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All Journal International Journal of Nusantara Islam Jurnal Kajian Komunikasi JRK (Jurnal Riset Komunikasi) Prosiding Magister Ilmu Komunikasi Focus Indonesian Journal of Social Science Research Jurnal Iso Journal of Scientific Communication (JSC) Jurnal Iman dan Spiritualitas Mediator: Jurnal Komunikasi Journal of Sustainable Community Development International Journal of Nusantara Islam Jurnal Pengabdian Dinamika
Iman Mukhroman
Program Studi Ilmu Komunikasi FISIP UNTIRTA Jl. Raya Jakarta KM. 4 Pakupatan Serang - Banten HP : 087871982540 , email : imukhroman@yahoo.com
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Iso

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Verbal and Nonverbal Communication of Presidential and Vice-Presidential Candidates During the Third and Fourth Debates of the 2024 Election: A Semiotic Analysis by Charles Sanders Peirce Alfiah, Alfiah; Mukhroman, Iman; Dimyati, Idi
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1751

Abstract

As presidential and vice-presidential candidates seek to capture public attention and understanding, they often employ innovative and creative methods. Both verbal and nonverbal messaging play a crucial role in this process. Therefore, understanding the verbal and nonverbal communication of a potential national leader is essential to prevent future misunderstandings. This study aims to analyze the political verbal and nonverbal communication of presidential (capres) and vice-presidential (cawapres) candidates during the third and fourth debates of the 2024 election using Charles Sanders Peirce's semiotic analysis. The primary focus of this research is to understand how the concepts of Sign, Object, and Interpretant are used by the candidates to convey their political messages during the debates. The methodology employed is qualitative, utilizing a semiotic analysis approach, which allows the researcher to elucidate the meanings behind the signs and symbols used in political communication. The study finds that the use of certain symbols significantly influences voter perceptions of the candidates. Additionally, the research highlights that signs play a critical role in the effectiveness of political communication, where gestures, facial expressions, and body language enhance the candidates' appeal and credibility in the eyes of the voters. These findings are expected to contribute to the development of more effective political communication strategies in future election campaigns.
Co-Authors Agus Ahmad Safei Ahmad, Ikhsan Ahmad, Ikhsan Ahmad, Ikhsan alfiah alfiah Asep Saeful Muhtadi, Asep Saeful Deni Miharja Dindin Solahudin, Dindin Dudy Imanuddin Effendy Erni Haryanti Fitri, Susanti Ainul Gumelar, Rangga Halim, Ilim Abdul Idi Dimyati Ivan Issa Fathony Kurniawati, Nia Kania Marzal, Novrizon Napilah, Paridah Rangga Galura Gumelar Sahid, Asep A. SYIHABUDIN, SYIHABUDIN Turmudi, Hamzah Wahyuni, Isti Nursih Zaenal Mukarom