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All Journal ETIKONOMI Katalogis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Social Economic of Agriculture JAM : Jurnal Aplikasi Manajemen SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Media Gizi Indonesia (MGI) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JURNAL PENDIDIKAN TAMBUSAI GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Tani Journal of Community Development
Nurliza Nurliza
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

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Performance Behavior of Corn Smallholders for Sustainable Cooperative Change in West Kalimantan Nurliza, Nurliza; Ruliyansyah, Agus; Hazriani, Rini
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 6, No 1: January-June 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.757 KB) | DOI: 10.18196/agr.6186

Abstract

The production of corn as the second most important cereal crops after rice is dominated by smallholders, particularly in West Kalimantan. However, smallholders in farmer cooperatives are unsustainable because of the lack of decision-making power at the grassroots level; limited access to land, capital, technologies, information and financial services; low market competitiveness; weak management; and limited policy and socio-cultural norms. This research aims to construct the behavior model for performance change of cooperative farmers in Rasau Jaya, Kubu Raya district, West Kalimantan. It involved 75 smallholders recruited using purposive sampling technique. In-depth interviews using the structural equation modeling/SEM based on the new institutional approach and the theory of planned behavior were used in the study. The findings proved that intentions and past behaviors have positive and negative influence on farmers' cooperative behavior, but contradicted with control. Therefore, there are several efforts for changing the behavior in corn farmers’cooperatives, i.e. the perceived behavioral control can stimulate the motivation to be long-lived performing based on the resources and opportunities; pro-environmental behavior needs to engage a supportive injunctive norm and a supportive descriptive norm; a subjective norm for motivation to exhibitthe positive experiential attitude; and the confidence to perform and control their performance.
The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning Nurliza, Nurliza; Suharyani, Anita; Nugraha, Aditya
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 7, No 1: January-June 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.394 KB) | DOI: 10.18196/agraris.v7i1.10571

Abstract

The global demand for seafood products increased in a dynamic environment. Still, fails to achieve competitive positioning due to labeling, unattractive and unprofitable targeted segments, and less preferred quality and features. Thus, this study tried to create competitive positioning through features, functions, and benefits of seafood product attributes. The results arranged through consumer characteristics, consumer preference with conjoint analysis, market identification and competition with regression analysis, Multidimensional Scaling, and Correspondence Analysis from 206 respondents. The results prove that (i) canned fish, dried fish, and salted fish competed on freshness, durability, and food safety (labels); (ii) shredded fish, surimi, and pedak competed on density, taste, physiological function, and easy-to-use feature; (iii) crackers competed on taste, social function, and psychological function; (iv) shrimp paste competed on shape, color, surface condition, texture, additive content, and chemicals. The implications of the results: (i) transported and packed to processing plants and food storage facilities; (ii) an increase in food diversity, food fortification, and supplementation; (iii) cultural congruence between the product and the market with certain packaging designs, launch timing, and advertising; (iv) several methods of process, such as quick freezing and cook-chilling, pasteurized before packed or retort pouch and natural food additives.
Co-Authors A.A. Ketut Agung Cahyawan W A.YUSRA, ABDUL HAMID Abdul Hamid A. Yusra ADITYA NUGRAHA Agung Sugih Putra, Agung Sugih agus ruliyansyah Amiruddin Hatibe Amiruddin Kade Anita Suharyani Artono Artono, Artono Denut, Yupita devitasari, Devitasari Dewi Kurniati Egi, Kosmas Emilia Farida Budihandayani, Emilia Farida Erisya, Yulia Eva Dolorosa Eva Dolorosa Fasyofi Dahrul Ulum Fatahillah, Akbar Salahudin Fatimah, Mari Fahtul nur Gustami Gustami Hapzi Ali HITANI, ABDUL HAFIDZ Husnun Puspa Afifah Imelda Imelda Jajat sudrajat Kurniawan, Tommy Lucky Hartanti, Lucky Makeas, Herianto Mardiansyah Mardiansyah, Mardiansyah Maswadi - Meilani, Desi Rica Melvia, Vera Muliadi Muliadi Novan, Frans Kristian NOVIE INDRIYANA Pamela, Pamela Pitri, Pitri Prawiro, Irianto Sastro Putri, Annie Mustika Rakhmad Hidayat Rakhmad Hidayat RAMA, ROFINUS rini hazriani Sandini, Sari Sari, Kuspita Shenny Oktoriana Sulinda Sulinda Sundari Sundari tri wahyuni Utin Mangindra Sari Veithzal Rivai Zainal Vicki, Vicki Wanti Fitrianti