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All Journal Jurnal Manajemen dan Bisnis (Performa) Syntax Literate: Jurnal Ilmiah Indonesia Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal 'Aisyiyah Medika Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Journal of Scientific Research, Education, and Technology International Journal of Entrepreneurship and Sustainability Studies MIMBAR : Jurnal Sosial dan Pembangunan Journal of Information System, Technology and Engineering International Journal of Economics, Commerce, and Management Amwaluna: Jurnal Ekonomi dan Keuangan Syariah ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat International Journal of Marketing and Digital Creative (IJMADIC) Jurnal manajemen dan bisnis (Performa)
Dede R Oktini
Universitas Islam Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Association dan Price Terhadap Purchase Decision Nikita Lutfhi Annisa Faratika; Dede R. Oktini; Yudha Dwi Nugraha
Jurnal Riset Manajemen dan Bisnis Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v3i2.2875

Abstract

Abstrak. Penelitian ini berfokus kepada variabel brand association, price, dan keputusan pembelian. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh antara brand association, price, serta peran keputusan pembelian sebagai variabel dependen pada Hijab Khawla di Cibiru Bandung. Metode yang digunakan pada penelitian ini ialah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini ialah konsumen Hijab Khawla di Bandung berjumlah 100 orang yang dikerucutkan kembali berdasarkan kriteria sampling menjadi 91 orang. Teknik sampling dalam penelitian ini menggunakan purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, Uji f, Uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa brand association secara parsial berpengaruh signifikan terhadap keputusan pembelian, dan price secara parsial berpengaruh signifikan terhadap keputusan pembelian. Lalu secara simultan brand association dan price, berpengaruh signifikan terhadap keputusan pembelian Abstract. Abstract (Indonesian and English. Consists of 200-250 words. Made in one paragraph, consisting of: background, research objectives, theoretical assumptions, methodology and research results). (gunakan Style The research focuses on variables such as brand association, price, and purchase decisions. The aim of this research is to know the influence between brand association, price, as well as the role of purchasing decisions as a variable dependent on Hijab Khawla in Cibiru Bandung. The method used in this research is a survey method with a questionnaire instrument as a data collection technique. The object of this study was a Hijab Khawla consumer in Bandung with a total of 100 people who were reclassified based on sampling criteria to 91 people. Sampling techniques in this study use purposive sampling. The data analysis used in this study is descriptive and verification analysis using double linear regression analysis, test f, test t, and determination coefficient. The results of this study showed that brand associations partially have a significant influence on purchasing decisions, and price partially has a significant impact on purchase decisions. At the same time, brand association and price have a significant influence on the purchase decision.
The Effect of Eco-Friendly Packaging on Purchase Intention with Consumer Perception as an Intervening Variable Esvandiari, Megia; Susan, Marcellia; Mulyaningsih, Hendrati Dwi; Muhardi; Oktini, Dede R; Nurhayati, Nunung
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i2.1818

Abstract

The increasing use of plastic water bottles has exacerbated the global plastic waste crisis. Eco-friendly packaging is the concept of reducing and recycling plastic packaging waste. AQUA carried out this concept with Danone, who launched the AQUA Life product. This study aimed to determine the direct and indirect effects of eco-friendly packaging on the purchase intention of AQUA Life products through consumer perception and to analyze descriptively how eco-friendly packaging, consumer perception, and purchase intention of AQUA Life products. The analysis technique in this study uses Path Analysis to determine the role of consumer perception in mediating eco-friendly packaging on the purchase intention of AQUA Life products. The results showed that descriptive analysis for eco-friendly packaging, consumer perception, and purchase intention for AQUA Life products received good responses. \]And it was found that the magnitude of the indirect effect of eco-friendly packaging on purchase intention was more significant than the direct effect. This means that consumer perception as an intervening variable significantly influences eco-friendly packaging on purchase intention. The research results are expected to help the company add other features, such as the reuse idea for consumers, and reconsider product selling prices. To directly increase purchase intention, the company should pay attention to factors that influence consumer purchasing intentions, such as increasing the popularity of products.
Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z? Nina Maharani; Allya Roosallyn Assyofa; Dede R Oktini; Ririn Sri Kuntorini
International Journal of Marketing and Digital Creative Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v4i1.3925

Abstract

Retailers increasingly rely on private label products to strengthen store differentiation and improve margins. In contemporary retail environments characterized by digital marketing and omnichannel interactions, consumers often evaluate private label products based on their perceptions of the retail store and the value they derive from it. However, limited research has examined how store image shapes customer value and purchase intention among Generation Z, a digitally connected consumer segment. This study investigates the relationship between store image, customer value, and purchase intention for private label products among Generation Z consumers in modern retail settings. Data were collected through a survey of 175 respondents aged 16–27 who had purchased private label products from minimarkets, supermarkets, or hypermarkets in Bandung, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that store image significantly influences customer value, while its direct effect on purchase intention is not significant. Customer value, however, has a significant positive effect on purchase intention and fully mediates the relationship between store image and purchase intention. These findings highlight the importance of strengthening customer value perceptions through both in-store experiences and digital communication channels, particularly when targeting Generation Z consumers in omnichannel retail environments.
IMPACT OF INDIVIDUAL CHARACTERISTICS AND MOTIVATION ON DOCTOR PERFORMANCE AT RSUD CIDERES Dian Yuka Ananda Noor; Dede R. Oktini; Kania Nurcholisah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7886

Abstract

Health is both a right and an investment for all Indonesian citizens. The increasing trend of patients seeking medical treatment abroad reflects a perception of low domestic healthcare quality, particularly concerning physician performance. RSUD Cideres, a type B hospital with full accreditation, reported good physician performance in 2023, yet expectations for healthcare services demand even higher performance. Physician performance is influenced by several factors, including individual characteristics and motivation. This study aims to analyze the influence of individual characteristics and motivation on physician performance at RSUD Cideres while addressing the research gap on how these factors can be strategically managed to enhance healthcare services. A quantitative method with a descriptive-verificative approach was employed. Sampling used purposive sampling, involving 43 physicians who had worked at RSUD Cideres for at least one year. Data were collected through questionnaires and analyzed using IBM SPSS 27. The results show that individual characteristics influence performance by 33%, while motivation contributes 70.1%. Hypothesis testing confirms a significant effect (Sig. <0.005), both partially and simultaneously. These findings highlight the importance of managing individual characteristics and motivation to improve physician performance in regional hospitals.
Work Life Quality, Employee Engagement, and Productivity Among Nurses: Insights From A Public Healthcare Organization Panca Bagja Mohamad; Muhardi; Dede R. Oktini
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1159

Abstract

Hospitals face increasing pressure to deliver high-quality, safe, and timely healthcare services while managing workforce challenges, including heavy nursing workloads and growing organizational demands. As frontline healthcare providers, nurses play a critical role in ensuring service quality and organizational performance. This study examined the effects of Quality of Work Life (QWL) and employee engagement on nursing productivity at Welas Asih Regional General Hospital, West Java Province, Indonesia. A quantitative cross-sectional survey was conducted among nursing personnel. Data were analyzed using multiple linear regression to assess the partial and simultaneous effects of QWL and employee engagement on productivity. The results showed that both QWL and employee engagement had positive and significant effects on nursing productivity, both individually and jointly. The regression model explained 73.3% of the variance in productivity, indicating a substantial contribution of the two variables. QWL emerged as the more dominant predictor of productivity, suggesting that improvements in working conditions may yield greater productivity gains. Although nurses reported favorable levels of QWL and employee engagement, challenges remained in workload management, work–life balance, and career development. Nursing productivity was generally high, with performance strengths concentrated in service quality rather than work quantity and timeliness. These findings highlight the importance of creating supportive work environments and fostering employee engagement to enhance nursing productivity. Hospital managers should prioritize workforce policies that improve working conditions, strengthen employee involvement, and address workload-related challenges to sustain high-quality healthcare delivery.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA PERAWAT DI RS KOTA BANDAR LAMPUNG Lintang Brillianningtyas; Dede R Oktini; Nurdin Nurdin
Jurnal 'Aisyiyah Medika Vol 10, No 2: Agustus 2025 Jurnal 'Aisyiyah Medika
Publisher : stikes 'aisyiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36729/jam.v10i2.1446

Abstract

Latar Belakang: Berdasarkan hasil pra survei diketahui bahwa penetapan kepala ruangan belum melalui serangkaian tes atau penyampaian visi dan misi sehingga peneliti tidak mengetahui gaya kepemimpinan yang diterapkan dalam memimpin perawat. Tujuan: untuk mengetahui gambaran tentang gaya kepemimpinan kepala ruangan, kinerja perawat dan analisis pengaruh gaya kepemimpinan kepala ruangan terhadap kinerja perawat. Metode: Penelitian deskripsi dan verifikatif melalui pengumpulan dan analisis data melalui uji validitas, uji reliabilitas, uji normalitas, uji regresi sederhana, uji T dan uji F. Hasil: Gaya kepemimpinan kepala ruangan di RS Tipe C Kota Bandar Lampung menunjukkan ciri gaya kepemimpinan gaya otoriter. Kinerja perawat di ruang rawat pada indikator intervensi berkategori baik dengan skor rata-rata 3,43 kemudian pada indikator pengajian sebesar 3,40 indikator diagnosa 3,40 implementasi sebesar 3,39 indikator evaluasi sebesar 3,33 dengan kategori cukup. Terdapat pengaruh antara gaya kepemimpinan kepala ruangan terhadap kinerja perawat pelaksana. Saran: Peneliti memberikan beberapa saran: (a) Bagi Institusi Pendidikan yaitu sebagai masukan dalam proses pembelajaran tentang gaya kepemimpinan kepala ruangan terdapat kinerja perawat. (b) Bagi Instasi Rumah Sakit diharapkan menjadi masukan agar lebih memperhatikan faktor lain seperti halnya sikap, motivasi, kepribadian dll. (c) Bagi peneliti selanjutnya diharapkan melakukan penelitian lanjut dengan menggunakan metode berbeda. Kata kunci : Gaya Kepemimpinan, Kinerja Perawat
Enhancing Digital Marketing Capacity in Local Livestock Businesses: The Banten Farm Case Oktini, Dede R.; Rabiatul Adawiyah; Nurdin; Fitriyanti, Andina Adma; Arlinda, Riza; Fujhita, Bella
ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 14 No. 2 (2026): (Juli, 2026) Ethos: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Sains
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v14i2.7292

Abstract

The rapid growth of digital technology has transformed marketing practices across various business sectors, including livestock enterprises. However, many small-scale livestock businesses still face challenges in utilizing digital marketing tools effectively due to limited digital literacy and a lack of technical assistance. This community service program aimed to enhance the digital marketing capacity of Banten Farm through training and mentoring activities. The program was conducted from July to August 2025 and involved 15 participants consisting of farm staff, business owners, and students. The implementation consisted of four stages, namely needs assessment, training, hands-on practice, and evaluation. The evaluation results showed that all participants successfully created digital business accounts and developed promotional content using Instagram and WhatsApp Business. Participants also demonstrated an improved understanding of digital marketing concepts, online customer engagement, and content creation strategies. The program indicates that practical and participatory training can contribute to improving the digital marketing capabilities of local livestock enterprises. Continuous mentoring is recommended to ensure the sustainability of digital transformation initiatives in rural agribusiness sector.
Co-Authors Adhi Dwinata Adwiyah, Rabiatul Agita Rifdah NabilahJaya Alena Aenusiffa Salsabil Alfurqaan Annamusul Akbar Allya Roosallyn Assyofa Allya Roosalyn Alya Fathia Ikhwani Amalia, Ima Amelia Khoerunnisa Arasyd Agus Nurhadi Arifah Sahla Zafira Arlinda, Riza Arvi Iskandar Asri Destriani Dani Ihsandin Daris Prawira Dedy Ansari Harahap Dewi Rahmi Dhiya Husna Dian Yuka Ananda Noor Dwi Rama Oktafian Elin Nurfitriani Esti Fitriana Esvandiari, Megia Fadhil Ukhrowi Nurhono Farhan Shofi Atha Faturrahman Panji Perman Firman Alamsyah Firman Budyanto Firsty Raissa Azzahra Taufiq Fitriyanti, Andina Adma Fujhita, Bella Ghani Nugraha Soemantri Gina Destiviani Gisyel Gabriena Putri Hardy Hutahaean Hendrati Dwi Mulyaningsih Ilham Mardani Ilham Sujana Izni Nur Indrawati Maulani Kania Nurcholisah Khalid Fadhil Yahdiyan Lintang Brillianningtyas M. Malik Akbar R Marcellia Susan Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Malik A R Mochamad Malik Akbar R Mochamad Malik Akbar Rohadi Mochamad Malik Akbar Rohandi Mochamad Raffy Dwi Septiyana Mohamad Musa Abdullah Muhamad Wahid Ramadhani Muhardi Muhardi Muhardi Muhardi Muhardi Mulyaningsih, Hendrati Dwi Nabila Ayu Khairunnisa Nadila Ruhiana Nadira Ramadhani Juhana Nikita Lutfhi Annisa Faratika Nina Maharani Nina Maharani Nindya Saraswati Nunung Nurhayati Nurdin Nurdin Nurdin Nurdin Nurdin Nurul Hasanah Panca Bagja Mohamad Permana, Rezi Muhamad Taufik R Dachlan Muchlis Rabiatul Adawiyah Rafli Adhi Pramana Rahmat Effendi Ratih Tresnati Ratih Tresnati Reza Rizqi Novitasari Rezi Muhamad Taufik Permana Rezi Muhamad Taufik Permana Rezi Muhamad Taufik Permana Ririn Sri Kuntorini Rissa Arvianti Roosalyn, Allya Salsa Agnia Salsa Agnia Sani Santika Septiana Ayu Estri Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E., M.M. Septiana Ayu Mahani Shinta Ajeng Pratiwi Sri Suwarsi Syafik Fauzi Indra Nurjaman Tantri Tiara Ramadhan Nabiila Al-Faatihah Tiara Setiawati Titik Respati Vivi Diah Permatasari Widiyanti, Maria Wulan Rivanda Early Yuda Prasetya Palupi Yudha Dwi Nughara Yudha Dwi Nugraha Yudha Dwi Nugraha Yudha Dwi Nugraha Zaky Zardani Askarulloh