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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen "E M O R" YUME : Journal of Management Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan GANESHA: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS MES Management Journal SENTRI: Jurnal Riset Ilmiah Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Applied Business and Administration Journal (ABAJ) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian dan Pengkajian Ilmiah Siber International Journal of Digital Business Journal of Ekonomics, Finance, and Management Studies IJEFSD eJEBA El-Economica
Andi Juanna
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : jambura science of management

 1 
Comparison of Public Sector Service Quality Clara Rizky Triani Rauf; Andi Juanna
Jambura Science of Management Vol 1, No 2 (2019): Jambura Science of Management - July 2019
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.798 KB) | DOI: 10.37479/jsm.v1i2.2496

Abstract

This study aims to obtain information, information, and data about things that have not been previously known. This study examined and analyzed how the Comparison of Service Quality in the Delivery Unit of the Prof.Dr.H.Aloe Saboe Regional General Hospital and Toto Kabila Gorontalo Hospital. The population in this study were visitors at the Public Hospital Unit of Prof.Dr.H.Aloei Saboe and Toto Kabila Hospital. In this study the number of samples used was 80 respondents. In determining the sample, the sampling technique used is the accidental sampling technique. The reference used to measure whether there is a difference between service quality received and expected by visitors is the 5 dimensions of service quality (tangible, reliability, responsiveness, assurance, empathy). The results showed that the significance value (sig-2 tailed) was 0.002 for perception. At the 5% significance level the value is significant because the significance is 0,000 0,05, so it is concluded that there are differences in perceptions of service quality of Rs Aloe Saboe and Rs Toto Kabila so that H1 is accepted. The results of the independent analysis of sample t-test of significance value (sig-2 tailed) amounted to 0,000 for expectations. At the 5% significance level the value is significant because the significance is 0,000 0,05, so it is concluded that there are differences in service quality expectations of Rs Aloe Saboe and Rs Toto Kabila so H2 is accepted.
Identification of Trends in Business Promotion and Marketing Using Video-Based Content on Social Media Juanna, Andi; Monoarfa, Mohamad Agus Salim; Podungge, Robiyati; Tantawi, Rezkiawan
Jambura Science of Management Vol 6, No 2 (2024): Jambura Science of Management - July 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i2.23966

Abstract

Purpose: There are many ways to promote a business in the technology era. One of them is promotion and marketing using video content based on social media. Many studies have reported the importance of social media in supporting business marketing. However, few have studied the effectiveness of video content on social media to become increasingly modern applications in recent years. For this reason, we have identified what trends have inspired business people to promote their businesses using videos through social media content.Design/Methodology/Approach: This research uses a qualitative method with a literature study approach. After collecting the data and analyzing it involving the data coding system, the core of the data, and concluding, the point is to get answers that answer the problems and enlarged studies with high validity.Findings: This study concluded that social media applications, especially videos, have become a very advanced trend to drive business, especially marketing and promotion because video applications are easy to prepare and attractive to the audience. Thus these results become reference material for further studies.
Ethnic Festivals and Revisiting Intentions: A Study of Cultural Tourism at Bali's Ogoh-Ogoh Festival Reztrianti, Diajeng; Juanna, Andi; Haykal, Azzahra Putri; Wibowo, Setyo Ferry
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31410

Abstract

Purpose: This study aims to map the trends, major themes, theoretical frameworks, and key determinants of revisit intention within the literature on ethnic festivals, with a special focus on Bali’s cultural tourism context.Design/Methodology/Approach: A mixed-method approach was employed, integrating bibliometric analysis and systematic literature review (SLR) based on the SPAR-4-SLR protocol, encompassing the stages of assembling, arranging, and assessing. Literature searches and selections were conducted through the Scopus-indexed Emerald and ScienceDirect databases for the period May 2014–May 2025, yielding 22 core articles for analysis.Findings: The findings reveal that cultural authenticity, symbolic experience, and local community engagement are critical factors in creating memorable experiences and fostering tourists’ intention to revisit. The Ogoh-Ogoh and Nyepi festivals demonstrate distinctive symbolic and spiritual dimensions, although the international database on Ogoh-Ogoh remains scarce. These results underscore the need for collaborative, interdisciplinary research and broader theoretical integration to advance understanding of ethnic festivals’ roles in sustainable tourism. This study provides both conceptual and practical foundations for developing innovative, authentic, and sustainable strategies for cultural destination management at both local and global levels.
Co-Authors Abdullah, Amnawati Abdullah, Hikmawati Abdullah, Karmila Abdullah, Muhamad Al Faruq Abdussamad, Zulfia K. Agus Hakri Bokingo Alkatiri, Munasar Alpianto Zakaria Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia Antoni, Elpina Y. Apniati Kiraman Aprilia Massie Arnol Kusmin Asnawi, Melan Angriani Badaru, Defrianto Banjarnahor, Ari Biki, Syamsul B. Citra Aditya Kusuma Citra Ningsih Korompot Citrawati Fadjar Clara Rizky Triani Rauf Danial, Yulyan Diajeng Reztrianti Djafar, Sri Winda Djakaria, Ririn Djoko Lesmana Radji Elviansri Katili Farmin Olii Fernatubun, Jumiati Ferry, Setyo Frenisya Atuna Fritania Bonde Halid Ahmad Hamdatai, Emil Salim Hamid, Febriyanti Putri Hapsawati Taan Haykal, Azzahra Putri Heldy Vanni Alam Hepat, Devita Aulia R Husain, Indriyani S Idris Yanto Niode Idrus, Fadel H. Al Imam Prawiranegara Gani Irdayanti, Wa Ode Irwan Yantu Isa, Ramlan Amir Jiartia Gobel Julfikri S. Bilale Kahfiansyah, Muh. Ade Karmoy, Moh. Fadhel Khafifah Rahmasari Kidam, Tasya Laiya, Indriyanti Lapalanti, Mohamad Zidhan Hidayat Lasaib, Sri Rahayu R. Lidya Hikolo Madjid, Lia Yustika Maku, Nurlaila Agustin Manda, Zildjian Berbi Gita Mansur, Saiful M. Mardjun, Nur Alfi Mark Brian Melisawati Kau Melysa Rahmola Moh Owen Palangit Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad Ichsan Adjunu Mohamad Zidhan Hidayat Lapalanti Mohamad, Abdulrizky Wijaya Mohamad, Thirsa Mohammad Rizan, Mohammad Mohehu, Fazri Mokodompit, Regita C. Muchtar Ahmad Muhammad Ade Kahfiansyah Muhammad Sapta Ramadhan Ginting Suka Mulyadi, Dwiandra Venayla Putri Napu, Fajar Sidic Nasib Rianto Hasan Nuryan Danial Pansu, Oku Payuyu, Defriansyah Pidu, Sumaya Gusman Podungge, Azfar Raflin Hinelo Rahmawati Muharam Ramadani, Firni Rasyid, Mohamad Fathahudin Rezkiawan Tantawi Ria Restika Halid Riska Annisa Abdjul Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizka Nur Safira Robiyati Podungge Rully Rachmad Hiola Rusli Isa Setyo Ferry Wibowo Siti Chairunnisa Sri Mulyani Wakiden Srisetia Ningrum Suciyati Maruf Syamsul B Biki Syamsul B. Biki Syavira Syamsudin Tineke Wolok Tomina, Santri A. Umar, Fitriyanti Umin Kango Villy Epifania Suruata Walangadi, Abdul Kadir Dimas Wibowo Winerungan, Rober R. Yuli Isnawati Yulianti Toralawe Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad Zulfia K. Abdussamad