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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Jurnal Sains dan Teknologi Jurnal Ekuivalensi TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Enrichment : Journal of Management JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI International Journal Of Science, Technology & Management (IJSTM) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen Jurnal Masyarakat Indonesia SWARNA Innovative: Journal Of Social Science Research SWARNA: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Management and Accounting Jurnal Pengabdian Masyarakat (Jubdimas) Journal of Business Integration Competitive
Zakia Fadila
Politeknik Unggulan LP3M
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Journal : journal of business integration competitive

 1 
Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
Enhancing Financial Decision-Making in SMEs: The Role of Accounting Systems and Human Resource Competence in North Medan Adi Harianto; Nurul Syafiqah Azman; Essia Ries Ahmed Abu Ries; Zakia Fadila; Tyus Windi Ayuni
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.25

Abstract

This research examines the influence of accounting system deployment and human resource proficiency on financial decision-making within small and medium enterprises (SMEs) in North Medan. The swift growth of SMEs in the region highlights the necessity of proficient financial management procedures, frequently shaped by the caliber of accounting systems and the competencies of human resources. A quantitative research methodology was employed to gather data via surveys from 150 owners and managers of SMEs in North Medan. The results indicate that the quality of financial decisions made by these businesses is greatly affected by both the use of a structured accounting system and the skills of the people who work there. The study shows how strong accounting processes improve financial openness and help with strategic decision-making. It also shows how talented workers can help with more accurate financial analysis and better long-term planning. The results indicate that small and medium-sized businesses (SMEs) need to spend money on both advanced accounting systems and training for their employees to improve their financial performance. This research enhances the comprehension of financial management in emerging economies and provides actionable recommendations for SMEs in North Medan to refine their financial decision-making processes
Co-Authors Adi Harianto Agus Susanto Ahmad Fadli Ahmad Rivai Amanda, Sharina Amin Hou Ayu Andira Br Ginting, Berupilihen Charles Barkley Cici Handayani, Cici Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Dewi Wulandari Epi, Yus Essia Ries Ahmed Abu Ries Fiqrida Amalia Harizahayu, Harizahayu Indriani, Irma Juliansyah, Roni Lubis, Dinda Rahmatullah M. Fakhrul Hirzi Mahyudin Mahyudin Mardiah Hasanah Nasution MARDIAH HASANAH NASUTION Martin Martin Martin Martin Maysara, Dinda Putri Mega Sanjaya Minasari Nasution Muhammad Fathoni Muhammad Fathoni, Muhammad Nasib Nurkholijah, Fadillah Nurlela Nurul Syafiqah Azman Pebri, Prianda Rahmad Dani Ratih Amelia Rivai, Ahmad Siregar, Irma Hariyanti Siregar, Nur Wahyuni Sungguh Ponten Pranata Susan Grace V Nainggolan Syahlina, Maya Syarifah Fadillah Natasha Toyibah Nur Nst Tyus Windi Ayuni Wasiman, Wasiman Yani, Selfitrida A Yesika Yanuarisa Zahri Fadli