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All Journal Jurnal Pendidikan Jasmani Natural: Jurnal Ilmiah Pendidikan IPA Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abdi-Dharma Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY Nurmafuzah; Mohd.Heikal; Ikramuddin; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1226

Abstract

This study aims to analyze the influence of product quality, digital marketing, brand image, and innovation on purchasing decisions of Skintific cosmetic products in Lhokseumawe City. This study uses a quantitative method with data collection techniques through questionnaires distributed to 170 respondents who use Skintific products. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results of the study indicate that the four independent variables, namely product quality, digital marketing, brand image, and innovation have a significant effect on purchasing decisions. Partially, product quality has a significance value of 0.004 with a positive coefficient of 0.229, digital marketing has a significance value of 0.008 with a coefficient of 0.255, brand image has a significance value of 0.003 with a coefficient of 0.186, and innovation has a significance value of 0.000 with a coefficient of 0.281. Thus, all proposed hypotheses are accepted. These findings indicate that improving product quality, effective digital marketing strategies, positive brand image, and continuous innovation can encourage consumers to purchase Skintific products.
Keterbacaan Literasi Digital dalam Evaluasi Pembelajaran Melalui Aplikasi Quizizz Rizal, Syamsul; Muchsin; Azzarkasyi, Muhammad; Zakaria
N A T U R A L: Jurnal Ilmiah Pendidikan IPA Vol 8 No 2 (2021)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/natural.v8i2.15616

Abstract

Instrumen evaluasi harus mampu mengukur kemampuan literasi digital dari berbagai tingkatan. Hal ini dapat dilakukan dengan memasukkan pertanyaan-pertanyaan yang sesuai dengan tingkat kemampuan mahasiswa.Model penelitian dan pengembangan model 4D terdiri dari 4 tahapan, yaitu define, design, develop, dan disseminate. Pada artikel ini dibahas tahapan design (perancangan), yaitu uji keterbacaan instrumen evaluasi melalui persepsi mahasiswa dengan menggunakan angket meliputi (1) penggunaan bahasa (2) kejelasan Penyajian (3) Manfaat evaluasi melalui quzizz. Jenis data yang dihasilkan pada penelitian ini adalah data kualitatif dan kuantitatif.hasil penelitian yang melibatkan 20 responden untuk aspek bahasa keterbacaan literasi digital instrumen evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 79% tergolong kriteria Baik. Aspek kejelasan untuk keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 96% tergolong kriteria sangat baik dan aspek kemanfaatan keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 89% tergolong kriteria sangat baik.Berdasarkan pengumpulan data penelitian terkait uji validasi angket keterbacaan literasi digital yang diperoleh dari 3 orang validator didapat instrumen keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz untuk indikator aspek bahasa sebesar 88% dan Kemanfaatan 93% tergolong kriteria sangat valid sehingga instrumen sangat baik untuk digunakan. Aspek kejelasan untuk instrumen keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 83% tergolong kriteria valid sehingga instrument dapat digunakan namun perlu perbaikan minor terutama dalam indikator tampilan aplikasi yang dapat menarik motivasi mahasiswa.
THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE Muhammad Yani Fadhil; Halida Bahri; Rusydi Abubakar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1333

Abstract

This research aims to determine the influence of advertising, brand image and price on consumer loyalty for HM Sampoerna cigarettes in the people of Lhokseumawe City. The research method used is a quantitative method with a survey approach. This research was conducted on all consumers who consumed HM Sampoerna cigarettes in the city of Lhokseumawe, totaling 100 consumers. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Product and Service Solution (SPSS) software. Where all these variables will be used using a Likert scale. The research results show that advertising, brand image and price together have a positive and significant effect on consumer loyalty for HM Sampoerna cigarettes. With an advertising regression value of 0.728 and a significant value of 0.000. This shows that advertising has a positive and significant effect on consumer loyalty, so the more attractive and effective the advertising for HM Sampoerna cigarettes, the higher the consumer loyalty to the brand. Brand image has a regression value of 0.269 with a significance value of 0.041. This shows that brand image has a positive and significant effect on consumer loyalty, so a good brand image can increase consumer loyalty. Price has a regression value of 0.478 with a significance value of 0.000. This shows that price has a positive and significant effect on consumer loyalty, so the price given by HM Sampoerna is in accordance with the product quality that consumers receive, which can increase consumer loyalty.
THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON Riska Yulia Putri; Muchsin; Jullimursyida; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1604

Abstract

This study aims to determine the effect of Tourism Product Attributes, Destination Image and Electronic Word Of Mouth on Visiting Decisions at Lukup Badak Rafting Tourism in Takengon . With the independent variables in this study are Tourism Product Attributes, Destination Image, and Electronic Word Of Mouth (E-WOM) while the dependent variable is the Visiting Decision. This type of research uses a quantitative method, data collection using a questionnaire containing statements in the form of a paper form and given to visitors to the Lukup Badak Rafting tourism with a total of 112 respondents. Data analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis, research hypothesis, partial (t) test, and coefficient of determination. The program used in analyzing data using the Statistical Package for Social Sciences (SPSS). Based on the results of the study showed that Tourism Product Attributes were proven to have no significant effect, Destination Image and electronic word of mouth were proven to have a positive and significant effect on visiting decisions.
The Influence of Artificial Intelligence Adoption in HRM on Recruitment and Selection Efficiency Yusuf, M.; Mulyadi; Chadafi, Muhammad Ferdiananda; Muchsin
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4600

Abstract

This study examines the impact of artificial intelligence adoption in human resource management on recruitment efficiency and selection efficiency in Indonesia. Drawing on the resource-based view framework and the human resource analytics literature, we propose that artificial intelligence enhances efficiency through human resource analytics capability (as a mediator), while organizational digital maturity, firm size, and job complexity moderate the strength of these effects. Data were collected from n = 200 recruitment/selection units across sectors; a multi-source approach combined survey measures (AI adoption, HR analytics capability, digital maturity, job complexity) and operational HR metrics (time-to-fill, cost-per-hire, selection ratio, assessment throughput, offer acceptance, and early attrition ≤ 6 months). SEM analysis shows that artificial intelligence adoption has a significant positive effect on recruitment efficiency and selection efficiency. Human resource analytics capability partially mediates the effect of artificial intelligence on both outcomes. Moderation results indicate that the effects of artificial intelligence are stronger in organizations with high digital maturity and larger size, but weaken for positions with high job complexity. These findings imply that organizations should align artificial intelligence investments with the development of HR analytics capability and digital readiness to maximize efficiency gains in recruitment and selection.
Co-Authors Adnan Agustinawati Ananda Rizky Anhar Mubarak Aulia Ul Mursalin Azzarkasyi, Muhammad Bahri, Halida Balqis Aurora Ariani Chadafi, Muhammad Ferdiananda Djuhrijjani Fina Wahyuni Haidar Khawarizmi Hamdiah Henny Irawati Heriyana Iin Inayah Ikramuddin, Ikramuddin JuliMursyida Jullimursyida Khairina Khairina AR M Yusuf M. Subhan Mahfuza Mariyudi Maryudi Mohd. Heikal Mohd.Heikal Muhammad Yani Fadhil MULYADI Munandar Nadya Restianda Naufal Bachri, Naufal NIZLA ROHAYA Nurainun Nurmafuzah Qurrata A'yun Rabiatul Auliza Radha Chitta Vritti Rahmaniar Riska Yulia Putri Riski Rahmadani Rusydi Abubakar Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Sapna Biby Siti Nur Balqis Qhomaini Sri Sauzi Amalia Syamsul Rizal Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Uli Artha Manullang Widyana Verawati Siregar Zakaria