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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen SOLUSI International Journal of Business, Law, and Education Jurnal Bisnis Mahasiswa Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management
Aida Nursanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Nissan March) Zaharatul Miladiah; Aida Nursanti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine about the use of promotional mix variable which consists of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Nissan March car in Pekanbaru City. Sample’s selection that used with the method of non-probability sampling. Selected sample is only for the consumer that use Nissan March specifically who lives in Pekanbaru city, ever been involved in Nissan March’s promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire. The data analysis that used is multiple regression linear analysis which use SPSS in version 20. The result indicates simultaneously that all variables of promotional mix have a role in make a brand image of Nissan March car in Pekanbaru City. Known partially that only sales promotion and direct marketing variables that has significant effect for brand image of Nissan March car in Pekanbaru City. Public relation variable also has the role in establish brand image of Nissan March car in Pekanbaru City, however it is not significant. Sales promotion is a kind of promotional mix variable that has the most dominant role in establish brand image of Nissan March car in Pekanbaru City.Keywords: Promotional mix, advertising, personal selling, sales promotion, public relations, direct marketing, and brand image.
PENGARUH IKLAN TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK YAMAHA ALFA SCORPII PEKANBARU Adlian Ichsan; Aida Nursanti; Tengku Firly Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at PT. Yamaha Alpha Scorpii Pekanbaru. The purpose of this study was to determine the effect of advertising on buying interest on Yamaha products Alpha Scorpii Pekanbaru, to determine the influence of advertising on purchase decisions on Yamaha products Alpha Scorpii Pekanbaru and to determine the influence of advertising on purchasing decisions through buying interest on Yamaha products Alpha Scorpii Pekanbaru. To achieve these objectives the research performed by using the sample of 100 respondents, by using the method of data analysis that uses Partial Test. These results indicate that the effect of advertising and buying interest both positively and significantly on purchasing decisions on Yamaha products Alpha Scorpii Pekanbaru. In addition, the ad also significantly affect the buying interest. In the context of direct influence, interest in buying a higher effect of advertising on purchase decisions on Yamaha products Alpha Scorpii Pekanbaru.Keywords: Advertising, Interest, Purchasing, and Decision.
The Influence of Celebrity Endorser Agnes Monica Towards Perception and Interest to Buy on Honda Vario in Pekanbaru Irfansyah '; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research is conducted to analyze the influence of Celebrity Endorser Agnes Monica towards Perception and Interest to Buy on Honda Vario in Pekanbaru. There are five variables in this research suchas Credibility (X1), Compatibility (X2), Attractiveness (X3), Perception (Y1) and Interest to Buy (Y2). There are 90 respondents in this study which are with by purposive sampling from all Pekanbaru’s people who do not use Honda Vario yetas total population. Meanwhile qulitatif and quantitative methods are chosen for data analysis by SPSS version 20. The result of this research shows that the variables of Credibility, Compatibility, Attractiveness affect both positively and significantly towards Perception and Interest to Buy on Honda Vario in Pekanbaru. Variables of Credibility, Compability, Attractiveness affect more strength influence towards Interest to Buy on Honda Vario in Pekanbaru after using Moderating Variable, that is Perception Variable.Keywords :Celebrity Endorser, Perception, Interest to Buying.
Analisis kualitas pelayanan terhadap kepuasan konsumen pada Indika Kreasindo Event Organizer Pekanbaru Rangga Fajra Pradipta; Aida Nursanti; Chairul Amsal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The best service and quality is very helpful in order to maintain consumer Indika Kreasindo Event Organizer.The aim of this study was to determine the quality of services provided by Indika Kreasindo Event Organizer to their subscriber gaps between customer expectations regarding the quality of services provided by the company to the customer.This study was conducted by distributing questionnaires to customers Indika Kreasindo Event Organizer randomly selected to obtain the original data on expectations and performance that can indicate the level of customer satisfaction. This questionnaire is a tool used in the method servqual (Parasuraman et.al), consists of 30 of the questions that have been adapted to Indika Kreasindo event organizer and have tested the validity and relibitasi expectations and performance of the 72 consumers.From the research that has been done, the quality of service is obtained consisting of physical evidence (tangible), empathy (empathy), reliability (reliability), responsiveness (responsiveness), guarantee (assurance) is positive, this indicates that the quality of service Indika good Kreasindo Event Organizer partially and simultaneously meet customer expectations. In this study the most influential variable is the variable reliability (X3) with a value of 11.151. The advice given to the Event Organizer Indika Kreasindo is that maintaining the service dimension that already meet consumer expectations.Keywords: Quality of Service and Customer Satisfaction.
PENGARUH KEPEMIMPINAN DAN KOMPENSASI NON FINANSIAL TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. INDOMARCO ADI PRIMA PEKANBARU Mentari Rahmanita; Susi Hendriani; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Job Satisfactions an employee behavior that determine the performance of a company. The low rate of job satisfaction will be a serious problem for the company. This research was conducted to examine the effect of leadership and compensation non financial on employees job satisfaction at the PT. Indomarco Adi Prima Pekanbaru. This research was conducted at the PT. Indomarco Adi Prima which located at HR. Soebrantas KM 8 Street, Pekanbaru. The population are 60 persons. The method used is the census so that the sample in this research are 60 persons. The analysis technique used is regression analysis that supported by SPSS program version 18.00. Results of this research, simultaneous regressiontest (F-test) showed that leadership and compensation non financial simultaneously significant effect on employees job satisfaction. Partial Test results (t test) showed that the variables of leadership and compensaton non financial partially significant effect on employees job satisfactionKeywords : Leadership, compensation non financial, and job satisfaction.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA INDIKA KREASINDO EVENT ORGANIZER PEKANBARU Rangga Fajra Pradipta; Aida Nursanti; Chairul Amsal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The best service and quality is very helpful in order to maintain consumer Indika Kreasindo Event Organizer. The aim of this study was to determine the quality of services provided by Indika Kreasindo Event Organizer to their subscriber gaps between customer expectations regarding the quality of services provided by the company to the customer. This study was conducted by distributing questionnaires to customers Indika Kreasindo Event Organizer randomly selected to obtain the original data on expectations and performance that can indicate the level of customer satisfaction. This questionnaire is a tool used in the method servqual (Parasuraman et.al), consists of 30 of the questions that have been adapted to Indika Kreasindo event organizer and have tested the validity and relibitasi expectations and performance of the 72 consumers.From the research that has been done, the quality of service is obtained consisting of physical evidence (tangible), empathy (empathy), reliability (reliability), responsiveness (responsiveness), guarantee (assurance) is positive, this indicates that the quality of service Indika good Kreasindo Event Organizer partially and simultaneously meet customer expectations. In this study the most influential variable is the variable reliability (X3) with a value of 11.151. The advice given to the Event Organizer Indika Kreasindo is that maintaining the service dimension that already meet consumer expectations.Keywords: Quality of Service and Customer Satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT DAN KEPUTUSAN SISWA SMA SEDERAJAT DI KABUPATEN ROKAN HILIR DALAM MEMILIH PROGRAM STUDI DI PERGURUAN TINGGI Ahmat Hidayat; Zulkarnain '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the influence of Factors Influencing High School Students Interest and Decision in Rokan Hilir in Choosing Studies Program in Higher Education. This study used 99 samples. The analytical method used is descriptive analysis method is by means of a variable test, regression test, and final analysis test track or path analysis. From the results of the testing that has been done, there is a significant effect of both partially and simultaneously between economic status, course of study, situational, psychological state of the interest rate of high school students Rokan Hilir in courses at Universities and the psychic state of the factors is the most influential factor significantly to the high school level students decision Rokan Hilir in choosing a course of study at university.Keywords: Economic status, course of study, situational, psychological state, interests of students, student decision
ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP PERLUASAN LINI (LINE EXTENTION) PADA MIE CUP MEREK POP MIE DI PEKANBARU Rendy Yonelananda Putra; Aida Nursanti; Tengku Firly Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Competitive conditions are increasingly growing rapidly fueled traders and manufacturers are competing to win the competition by trying to grab a large market share. To cope with the competition, companies take a variety of ways and strategies to deliver their products fast, precise, accurate, cost-effective and satisfying to consumers, the products are diverse with a wide variety of brands has started being introduced by various companies. PT. Indofood Sukses Makmur has issued many new products and implement the line extension strategy by releasing products that are different from the products that have been issued previously. As from Pop Mie Goreng Pedas to Pop Mie Baso. This study aims to determine how much the level of sensitivity and direction household consumer response to the extension line (line extension) on the Cup Noodle brand Pop Mie in Pekanbaru Pop 100 respondents housewife. The sampling technique used in this research is area sampling. This research is a descriptive analysis,where it can describe about phenomenon of company PT. Indofood successful prosperous conducting line extension. The results showed that consumers had a response that is sensitive to the line extension of Pop Mie Goreng Pedas to Pop Mie Baso is equal to 1.26. While the direction is a positive response, which means the consumer or the respondent to behave in accordance with the desired company.Keywords : Line Extention, Level Sensitivity, and Direction Response
Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Honda Brio) Monina Selfi Karlina; Aida Nursanti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine the role of promotional mix variables which consist of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Honda Brio car in Pekanbaru. Sample’s selection that used with the method of non-probability sampling. Selected sample is consumer who uses Honda Brio car, specifically who lives in Pekanbaru city, ever been involved in Honda Brio’s promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire. The data analysis that used is multiple regression linear analysis which use SPSS version 20. The result indicates simultaneously that advertising, personal selling, sales promotion, public relations and direct marketing have a significant effect towards brand image of Honda Brio car in Pekanbaru, whereas partially, not all of each promotional mix variables have significant effect towards brand image of Honda Brio car in Pekanbaru. Only advertising, personal selling, sales promotion, and public relations that have significant effect towards brand image of Honda Brio car in Pekanbaru, and the most dominant variable or the most powerful variable is public relations.Keywords: Promotional mix, advertising, personal selling, sales promotion, public relations, direct marketing, and brand image.
Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Volume Penjualan Sparepart Sepeda Motor pada CV Lembayung Persada Pekanbaru Fajar Arsandy Hutama; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study uses marketing science approaches, especially regarding the marketing mix strategy in increasing sales volume. As for the location of the research site is at the CV Lembayung Persada Pekanbaru. Sources of data used in this research is the documentation that researchers get the data directly from the data related CV Lembayung Persada Pekanbaru product, price, promotion costs and distribution costs. Based on the result of the study, in the variable product, it is known that in 2004 the type of products sold by CV Lembayung Persada Pekanbaru is a total of 12 items. However, in line with the types of items the business development of products sold has increased, until in 2013 CV Lembayung Persada Pekanbaru has been able to sell as many as 26 kinds of products Asamoto. At variable rates, for example, is the product of spare parts head light, CV Lembayung Persada Pekanbaru in 2009 to fix the price of Rp. 28.000, - and still the same price set in 2010. Though in 2011 the price of this product has increased by 10.71% or Rp. 31,000, - but this product still remains the choice of consumer confidence. In 2012, a decrease of -6.45% or Rp. 29.000, - as an effort to maintain the confidence and customer satisfaction to increase sales volume. The increase and decrease in the price of this happens in nearly all the price of products annually. In the variable cost of promotion, CV Lembayung Persada Pekanbaru only do efforts to provide discounts for new products. Improved high occurred in 2011 which reached 8.51%. This is because at this time the company launched two new products, and to attract customers, the company selling below the normal price for 3 months. In the variable distribution costs, it is known that in 2009 to 2010 the cost of distribution is only used for delivery in the city, and the total cost is only between Rp. 4.715 million, - up to Rp. 5.495 million, - but in 2011 a lot of demand for products for delivery outside the city such as West Sumatra and Jambi. Therefore distribution costs in 2011 increased by 23.52% or the total cost was Rp. 5.824 million for the purposes of distribution in the city and outside the city. It is suggested to the company to be able to maintain or even increase the interest of consumers to buy spare parts at CV Lembayung Persada Pekanbaru with attention to price and products.Keywords : Marketing Mix, Sales Volume.
Co-Authors ', Jushermi ', Samsir Abd. Gaffar ' Abd. Rasyid Syamsuri Adlian Ichsan Ahmat Hidayat Al Madan, Muhammad Alvionita, Agnes Andi Rikson Arini Novandalina Arwinence Pramadewi Asrilsyake, Sharnuke Azzahra, Citra Faizah Bangkit, Hendrawan Chairul Amsal Deni, Normala Dewi, Ayu Sari Dian Pratiwi Dinda, Ulfa Dinda Eko Saputra Fajar Arsandy Hutama Gatot Wijayanto Gea Wilvi Onalza Harpadeles, Ian Henni Noviasari Hidayat, Fakhri I Putu Indra Surya Irfansyah ' Jushermi Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Kennedy, Nurul Fadilla Lilis Sulistyowati Marhadi ' Marhadi Marhadi, Marhadi Mentari Rahmanita Mismay Debora Monika Dita Monina Selfi Karlina Muhamad Naufal Mustakim Muhammad Jamil Hazfa Noviani, Rima Prima Andreas Siregar Rahman, M Aldi Rangga Fajra Pradipta Rendy Yonelananda Putra Rovanita Rama Sitompul, Andri Hasudungan Sitorus, Kristina Permata Sari Sri Ayu Wulandari Sri Restuti Sri Wahyuni Wildah Surya Frans Susi Hendriani Syahputra, Dedi Tarigan, Mida Aprilina Tengku Firli Musfar Tengku Firly Musfar Yutiandry Rivai Zaharatul Miladiah Zulkarnain '