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All Journal Jurnal Penelitian Saintek Jurnal Sains Dasar Indonesian Journal of Science and Technology Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA Indonesian Journal of Chemistry and Environment Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Elemen Kimia TPACK-IPA (Technological Pedagogical Content Knowledge) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
Siti Marwati
Departemen Pendidikan Kimia FMIPA UNY
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Penguatan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing UMKM Siti Marwati; Ulul Absor; Desy Maola Ayu Saputri; Ilham Akbar Ashari; Wynne Inayah Ekasari; Asmanisa Rahmawati; Mahardian Mustiko Nugroho; Hari Tri Wibowo; Muamar Riza Pahlevi; Faizal Yudhi Nugroho
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 3 (2026): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i3.2884

Abstract

The development of information and communication technology has driven a shift in marketing patterns from conventional methods to digital-based marketing. However, many Micro,Small, and Medium Enterprises (MSMEs) have not yet optimally utilized digital media as a means of promotion and business development. This community service activity aims to improve the knowledge and skills of MSMEs in implementing digital marketing strategies to increase business competitiveness. The activity implementation method is carried out through the stages of observation, socialization, training, direct practice, mentoring, and evaluation. The material provided includes digital marketing concepts, the use of business social media, promotional content creation, product branding strategies, and the use of marketplaces as a marketing tool. Evaluation of the activity was carried out through pre-tests, post-tests, observations, and participant satisfaction questionnaires. The results of the activity showed an increase in participants' understanding and skills in managing digital marketing. The program's success rate reached 85.6%, demonstrated by increased participants' ability to create promotional content, manage business social media, and utilize marketplaces for product marketing. In addition, participants demonstrated a change in mindset to be more adaptive to the use of digital technology in business development. This activity has a positive impact on increasing the capacity of MSMEs to face business competition in the digital era. Therefore, ongoing support and monitoring are necessary to ensure optimal and sustainable implementation of digital marketing strategies.
Co-Authors Abdul Basir Abdul Fikar Amigato Abdul Fikar Amigato Anti Kolonial Prodjosantoso Ardy Santosa Arief Noviantara Arum Wiranti Ashari, Ilham Akbar Asmanisa Rahmawati Asmannisa Rahmawati Awaludin, Dipa Teruna Chanel Tri Handoko Das Salirawati Desy Maola Ayu Saputri Dian Nala Damayanti Eko Meiningsih Susilowati Eko Widodo Endang Dwi Siswani Enny Dwi Cahyanti Faizal Yudhi Nugroho Felix Arie Setiawan Halimatus Syadiyah Hamida, Zahra Hari Tri Wibowo Hari Tripanto Silitonga Heru Pratomo Al Ilham Akbar Ashari Irzan Soepriyadi Isana Supiah Yosephine Louise Julia, Ardhita Mahardian Mustiko Nugroho Marcos Lafu Caunan Maretina W Wiyati, Maretina W Marfuatun . Muamar Riza Pahlevi Nabila Qotrunnada Neny Rahmawati Rahmawati, Aprilia Regina Tutik Padmaningrum Ridho Naibaho, Ridho Rosa Yuniastuti S. Sulistyani Saputri, Desi Maola Ayu Sukisman Purtadi Sulistyani ' Sunarto ' Sunarto Sunarto Susila Kristianingrum Tjokorda Gde Dalem Pemayun Tri Budi Yanti Ulul Absor Wiraputri, Luthfia Wynne Inayah Ekasari Yohan, Lestiana