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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Reviu Akuntansi, Manajemen, dan Bisnis Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial
Wahdiyat Moko
Faculty Of Economics And Business, Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Management and Economics Journal (MEC-J)

 1 
Marketing Strategy in Political Competition: A Case of the Campaign Team Samahuddin and La ntau Riki, Riki; Moko, Wahdiyat; Djazuli, Atim
MEC-J (Management and Economics Journal) Vol 4, No 1 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.335 KB) | DOI: 10.18860/mec-j.v4i1.7041

Abstract

Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campaign team of Samahuddin - La Ntau, in this case as, the incumbent challenger as well as the winner of the Regent Election in 2017. The results of the study show that although the Samahuddin-La Ntau couple was categorized as a newcomer to the political competition, the campaign team of SAMATAU had several conditions and strategies in winning the competition including surveying and grouping voters, understand the characteristics and nature of voters, target actions, political image formations (framing), and also implementation of political programs that include political products, political campaigns, political venues, and political capital. In order to control the political programs that have been designed by the contestant, then the SAMATAU team conducts scheduled and unscheduled monitoring and evaluation. The implication of this study is that political marketing strategies give information to politicians, where this strategy is a systematic approach to help competitors in winning political competition.
Determining Factors of Community Commitment in Automotive and Sneaker Communities Moko, Wahdiyat; Barinta, Dunga Dwi; Wati, Cicik Retno
MEC-J (Management and Economics Journal) Vol 5, No 1 (2021)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v5i1.10146

Abstract

This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is the automotive and sneaker communities. The data analysis used was SEM analysis using PLS software. Variable Brand Community Integration (x1) does not have the effect of significantly at variable community commitment (Y) and the perceived benefit (X2 ) effect is significant to the variable community commitment (Y). The study explains how importance of brand community integration and perceived benefits have a contribution to building brand community commitment. Companies can pay attention to community involvement in increasing their commitment to continue using the product. Besides, Members of communities will tend to pay attention to the benefits that they get to follow the community, It is can be used by companies to improve the provision of benefits to the members, and will give benefits for the company to increase the commitment of the customers.
Co-Authors Abanan, M. Zuhri Ramadhani Abanan, Muchammad Zuhri Ramadhani Abdallah, Ulil Albab Aini, Maya Faridhotul Alfi, Luthfiyah Alfian Rosiadi Anjaningrum, Widiya Dewi Ardyansyah, Ferry Dwi Astuti, Ardilla Devi Lisandra Tri Atim Djazuli Bagaskara, Mohammad Zoga Barinta, Dunga Dwi Basuki, Ananto Ben-Roy Do Ben-Roy Do, Ben-Roy Bintoro, Nugroho Suryo Christin Susilowati3 Dhara Dyah Wulandari Dharmawan, Ikke Putri Djumilah Hadiwidjojo Dwi Prabawati Fachriansyah, Muh Rizqi Firanda, Brilian Setia Garcia, Muhammad Zhafir Taqy Gunawan Adi Mulyo Hedwigh Hendrikus Temai Lejap Hibatullah, Muhammad Faisol Illiyuni, Faridha Imron Mashuri Imtiyaz, Muhammad Daffa Kusuma Ratnawati Labiba, Ahmad Izza Luthfiyah, Nada Nabilah MAKIAH Margono S. Martio, Nazmi Ahmad Mashuri, Imron Maulana, Kemal Anugrah Mintarti Rahayu Moeljadi Moeljadi Mugiono Muhammad Jasrif Teguh Nazzal, Ayman Niki Sanjaya Noermijati, Noermijati Pitaloka, Rafida Tri Rabbani, Riza Reykhan, Muhammad RIKI RIKI, RIKI Risna Wijayanti Rofiaty, Rofiaty Rohim, Yasin Nur Sanjaya, Niki Setyawan, Ery Mulya Siahaan, Hassya Albachrie Ramadhan Sudjatno Sungandi, Vincent Meidian Suseno Haji Ubud Salim Ubud Salim Venus, Muhammad Wati, Cicik R Wati, Cicik Retno Wati, Hernum Daya Wicaksono, Muchammad Andrianto Wijaya, Nata Kesuma Yahya Tri Romadhoni, Yahya Tri