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All Journal Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik POINT Accounting Profession Journal (APAJI) Enrichment : Journal of Management Economics and Digital Business Review Jurnal Kewarganegaraan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomika dan Dinamika Sosial Asian Journal of Management Analytics Mamangan Social Science Journal Development Policy and Management Review Economics and Business Journal Bata Ilyas Journal of Accounting JER Efficient: Indonesian Journal of Development Economics International Journal of Humanities, Education, and Social Sciences
Retno Fitrianti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MANAJEMEN PEMASARAN DIGITAL DAN JEJARING KEMITRAAN DALAM PENGEMBANGAN PRODUK VIRGIN COCONUT OIL (VCO) SEBAGAI UPAYA PENGUATAN EKONOMI LOKAL Widiawati, Wilda; Nacing, Nursyawal; Busa, Yunus; Laga, Amran; Fitrianti, Retno
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.4583-4597

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan nilai ekonomi dan daya saing produk Virgin Coconut Oil (VCO) melalui penerapan teknologi pemurnian dan strategi pemasaran digital di Desa Tungka, Kecamatan Enrekang, Kabupaten Enrekang. Metode pelaksanaan meliputi pelatihan teknologi pemurnian berbasis sistem adsorpsi dan filtrasi, pendampingan manajemen mutu produk, serta pelatihan digital marketing melalui pemanfaatan media sosial dan marketplace. Hasil kegiatan menunjukkan peningkatan signifikan terhadap pengetahuan dan keterampilan mitra dalam proses produksi VCO, terutama dalam hal pengendalian mutu dan daya tahan produk. Selain itu, penerapan pemasaran digital mendorong perluasan jaringan pemasaran dan peningkatan pendapatan mitra melalui penjualan daring. Secara keseluruhan, program ini berhasil memperkuat ekonomi lokal berbasis sumber daya kelapa, sekaligus menjadi model pemberdayaan masyarakat desa melalui inovasi teknologi dan manajemen pemasaran digital yang aplikatif dan berkelanjutan
Impact of Digital Technology Access and Structural Factors on Women’s Labor Force Participation in Indonesia Riski Aprilianti Baharuddin; Retno Fitrianti; Rhena J
Efficient: Indonesian Journal of Development Economics Vol. 8 No. 3 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efficient.v8i3.38144

Abstract

This study examines the effects of digital technology access, gender equality, regional economic development, and minimum wage policy on women’s labor force participation in Indonesia. Using an annual provincial panel data set for the period 2015-2024 (t = 10), yielding 340 annual observations, the analysis applies a dynamic panel regression based on an Error Correction Model to distinguish long-run relationships from short-run dynamics. The results confirm a long-run relationship between digitalization, the gender development index, gross regional domestic product per capita, the provincial minimum wage, and women’s labor force participation. In the long run, the gender development index, gross regional domestic product per capita, and the provincial minimum wage have positive and statistically significant effects on women’s participation, while digitalization has a positive but not yet significant effect. In the short run, changes in digitalization, the gender development index, and gross regional domestic product per capita positively and significantly affect changes in women’s labor force participation, whereas changes in the provincial minimum wage are not significant. These findings suggest that digitalization mainly acts as a short-run opportunity trigger, while progress in gender equality, rising regional prosperity, and an adequate minimum wage function as key structural determinants of stronger women’s labor force participation in the digital economy.
Co-Authors . Fatmawati A.Baso Aditya Sapanang A.Nur Fitrianti Agussalim Agussalim Ahmad Taufiq Nurhasan Amran Laga Amri, Armin Andi Dyna Riana Andi Kusumawati ANDI SOPIAN Andi Velia Yusnafira Andi Zakinah Juniarti Andryirawan Yakub Anwar, Indah Lestari Arif Budiman Asis, Fitriani Asriani Asriani, Asriani Aulia Rahman Busa, Yunus Cynthia S, Daniella Daniella Cynthia S Fadilah Fadilah Fatmawati Fatmawati Fitrianti, A. Nur Gugun Gunawan Hamka Hamka, Hamka Hamrullah Hamzah Hasrul Piang Helda Nelvia Indraswati T.A. Reviane Indrawati Sinur Insany Fitri Nurqamar Isman, Ainul Fatha Ismawati Ismawati Isramia Isramia Juhasni Bahar Lince Bulutoding Madris Madris Makmur, Muhammad Fadel Dwi Mirzalina Zaenal Mita Muhammad Yusri Zamhuri Muhammad Yusri Zamhuri Muliana Muliana Novita Wulandari Nurqamar, Insany Fitri Nursini Nursini, Nursini Nursyawal Nacing Rahmatia Rahmatia Rahmatia Reviane, Indraswati Tri Abdi Rhena J Riski Aprilianti Baharuddin Rusneni Rusneni Sabir Sanusi Fattah Sapanang, A. Baso Aditya Sapanang, Baso Aditya Slamet, Sukmatica Sopian, Andi Sri Undai Nurbayani Sultan Suhab Sumule, Imanuela Chelsea Susanti, Nur Arini Titania Ramadhanti Wahda, Wahda Widiawati, Wilda Wijaya, Irvan Yakub, Andry Irawan Yakub, Andryirawan Zaenal, Mirzalina