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All Journal Jurnal Ilmu Pertanian Indonesia ETIKONOMI Katalogis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Social Economic of Agriculture JAM : Jurnal Aplikasi Manajemen SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Media Gizi Indonesia (MGI) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JURNAL PENDIDIKAN TAMBUSAI GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Tani Reswara: Jurnal Pengabdian Kepada Masyarakat Journal of Community Development COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Obat: Jurnal Riset Ilmu Farmasi dan Kesehatan Dinamika Kerajinan dan Batik: Majalah Ilmiah
Nurliza Nurliza
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Journal : ETIKONOMI

 1 
Effects of Sociographic and Personal Factors on Food Purchasing in Traditional Markets Nurliza, Nurliza
ETIKONOMI Vol 24, No 1 (2025)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v24i1.38288

Abstract

Research Originality: The current literature lacks a structured analysis of how interactions between lifestyle factors and sociodemographic changes impact food purchasing behavior in traditional markets. By analyzing these factors, businesses can optimize product selections, refine marketing strategies, and enhance customer engagement to align with the diverse preferences and requirements of their target market, adapting to both current trends and future changes.Research Objectives: This study employs a psychodynamic approach, the theory of personality traits, two-way physical and perceptual interactions, and household assumptions to examine how sociographic lifestyle, household characteristics, and personality traits influence food purchasing behavior. Research Methods: The mixed methods, which included in-depth interviews with 183 household customers, utilized non-probability sampling and partial least squares structural equation modeling.Empirical Results: Increased food purchasing behavior is caused by changing sociographic lifestyles rather than personality traits and household characteristics. A greater sociodemographic lifestyle, personality traits, and household characteristics correspond to increased friendship, values, responsible spending, and household size.Implications: Food safety regulations must be implemented effectively, which includes appointing market management authorities, as agencies in the informal food sector are often underfunded and unregulated.JEL Classification: D1, E21, L66, R2How to Cite:Nurliza. (2025). Consumers in Traditional Markets: Sociographic Lifestyle, Household Features, and Personality Traits. Etikonomi, 24(1), 205 – 220. https://doi.org/10.15408/etk.v24i1.38288.
Co-Authors A.A. Ketut Agung Cahyawan W A.YUSRA, ABDUL HAMID Abdul Hamid A. Yusra ADITYA NUGRAHA Agung Sugih Putra, Agung Sugih agus ruliyansyah Amiruddin Hatibe Amiruddin Kade Anita Suharyani Artono Artono, Artono Denut, Yupita devitasari, Devitasari Dewi Kurniati Egi, Kosmas Emilia Farida Budihandayani, Emilia Farida Erisya, Yulia Eva Dolorosa Eva Dolorosa Fadliy, Muchammad Arief Fasyofi Dahrul Ulum Fatahillah, Akbar Salahudin Fatimah, Mari Fahtul nur Gustami Gustami Hapzi Ali HITANI, ABDUL HAFIDZ Husnun Puspa Afifah Imelda Imelda Jajat sudrajat Khaira Rizki Kiki Fatmala, Kiki Kurniawan, Tommy Lestari, Herades Difa Lucky Hartanti, Lucky Makeas, Herianto Mardiansyah Mardiansyah, Mardiansyah Marisi Aritonang Maswadi - Meilani, Desi Rica Melvia, Vera Muliadi Muliadi Novan, Frans Kristian NOVIE INDRIYANA Nurul Amna Pamela, Pamela Pitri, Pitri Prawiro, Irianto Sastro Putri, Annie Mustika Rakhmad Hidayat Rakhmad Hidayat RAMA, ROFINUS rini hazriani Sandini, Sari Sari, Kuspita Shenny Oktoriana Sulinda Sulinda Sundari Sundari tri wahyuni Utin Mangindra Sari Veithzal Rivai Zainal Vicki, Vicki Wanti Fitrianti Zakiyyah, Annisa