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ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY Nurmafuzah; Mohd.Heikal; Ikramuddin; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1226

Abstract

This study aims to analyze the influence of product quality, digital marketing, brand image, and innovation on purchasing decisions of Skintific cosmetic products in Lhokseumawe City. This study uses a quantitative method with data collection techniques through questionnaires distributed to 170 respondents who use Skintific products. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results of the study indicate that the four independent variables, namely product quality, digital marketing, brand image, and innovation have a significant effect on purchasing decisions. Partially, product quality has a significance value of 0.004 with a positive coefficient of 0.229, digital marketing has a significance value of 0.008 with a coefficient of 0.255, brand image has a significance value of 0.003 with a coefficient of 0.186, and innovation has a significance value of 0.000 with a coefficient of 0.281. Thus, all proposed hypotheses are accepted. These findings indicate that improving product quality, effective digital marketing strategies, positive brand image, and continuous innovation can encourage consumers to purchase Skintific products.
Keterbacaan Literasi Digital dalam Evaluasi Pembelajaran Melalui Aplikasi Quizizz Rizal, Syamsul; Muchsin; Azzarkasyi, Muhammad; Zakaria
N A T U R A L: Jurnal Ilmiah Pendidikan IPA Vol 8 No 2 (2021)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/natural.v8i2.15616

Abstract

Instrumen evaluasi harus mampu mengukur kemampuan literasi digital dari berbagai tingkatan. Hal ini dapat dilakukan dengan memasukkan pertanyaan-pertanyaan yang sesuai dengan tingkat kemampuan mahasiswa.Model penelitian dan pengembangan model 4D terdiri dari 4 tahapan, yaitu define, design, develop, dan disseminate. Pada artikel ini dibahas tahapan design (perancangan), yaitu uji keterbacaan instrumen evaluasi melalui persepsi mahasiswa dengan menggunakan angket meliputi (1) penggunaan bahasa (2) kejelasan Penyajian (3) Manfaat evaluasi melalui quzizz. Jenis data yang dihasilkan pada penelitian ini adalah data kualitatif dan kuantitatif.hasil penelitian yang melibatkan 20 responden untuk aspek bahasa keterbacaan literasi digital instrumen evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 79% tergolong kriteria Baik. Aspek kejelasan untuk keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 96% tergolong kriteria sangat baik dan aspek kemanfaatan keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 89% tergolong kriteria sangat baik.Berdasarkan pengumpulan data penelitian terkait uji validasi angket keterbacaan literasi digital yang diperoleh dari 3 orang validator didapat instrumen keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz untuk indikator aspek bahasa sebesar 88% dan Kemanfaatan 93% tergolong kriteria sangat valid sehingga instrumen sangat baik untuk digunakan. Aspek kejelasan untuk instrumen keterbacaan literasi digital pada evaluasi pembelajaran menggunakan aplikasi quizizz sebesar 83% tergolong kriteria valid sehingga instrument dapat digunakan namun perlu perbaikan minor terutama dalam indikator tampilan aplikasi yang dapat menarik motivasi mahasiswa.
THE EFFECT OF PERCEIVED EASE, TRUST, AND RISK PERCEPTION ON INTEREST IN USING THE DANA APPLICATION (Study On The Community Of Singkil District, Aceh Singkil Regency) Winda; Halida Bahri; Muchsin; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1336

Abstract

This study aims to determine how the influence of the perception of convenience, trust, and risk perception on the interest in using the DANA Application in the community of Singkil District, Aceh Singkil Regency. The ease perception indicators used in this study consist of easy to use, easy to control, easy to understand, and flexible. Then the trust indicator consists of openness, fulfillment, loyalty, honesty, and trustworthiness. Meanwhile, the risk perception indicators used consist of financial risk, social risk, performance risk, time and convenience risk, physical risk, and psychological risk. As well as usage interest indicators consist of transactional interest, referential interest, preferential interest, and exploratory interest. The data used in this study was primary data obtained by distributing questionnaires to 115 people in Singkil District, Aceh Singkil Regency who used the DANA Application. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that the perception of ease and trust had a positive and significant effect on interest in use. Meanwhile, risk perception has a negative and significant effect on interest in using the DANA Application in the people of Singkil District, Aceh Singkil Regency.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE Nadia Shalaty; Ikramuddin; Rusydi; Muchsin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1723

Abstract

Indonesia's e-commerce sector is predicted to continue to increase until 2027, but some Indonesians are not yet actively using e-commerce and are starting to reduce spending on e-commerce Shopee and then switch to social commerce such as TikTok and Instagram. This research focuses on Shopee e-commerce users who have watched Shopee live streaming. The aim of this research is to test the live streaming feature and its influence on purchase intention on Shopee e-commerce at the Faculty of Economics and Business, Malikussaleh University. This research also tests trust as a mediator to increase purchase intention on Shopee e-commerce. This research is a quantitative research using a purposive sampling technique with a sample of 140 students from the Faculty of Economics and Business, Malikussaleh University. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is PLS-SEM with SmartPLS software. The research construct is a second order multidimensional construct with The Embedded Two-Stage Approach. The research results show that the live streaming feature has a positive and significant effect on trust and purchase intention. Then trust has a positive and significant effect on purchase intention, and there is a strong mediating influence between the relationship between the live streaming feature and purchase intention through trust. This research concludes that the trust built in live streaming is a key factor in driving purchase intention. These findings provide practical implications for e-commerce managers and sellers in using live streaming features to increase trust and encourage purchases.
THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE Muhammad Yani Fadhil; Halida Bahri; Rusydi Abubakar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1333

Abstract

This research aims to determine the influence of advertising, brand image and price on consumer loyalty for HM Sampoerna cigarettes in the people of Lhokseumawe City. The research method used is a quantitative method with a survey approach. This research was conducted on all consumers who consumed HM Sampoerna cigarettes in the city of Lhokseumawe, totaling 100 consumers. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Product and Service Solution (SPSS) software. Where all these variables will be used using a Likert scale. The research results show that advertising, brand image and price together have a positive and significant effect on consumer loyalty for HM Sampoerna cigarettes. With an advertising regression value of 0.728 and a significant value of 0.000. This shows that advertising has a positive and significant effect on consumer loyalty, so the more attractive and effective the advertising for HM Sampoerna cigarettes, the higher the consumer loyalty to the brand. Brand image has a regression value of 0.269 with a significance value of 0.041. This shows that brand image has a positive and significant effect on consumer loyalty, so a good brand image can increase consumer loyalty. Price has a regression value of 0.478 with a significance value of 0.000. This shows that price has a positive and significant effect on consumer loyalty, so the price given by HM Sampoerna is in accordance with the product quality that consumers receive, which can increase consumer loyalty.
Co-Authors Adinda Surgana Adnan Agustinawati Ananda Rizky Anhar Mubarak Aulia Ul Mursalin Azzarkasyi, Muhammad Bahri, Halida Balqis Aurora Ariani Djuhrijjani Fina Wahyuni Haidar Khawarizmi Hamdiah Henny Irawati Heriyana Iin Inayah Ikramuddin, Ikramuddin JuliMursyida Jullimursyida Khairina M. Subhan Mahfuza Mariyudi Maryudi Mohd. Heikal Mohd.Heikal Muhammad Yani Fadhil Munandar Nadia Shalaty Nadya Restianda Naufal Bachri, Naufal NIZLA ROHAYA Nurainun Nurmafuzah Qurrata A'yun Rabiatul Auliza Radha Chitta Vritti Rahmaniar Riski Rahmadani Rusydi Rusydi Abubakar Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Sapna Biby Siti Nur Balqis Qhomaini Sri Sauzi Amalia Syamsul Rizal Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Uli Artha Manullang Widyana Verawati Siregar WINDA Zakaria