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All Journal Jurnal Pendidikan Islam Al Ishlah Jurnal Pendidikan JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economicate Studies COLLASE (Creative of Learning Students Elementary Education) AKSELERASI: Jurnal Ilmiah Nasional Komitmen : Jurnal Ilmiah Manajemen Kontigensi: Jurnal Ilmiah Manajemen International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Gunung Djati Conference Series Media Akuntansi Perpajakan Influence: International Journal of Science Review JURNAL RUMPUN MANAJEMEN DAN EKONOMI ENDLESS : International Journal of Future Studies Indonesian Journal of Studies on Humanities, Social Sciences and Education Branding: Jurnal Manajemen & Bisnis
Lilis Sulastri
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Role of Artificial Intelligence in Enhancing Customer Experience: A Case Study of Global E-commerce Platforms Sulastri, Lilis
International Journal of Science and Society Vol 5 No 3 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i3.1257

Abstract

This study explores the pivotal role of Artificial Intelligence (AI) in enhancing customer experience on global e-commerce platforms. Through an extensive literature review, we examine how AI-driven technologies, such as personalized recommendations, chatbots, and predictive analytics, are transforming customer interactions and satisfaction. The findings suggest that AI not only streamlines operations but also provides significant value by tailoring experiences to individual customer preferences. Moreover, the study highlights the challenges and ethical considerations in implementing AI, particularly in maintaining data privacy and transparency. The implications of AI adoption in e-commerce are profound, influencing both consumer behavior and business strategies globally. This paper contributes to the ongoing discourse on digital transformation, offering insights for practitioners and researchers alike. Ultimately, the study underscores the importance of balancing technological innovation with ethical responsibility to achieve sustainable growth in the e-commerce sector.
Analisis Efektivitas, Laju Pertumbuhan, Kontribusi PBB-P2, Forecasting Terhadap Pendapatan Asli Daerah Kabupaten Karawang Sari, Eko Gumaya; Sulastri, Lilis; Fajriah, Anisa Nur
Media Akuntansi Perpajakan Vol 8, No 2 (2023): Media Akuntansi Perpajakan
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/map.v8i2.7333

Abstract

The aim of this research is to analyze and predict results after implementing Regional Regulation no. 15 of 2021 concerning the authority to collect PBB-P2 by regional governments. The method used is a quantitative method which is a form of research carried out systematically, structured and detailed. The research results show that the effectiveness level of PBB-P2 is on average effective, the growth rate value increases, while the contribution value of PBB-P2 is considered less than optimal. Based on PBB-P2 forecasting for 2023, it is estimated that there will be an increase of 26.70%. The policy of the Regional Government of Karawang Regency to increase the NJOP PBB-P2 as regulated in Regional Regulation No. 15 of 2021 can be said to be appropriate, because the value of effectiveness, contribution and growth rate of PBB-P2 has a positive impact, in line with the PBB-P2 forecasting for 2023. In general This will automatically help accelerate national economic recovery, especially after the new normal era.
Pengaruh Beban Kerja, Stres Kerja, dan Work Life Balance terhadap Kinerja Karyawan di CV Rain Friends Internet Tahun 2021-2026 Anisa Octaviany; Lilis Sulastri; Herry Sutanto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12101

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidakkonsistenan kinerja karyawan di CV Rain Friends Internet yang diduga dipengaruhi oleh faktor pekerjaan dan kesejahteraan kerja, yaitu beban kerja, stres kerja, dan work life balance. Kondisi tersebut menunjukkan bahwa pengelolaan beban kerja yang kurang optimal, tingkat stres kerja yang tinggi, serta keseimbangan kehidupan kerja yang belum stabil dapat memengaruhi pencapaian kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja, stres kerja, dan work life balance terhadap kinerja karyawan di CV Rain Friends Internet, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel penelitian yang digunakan berjumlah 90 responden dengan menggunakan metode sampel jenuh. Teknik analisis yang digunakan meliputi analisis statistik deskriptif, uji instrumen penelitian, analisis regresi linear berganda, uji hipotesis, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa beban kerja secara parsial berpengaruh negatif signifikan terhadap kinerja karyawan dengan nilai t-hitung sebesar -4,428 (p = <0,001), stres kerja secara parsial berpengaruh negatif signifikan terhadap kinerja karyawan dengan nilai t-hitung sebesar -2,378 (p = 0,02), work life balance secara parsial berpengaruh positif signifikan terhadap kinerja karyawan dengan nilai t-hitung sebesar 14,160 (p = <0,001), serta beban kerja, stres kerja, dan work life balance secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan nilai F-hitung sebesar 96,585 (p = < 0,001). Sedangkan nilai R2 sebesar 0,771 menunjukkan bahwa kinerja karyawan dipengaruhi oleh beban kerja, stres kerja, dan work life balance sebesar 77,1% dan sisanya 22,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
DETERMINAN HARGA SAHAM PERBANKAN LQ45: PERAN LIKUIDITAS, UKURAN PERUSAHAAN, DAN EFISIENSI OPERASIONAL Kevin Zirqon Fahrezi; Lilis Sulastri; Agus Alamsyah Perwiranegara
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bnac6425

Abstract

Penelitian menguji peran Likuiditas, Ukuran Perusahaan dan Efisiensi Operasional terhadap harga saham perbankan LQ45 periode 2016–2024. Metode yang digunakan adalah regresi data panel dengan FEM untuk menangkap karakteristik individual perusahaan. Hasil estimasi parsial menunjukkan bahwa Likuiditas (Diukur dengan LDR) tidak berpengaruh signifikan pada harga saham, Ukuran Perusahaan tidak berpengaruh positif signifikan dan Efisiensi Operasional (Diukur dengan BOPO) berpengaruh negatif signifikan. Secara simultan, ketiga variabel independen memberikan pengaruh signifikan terhadap harga saham, dengan kemampuan penjelasan model sebesar 90.80% (Adjusted R² = 88.76%).
Co-Authors Adi Sopian Afiqoh Agustin Agus Alamsyah Perwiranegara Anisa Octaviany Arini Dewi Chintyana Budiman Budiman Cyntiana Kosasih Dea Novita Dedeh Ropikoh Deden Herdiana Altaftazani Deni Rizki Rifaldi Dewi Hanitri Dina Anggi Lestari Fajriah, Anisa Nur Gojali, Dudang Hayder Al Hadey Ahmad Mohammed Iman Supratman Irwandi Joharudin, Agus Kadar Nurjaman Kevin Zirqon Fahrezi Leonardo Sari, Avid Magdalena Sidhartani Maolana Moh. Dulkiah Muhammad Aditya Wilman Muhammad Amir Mahfuzh Muhammad Ervan Firdaus Muhammad Fithyan Muhammad Rifqi Muzakki Nanan Sekarwana Nazar, Reza Fauzi Oktri Mohammad Firdaus Pikri, Faizal Rahmawati, Reni Rifki Fauza Risfiana Mayangsari Risky Vitria Prasetyo Rohmat, Siti Sari, Eko Gumaya Supriatna, Encup Sutanto, Herry Suwardini, Tri Diani