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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) ASPIRATION Journal Jurnal Lemhannas RI Publish : Basic and Applied Research Publication on Communications Jurnal Informasi Pengabdian Masyarakat Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam E-Amal: Jurnal Pengabdian Kepada Masyarakat Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Journal of Ekonomics, Finance, and Management Studies International Journal of Environmental Communication (ENVICOMM) Al-Iffah: Journal of Islamic Sciences Research
Dian Nurdiansyah
Fakultas Ilmu Komunikasi Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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INFORMATION DISTRIBUTION AND CIRCULATION OF NETIZEN PERCEPTIONS IN THE MANDALIKA MOTOGP EVENT THROUGH THE INSTAGRAM ACCOUNT @THEMANDALIKAGP Nurdiansyah, Dian; Anshari, Faridhian; Ciptadi, Suluh Gembyeng; Putri, Dhita Widya; Saidu, Abdulhakim
ASPIRATION Journal Vol. 6 No. 2 (2025): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i2.135

Abstract

Digital communication plays a crucial role in organizing international sporting events that require extensive message dissemination and real-time audience engagement. However, the increasing volume of information distributed through social media does not necessarily produce uniform perceptions among audiences. This study aims to analyze the distribution of information and the circulation of netizen perceptions during the 2025 Mandalika MotoGP event through the Instagram account @themandalikagp.This research employs a qualitative approach using virtual observation, semi-structured interviews, and Social Network Analysis (SNA) with NodeXL and SocialBlade tools. Data validity is ensured through peer debriefing. The study involves 28 informants, consisting of followers and non-followers of the @themandalikagp account.The findings reveal that information distribution is highly centralized, following a hub-and-spoke network pattern with the official account acting as the primary information source. This structure effectively generates high audience awareness but does not result in homogeneous perceptions. Instead, netizen perceptions circulate in a heterogeneous and layered manner, forming clusters based on opinion similarity and sentiment (positive, neutral, and negative). The analysis also indicates that while network centralization facilitates rapid dissemination, it limits horizontal interaction among users.This study concludes that digital communication in social media operates beyond linear information transmission, involving dynamic processes of perception formation and meaning construction within networked environments. The novelty of this research lies in integrating information distribution, audience perception, and social network structure into a unified analytical framework. These findings contribute to the development of digital communication theory and provide practical insights for optimizing communication strategies in international sporting events.
Co-Authors Abdul Azis Ibrahim Agung Riyadi Alfina Haqqani Putri Alkautsar, Muslim Anshari, Faridhian Atalarik Ramli Bisma Khairunnas Dwi Ely Kurniawan Eva Fathussyaadah Fadli Suandi Fahira, Salsabila Raiqah Fairuz Zabadi A Febriyanti Iwan Adinugroho Kamiliya, Shafa Kerobaganet Kerobaganet Lina Pusvisasari Maharani, Melody A Melody Moch Andika Rajeswara Mohd Sofian, Muhammad Raqib Muslim Muslim Musran Munizu Musyafa, Febriyanti Ni Luh Ketut Ayu Sudha Sucandrawati Novanda Alim Setya Nugraha Nugroho Sapta Ramadhan Nugroho Sapta Ramadhan Nurhasan, Rohimat Putri Handayani Putri, Dhita Widya Ramadhani, Rima Dias Relatani, Tantri Ridho Hafiedz Riwinoto, Riwinoto Rizki Briandana RR Lolita Saidu, Abdulhakim Salsabila Raiqah Fahira Salwa Sihab Muhibin Shafa Kamiliya Sheilla Maharani Siti Khomsah, Siti Suluh Gembyeng Ciptadi Tri Ginanjar Laksana Utomo Hadibroto, Joko Wirabuana Sakti Yonetta Deandra Anindira