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All Journal Jurnal Manajemen dan Bisnis (Performa) Syntax Literate: Jurnal Ilmiah Indonesia Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management International Journal of Entrepreneurship and Sustainability Studies MIMBAR : Jurnal Sosial dan Pembangunan Journal of Information System, Technology and Engineering International Journal of Economics, Commerce, and Management Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Dede R Oktini
Universitas Islam Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Servicescape dan Customer Experience terhadap Revisit Intention Alya Fathia Ikhwani; Dede R Oktini; Akbar Rohandi, Mochamad Malik
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14733

Abstract

Abstract. The phenomenon that occurs at the level of revisiting natural attractions and rides needs to pay attention to servicescape and customer experience. This research focuses on the variables of servicescape, customer experience, and revisit intention. This study aims to test and determine how the influence of servicescape and customer experience on revisit intention at the Dago Dreampark Lembang tourist attraction, West Bandung Regency. This research is included in the type of descriptive and verification research with quantitative methods. The sampling technique used is non probability sampling, namely purposive sampling, the population in this study were visitors who had visited the Dago Dreampark Lembang tourist attraction, West Bandung Regency with a sample of 100 respondents. The data analysis used in this study is descriptive and verification analysis, namely by using multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study indicate that servicescape partially has a positive and significant effect on revisit intention, customer experience partially has a positive and significant effect on revisit intention. Then servicescape and customer experience simultaneously have a significant effect on revisit intention. Abstrak. Fenomena yang terjadi pada tingkat berkunjung kembali pada objek wisata alam dan wahana perlu memperhatikan servicescape dan customer experience. Penelitian ini berfokus kepada variabel servicescape, customer experience, dan revisit intention. Penelitian ini bertujuan untuk menguji dan mengetahui bagaimana pengaruh servicescape dan customer experience terhadap revisit intention pada objek wisata Dago Dreampark Lembang Kabupaten Bandung Barat. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah non probability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah pengunjung yang pernah berkunjung ke objek wisata Dago Dreampark Lembang Kabupaten Bandung Barat dengan sample sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif yaitu dengan menggunakan analisis regresi linear berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasi penelitian ini menunjukkan bahwa servicescape secara parsial berpengaruh positif dan signifikan terhadap revisit intention, customer experience secara parsial berpengaruh positif dan signifikan terhadap revisit intention. Kemudian servicescape dan customer experience secara simultan berpengaruh signifikan terhadap revisit intention.
Pengaruh Promosi Online Terhadap Keputusan Pembelian (Studi pada toko Dinobitshop.bdg) Fadhil Ukhrowi Nurhono; Dede R. Oktini
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.15002

Abstract

Seiring dengan perkembangan teknologi dan perubahan pola pikir konsumen, inovasi dalam strategi promosi menjadi semakin penting bagi pelaku usaha, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam konteks ini, promosi online menjadi salah satu strategi yang paling banyak diterapkan untuk menjangkau konsumen secara efektif. Namun, efektivitas dari promosi online yang dilakukan oleh UMKM masih perlu dikaji lebih lanjut, terutama dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh promosi online terhadap keputusan pembelian konsumen. Penelitian ini menggunakan metode Non-Probability Sampling, mengingat populasi yang tidak memungkinkan seluruh anggotanya memiliki peluang yang sama untuk dipilih. Sebanyak 105 konsumen dari Dinobitshop.bdg dipilih sebagai sampel dalam penelitian ini. Hasil penelitian menunjukkan bahwa dimensi promosi online secara signifikan mempengaruhi keputusan pembelian konsumen. Temuan ini mengindikasikan bahwa strategi promosi online yang tepat dapat meningkatkan efektivitas penjualan dan membantu UMKM dalam mempertahankan konsumen serta mendorong peningkatan jumlah pembelian. Oleh karena itu, UMKM diharapkan dapat terus berinovasi dalam strategi promosi online untuk mencapai hasil yang lebih optimal
Pengaruh Perceived Value dan Brand Image terhadap Buying Interest Shinta Ajeng Pratiwi; Dede R. Oktini; Nindya Saraswati
Jurnal Riset Manajemen dan Bisnis Volume 4, No. 2, Desember 2024 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v4i2.5022

Abstract

Abstract. The transformation of technology is increasingly sophisticated, including the music industry, creating a switch in music formats from traditional formats to digital formats. This switch in music format created digital music streaming application, one of them is Spotify. This study focuses on perceived value, brand image and buying interest. The purpose of this study is to determine the effect of perceived value, brand image on buying interest in premium services for generation Z Spotify users in Bandung City. This research is a type of descriptive and verification research using a quantitative approach. The research method used is the survey method with a questionnaire instrument as a data collection technique. The sampling technique used in this research is nonprobability sampling with purposive sampling. The population in this study were generation Z free Spotify users who live in Bandung City with sample of 195 respondents. The data analysis used in this study is descriptive and verification analysis using multiple linear regression analysis, and hypothesis testing using the F test and T test analysis. The results showed that perceived value partially had a positive and significant effect on buying interest, and brand image partially had a positive and significant effect on buying interest. Perceived value and brand image simultaneously have a positive and significant effect on buying interest. Abstrak. Transformasi teknologi yang semakin canggih, termasuk pada industri musik, menciptakan peralihan terkait format bermusik dari format tradisional ke format digital. Peralihan format musik ini melahirkan aplikasi streaming musik digital, salah satunya yaitu Spotify. Penelitian ini berfokus pada perceived value, brand image dan buying interest. Tujuan penelitian ini yaitu untuk mengetahui pengaruh perceived value, brand image terhadap buying interest pada generasi Z pengguna Spotify di Kota Bandung. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan adalah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan data. Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling dengan purposive sampling. Populasi dalam penelitian ini adalah generasi Z pengguna Spotify gratis yang berdomisili di Kota Bandung dengan sampel sebanyak 195 responden. Analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, dan uji hipotesis menggunakan uji F dan uji T. Hasil penelitian menunjukkan bahwa perceived value secara parsial berpengaruh positif dan signifikan terhadap buying interest, dan brand image secara pasial berpengaruh positif dan signifikan terhadap buying interest. Perceived value dan brand image secara simultan berpengaruh positif dan signifikan terhadap buying interest.
Pengaruh Negative e-WOM terhadap Brand image dan Repurchase Intention pada Konsumen Vaseline di Kota Bandung Sani Santika; Dede R. Oktini; Rezi Muhamad Taufik Permana
Jurnal Riset Manajemen dan Bisnis Volume 4, No. 2, Desember 2024 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v4i2.5477

Abstract

Abstract. The skincare industry has experienced extraordinary and rapid development, where another thing that supports the development and marketing of skincare products in Indonesia is using social media. The phenomenon that is currently being discussed is that many big skincare brands are being boycotted due to supporting Israel, one of which is Vaseline products. The aim of this research is to determine the influence of Negative Electronic Word of Mouth on Repurchase Intention which is mediated by Brand Image. This research method uses a quantitative method with descriptive verification research type, the population of this research is people in the city of Bandung aged 12-45 years. with a total sample of 150 people selected using purposive sampling technique. This research tests three hypotheses using path analysis techniques and the Sobel test. The results of this research show that Negative Electronic Word of Mouth has a negative and significant effect on Brand Image. Negative Electronic Word of Mouth has a negative and significant effect on Repurchase Intention. Also, Brand Image mediates the influence of Negative Electronic Word of Mouth on Repurchase Intention. Abstrak. Industri skincare telah mengalami perkembangan yang luar biasa dan pesat dimana hal lain yang mendukung perkembangan dan pemasaran untuk produk skincare di Indonesia yaitu salah satunya menggunakan media sosial. Fenomena yang sedang dibicarakan pada saat ini yaitu banyak brand skincare besar yang diboikot akibat mendukung Israel salah satunya produk Vaseline. Tujuan penelitian ini adalah untuk mengetahui pengaruh Negative Electronic Word of Mouth terhadap Repurchase Intention yang dimediasi oleh Brand Image. Metode penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif verifikarif, populasi penelitian ini adalah masyarakat di Kota Bandung yang berusia 12-45 Tahun. dengan jumlah sampel sebanyak 150 orang yang dipilih menggunakan teknik purposive sampling. Penelitian ini menguji tiga hipotesis dengan menggunakan teknik analisis jalur (path analysis) serta uji Sobel. Hasil penelitian ini menunjukkan bahwa Negative Electronic Word of Mouth berpengaruh negatif dan signifikan terhadap Brand Image. Negative Electronic Word of Mouth berpengaruh negatif dan signifikan terhadap Repurchase Intention. Serta, Brand Image memediasi pengaruh Negative Electronic Word of Mouth terhadap Repurchase Intention.
Pengaruh Kualitas Layanan dan Lokasi terhadap Keputusan Pembelian pada Usaha Tahu Ratu Khas Sumedang Nurul Hasanah; Dede R. Oktini
Jurnal Riset Manajemen dan Bisnis Volume 4, No. 2, Desember 2024 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v4i2.5479

Abstract

Abstract. Achieving the success of a company is one of them is creating purchasing decisions for consumers, because it will provide benefits to the company in the long term. This is also what Tahu Ratu Rasa Khas Sumedang wants to achieve, experiencing a decline and increase in sales in recent years. This study focuses on the variables of service quality, location, and purchase decision. The purpose of this research is to determine the relationship between service quality and location on purchase decisions at Tahu Ratu Rasa Khas Sumedang in Palabuhanratu, Sukabumi. This research is a descriptive and verificative study with a quantitative approach. The sampling technique used in this study is nonprobability sampling, specifically purposive sampling. The population in this study consists of consumers who have purchased food products from Tahu Ratu Rasa Khas Sumedang, with a sample size of 110 respondents. In this study, it was analyzed using multiple linear regression, F test, T test and coefficient of determination. The results show that service quality partially has a significant effect on purchase decisions, and location partially has a significant effect on purchase decisions. Furthermore, simultaneously, service quality and location significantly affect purchase decisions. Abstrak. Tercapainya keberhasilan suatu perusahaan salah satunya adalah menciptakan keputusan pembelian pada konsumen, karena akan memberikan keuntungan kepada perusahaan dalam jangka waktu yang panjang. Hal tersebut juga ingin dicapai oleh Tahu Ratu Rasa Khas Sumedang yang mengalami penurunan dan peningkatan.penjualan di beberapa tahun terakhir. Penelitian ini berfokus pada variabel kualitas layanan, Lokasi dan Keputusan pembelian. Tujuan dari penelitian ini ialah untuk mengetahui hubungan antara kualitas layanan dan Lokasi terhadap Keputusan pembelian pada usaha Tahu Ratu Rasa Khas Sumedang di Palabuhanratu, Sukabumi. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan dari Tahu Ratu Rasa Khas Sumedang dengan sampel sebanyak 110 responden. Dalam penelitian ini dianalisis dengan analisis regresi linear berganda, uji F, uji T dan koefisien determinasi. Hasil penelitian menunjukan bahwa kualitas layanan secara parsial berpengaruh signifikan terhadap Keputusan pembelian, dan Lokasi secara parsial berpengaruh signifikan terhadap Keputusan pembelian. Lalu secara simultan kualitas layanan dan Lokasi berpengaruh signifikan terhadap Keputusan pembelian.
Increasing Improvements to the Production Process to Realizing Halal Culinary in Tourist Village Dede R. Oktini; Nurdin, Nurdin; Allya Roosalyn; Maharani, Nina
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 2, (December 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v40i2.4936

Abstract

This activity will be directed at meatball businesses in Rende. This activity is carried out to assist businesmen in making improvements production process, procuring materials, namely purchasing meat which must be purchased from butchers who have a halal certificate. The process of making meatballs must also be done in a clean place, clean equipment, clean hands and body, enough water, using special gloves. This activity method consists of several stages, namely a workshop where the trainer already has a certificate accompanying halal products. The second stage is assistance in improving the production process. The third stage is assistance in making the NIB. If the business actor already has an NIB, the next stage is to apply for a halal certificate. The results of this activity only produced 3 NIB due to technical problems with the application and cellphone numbers that could not be followed up.
Mining Heritage-Based Tourism Development Management System: A Sustainable Economic Study Muhardi, Muhardi; Oktini, Dede R.
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 1 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i1.3451

Abstract

Through the ages, mining left behind wasteland of limited value, scarred by shafts and ponds. However, enterprising management coupled with inventive development practices, hopes to turn this legacy into a tourist boom. The primary goal of this study will tackle the planning and implementation for transforming these former mining eyesores into charming havens. The focus is on ensuring sustainable growth from these tourist hubs, all while breathing new life into these remnants of mines. Identifying pivotal facets which must be orchestrated for tourism development, this study utilized a qualitative descriptive approach towards engagement of stakeholders. The meticulously designed management system model is the analytical framework underlying this research, aimed at achieving synergistic and collaborative effort on the tourism development. In Bangka Belitung Province, the study zeroed in on Kampong Reklamasi within East Belitung Regency. The conclusion from the study show that a comprehensive developmental system is the core foundation of effective tourism development management. Such a system is founded on a mixture of creative innovation and a collaborative link between multiple stakeholders. BUMDes have the primary responsibility for successful management within the scope of fostering the tourism potential of the reclamation community. The success of BUMDes in guiding this tourism attraction not be seen in a vacuum but rather as the result of synergistic cooperation with stakeholders. Their individual contributions and roles in the development of heritage-focused tourism are a prerequisite for this collaboration. A robust and long-lasting economic framework for sustainable development is promoted by this symbiotic approach.
The Effect of Price and Location on Patient Satisfaction (Survey of Outpatient Patients of Tata Sehat Clinic in Bandung) Widiyanti, Maria; Oktini, Dede R; Amalia, Ima; Adwiyah, Rabiatul
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.162

Abstract

In the healthcare industry, patient satisfaction is a major concern for healthcare providers, patient satisfaction is not only related to the quality of medical services provided but is also influenced by other factors such as price and location of healthcare services. This study aims to analyze the effect of Price and Location on Outpatient Satisfaction by taking a survey of Patients at the Tata Sehat Clinic in Bandung City. The data used in this study were taken from primary data, namely data directly taken by researchers by distributing questionnaires to patients of the Tata Sehat Clinic and secondary data, namely data on the number of patient visits from the Tata Sehat Clinic. Sampling was carried out using the non-probability sampling method with a total of 100 respondents. The independent variables in this study were price and location, while the dependent variable in this study was patient satisfaction. The results of the study using the T test (partial) showed that the price variable partially had a positive and significant effect on the patient satisfaction variable. The location variable also partially had a positive and significant effect on the patient satisfaction variable. The results of the study using the F test (simultaneous) showed that the price and location variables simultaneously had a positive and significant effect on the patient satisfaction variable. Multiple linear regression analysis obtained the following regression equation Y = 5.072 + 0.435X1 + 0.286X2. The results of the determination coefficient test (adjusted R square) value are0.521 this means that the price and location influences patient satisfaction by 52.1%, while the restby 47.9%influenced by other variables outside this research.
Design of Service Information System as A Strategy for Implementing Knowledge Management in Zakat Management Organizations (A Case Study at Baitul Maal, Islamic University of Bandung) Adhi Dwinata; Suwarsi, Sri; Oktini, Dede R.
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.163

Abstract

The Baitul Maal Unisba (BMU) organization faces obstacles in the form of suboptimal service so that researchers have initiated improvements to the website-based information system and make the information system a knowledge management strategy at the BMU institution. This study aims to provide an overview of the design of a better information system and utilize the information system that has been designed as a knowledge management strategy. Qualitative methods with a case study approach have been used in this study. The results of the study indicate that the design of a better service information system with reference to the evaluation results is carried out using the WordPress service at the address www.baitulmaalunisba.wordpress.com. The design can then be utilized in the knowledge management (KM) implementation plan in the BMU organization, namely as a form of codification strategy and as a technology component at the combination stage. To realize this, the website manager uploads knowledge content, adds special KM features to the website content section, encourages organizational human resources to read and respond to the knowledge content that has been uploaded and improves the search feature on the website to make it easier for website visitors to access information and knowledge.
Effective Leadership Models for Generation Z in the Healthcare Sector: A Contextual Analysis in ASEAN Countries Arvi Iskandar; Muhardi Muhardi; Nunung Nurhayati; Hardy Hutahaean; Dede R Oktini
International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i3.752

Abstract

Demographic changes and the acceleration of digital transformation have presented new challenges in leadership practices, especially in the healthcare sector of ASEAN countries. Generation Z, who grew up in a digital environment, brings different values and preferences to leadership styles. This study aims to identify the leadership model that best suits the characteristics of Gen Z in the context of healthcare, as well as analyze the contextual factors that influence it in the Southeast Asian region.This study uses a qualitative approach based on literature studies from various academic publications and empirical findings in ASEAN countries. Data are analyzed thematically to reveal the leadership patterns that are most relevant to the needs of Gen Z in the health sector.The study results show that transformational, participatory, and digital-based leadership styles are more effective for leading Gen Z healthcare workers. This generation rejects leadership models that are tightly controlled or micromanaged, and prefers leaders who support autonomy, collaboration, and innovation. Local cultural factors, such as traditional values and social collectivity, also reinforce the importance of adapting leadership styles to diverse cultural contexts. Leadership success is also greatly influenced by the leader's ability to bridge cross-generational differences and manage communication effectively.These findings contribute to the development of a generationally and contextually relevant leadership model, as well as serve as a reference in formulating HR development strategies and leadership training programs in multigenerational health organizations in Southeast Asia.
Co-Authors Adhi Dwinata Adwiyah, Rabiatul Agita Rifdah NabilahJaya Alena Aenusiffa Salsabil Alfurqaan Annamusul Akbar Allya Roosalyn Alya Fathia Ikhwani Amalia, Ima Amelia Khoerunnisa Arasyd Agus Nurhadi Arifah Sahla Zafira Arvi Iskandar Asri Destriani Dani Ihsandin Daris Prawira Dedy Ansari Harahap Dewi Rahmi Dhiya Husna Dwi Rama Oktafian Elin Nurfitriani Esti Fitriana Esvandiari, Megia Fadhil Ukhrowi Nurhono Farhan Shofi Atha Faturrahman Panji Perman Firman Alamsyah Firman Budyanto Firsty Raissa Azzahra Taufiq Ghani Nugraha Soemantri Gina Destiviani Gisyel Gabriena Putri Hardy Hutahaean Hendrati Dwi Mulyaningsih Ilham Mardani Ilham Sujana Izni Nur Indrawati Maulani Khalid Fadhil Yahdiyan M. Malik Akbar R Marcellia Susan Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Malik A R Mochamad Malik Akbar R Mochamad Malik Akbar Rohadi Mochamad Malik Akbar Rohandi Mochamad Raffy Dwi Septiyana Mohamad Musa Abdullah Muhamad Wahid Ramadhani Muhardi Muhardi Muhardi Mulyaningsih, Hendrati Dwi Nabila Ayu Khairunnisa Nadila Ruhiana Nadira Ramadhani Juhana Nikita Lutfhi Annisa Faratika Nina Maharani Nindya Saraswati Nunung Nurhayati Nurdin Nurdin Nurul Hasanah Permana, Rezi Muhamad Taufik R Dachlan Muchlis Rafli Adhi Pramana Rahmat Effendi Ratih Tresnati Ratih Tresnati Reza Rizqi Novitasari Rezi Muhamad Taufik Permana Rezi Muhamad Taufik Permana Rezi Muhamad Taufik Permana Rissa Arvianti Roosalyn, Allya Salsa Agnia Salsa Agnia Sani Santika Septiana Ayu Estri Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E., M.M. Septiana Ayu Mahani Shinta Ajeng Pratiwi Sri Suwarsi Syafik Fauzi Indra Nurjaman Tantri Tiara Ramadhan Nabiila Al-Faatihah Tiara Setiawati Titik Respati Vivi Diah Permatasari Widiyanti, Maria Wulan Rivanda Early Yuda Prasetya Palupi Yudha Dwi Nughara Yudha Dwi Nugraha Yudha Dwi Nugraha Yudha Dwi Nugraha Zaky Zardani Askarulloh