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The Role of Artificial Intelligence in Enhancing Customer Experience: A Case Study of Global E-commerce Platforms Sulastri, Lilis
International Journal of Science and Society Vol 5 No 3 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i3.1257

Abstract

This study explores the pivotal role of Artificial Intelligence (AI) in enhancing customer experience on global e-commerce platforms. Through an extensive literature review, we examine how AI-driven technologies, such as personalized recommendations, chatbots, and predictive analytics, are transforming customer interactions and satisfaction. The findings suggest that AI not only streamlines operations but also provides significant value by tailoring experiences to individual customer preferences. Moreover, the study highlights the challenges and ethical considerations in implementing AI, particularly in maintaining data privacy and transparency. The implications of AI adoption in e-commerce are profound, influencing both consumer behavior and business strategies globally. This paper contributes to the ongoing discourse on digital transformation, offering insights for practitioners and researchers alike. Ultimately, the study underscores the importance of balancing technological innovation with ethical responsibility to achieve sustainable growth in the e-commerce sector.
Analisis Efektivitas, Laju Pertumbuhan, Kontribusi PBB-P2, Forecasting Terhadap Pendapatan Asli Daerah Kabupaten Karawang Sari, Eko Gumaya; Sulastri, Lilis; Fajriah, Anisa Nur
Media Akuntansi Perpajakan Vol 8, No 2 (2023): Media Akuntansi Perpajakan
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/map.v8i2.7333

Abstract

The aim of this research is to analyze and predict results after implementing Regional Regulation no. 15 of 2021 concerning the authority to collect PBB-P2 by regional governments. The method used is a quantitative method which is a form of research carried out systematically, structured and detailed. The research results show that the effectiveness level of PBB-P2 is on average effective, the growth rate value increases, while the contribution value of PBB-P2 is considered less than optimal. Based on PBB-P2 forecasting for 2023, it is estimated that there will be an increase of 26.70%. The policy of the Regional Government of Karawang Regency to increase the NJOP PBB-P2 as regulated in Regional Regulation No. 15 of 2021 can be said to be appropriate, because the value of effectiveness, contribution and growth rate of PBB-P2 has a positive impact, in line with the PBB-P2 forecasting for 2023. In general This will automatically help accelerate national economic recovery, especially after the new normal era.
Determinan Kejadian Kekurangan Energi Kronis (KEK) pada Ibu Hamil di Puskesmas Patia, Kabupaten Pandeglang Sulastri, Lilis; Syafei, Abdullah; Yati, Eni
Jurnal Ilmu Kesehatan Masyarakat Vol. 14 No. 05 (2025): Jurnal Ilmu Kesehatan Masyarakat
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jikm.v14i05.4074

Abstract

Ibu hamil yang mengalami kekurangan energi kronis (KEK) menghadapi risiko kesehatan yang serius, yang juga berdampak pada tumbuh kembang janin. Asupan energi yang tidak mencukupi dapat meningkatkan risiko anemia dan perdarahan ibu, serta menyebabkan kelahiran bayi berat lahir rendah, kematian neonatal, kelainan bawaan, dan anemia pada bayi. Tujuan dari penelitian ini adalah untuk menganalisis determinan kejadian KEK pada ibu hamil. Penelitian ini menggunakan pendekatan cross-sectional. Sebanyak 147 ibu hamil diambil sebagai sampel menggunakan teknik simple random sampling. Data dianalisis menggunakan Chi-square dan regresi logistik ganda. Hasil penelitian ini menunjukkan bahwa lebih dari separuh (57,8%) responden mengalami KEK. Analisis bivariat menunjukkan bahwa kejadian KEK secara signifikan berhubungan dengan faktor pengetahuan gizi (nilai p = 0,001), paritas (nilai p = 0,001), pola makan (nilai p = 0,001), sanitasi lingkungan (nilai p = 0,001), dan ketahanan pangan (nilai p = 0,002). Analisis multivariat dengan regresi logistik ganda menunjukkan bahwa pengetahuan gizi (nilai p = 0,002; OR=0,013), paritas (nilai p = 0,001; OR=0,001), dan sanitasi lingkungan (nilai p = 0,001; OR=0,01) berhubungan signifikan dengan KEK dengan pengaruh negatif. Dinas kesehatan perlu mengoptimalkan program berbasis kesehatan masyarakat untuk penanganan ibu hamil KEK, seperti penyuluhan kesehatan ibu hamil, program keluarga berencana, dan peningkatan sanitasi lingkungan.