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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Luki Adiati Pratomo
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Devotion: Journal of Research and Community Service

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The Influence of Attitude and Desire Towards Intention To Use Online Food Delivery Ramba, Zelia Joanna Aurelia; Pratomo, Luki Adiati
Devotion : Journal of Research and Community Service Vol. 5 No. 1 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i1.670

Abstract

This research aims to analyze the influence of perceived usefulness, perceived ease of use, perceived convenience towards attitude then influence the desire and intention to use online food delivery application. The data collection techmique method uses non probability sampling with purposive sampling with google form questionnaire. Data were collected form 210 respondents with criteria of having used online food delivery applications for at least the last three months. The questionnaire with google form which contains 21 statement indicators based on a five-point Likert scale. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS). The result showed that perceived usefulness had a positive effect on attitude, perceived ease of use had a positive effect on attitude, but perceived convenience had no effect on attitude. Attitude then had positive effect on desire and desire had a positive effect on intention to use online food delivery. The managerial implication of this research is to evaluate the online food delivery application to continue to improve the usability and ease of application for customers.
The Influence of Hedonic Motivation, Perception of Online Prices, Access To Information, And Online Trust Towards Attitude And Purchase Intention on E-Commerce Platform Sugijono, Vincentius Malvin; Pratomo, Luki Adiati
Devotion : Journal of Research and Community Service Vol. 5 No. 1 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i1.671

Abstract

This research is aimed to analyze the influence of hedonic motivation, perception of online prices, access to information, and online trust towards attitude and purchase intention on e-commerce platform. This study used primary data in the form of questionnaires from 190 respondents which were distributed non-probabilistically to consumers who used e-commerce services more than three times in the last 6 months in the period Ocotber-November 2023. Hypothesis was analyzed with SEM using AMOS 21. Research finding shows that hedonic motivation, perception of online prices, access to infroamtion have positive effect on attitude. However, online trust does not have positive effect on attitude. Then, attitude has a positive effect on purchase intention. The managerial implication of this research is an evaluation for e-commerce to improve consumer attitudes and purchase intention.
Co-Authors Adrian Nugroho Almira Zerlinda Alvito Basnanta Tarigan Alwi, Muhamad Yusup Alya Nurkhoirunnisa Andina Seliani Arnolt Kristian Pakpahan Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Dewi Anggraeni Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Farsea Zariva Alauna Fatik Rahayu Fatik Rahayu Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hartini Rahayu, Dwi Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Indra Wicaksono Sugianto Jasmine Karina Kahti Ramadhia Risde Katherine Annabelle Khairunnisa Magetsari, Ovy Noviati Nuraini Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Ovy Noviati Nuraini Magetsari Prameshwari Dinda Lisanti Ramadani Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Santoso, Kenneth Seliani, Andina Septariana, Dika Shafrani Dizar Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Subastian, Jon Bryan Sugijono, Vincentius Malvin Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Yoga Ferdiansyah Yuana Jatu Nilawati Yulisphaputri, Fatimah