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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen SOLUSI International Journal of Business, Law, and Education Jurnal Bisnis Mahasiswa Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management
Aida Nursanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Effect of sales promotion costs Yamaha motorcycle brand in Scorpio CV. Jadi Cemerlang Jaya Pekanbaru Andi Rikson; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research is conducted to determine the effect of Promotion Cost (CostAdvertising, Sales Promotion Costs, and Cost Personal Selling) Motorcycles for Sale Yamaha Scorpio Brands at CV. Jadi Cemerlang Jaya Pekanbaru and promotion costs to determine which is the most dominant effect on the Yamaha Motorcycle Sales BrandScorpio at CV. Jadi Cemerlang Jaya Pekanbaru. To analyze the data, in this study used linear regression test is to prove the direction of the influence of service as an independent variable (X1) Price as an independent variable (X2) Sales as the dependent variable (Y) then used multiple linear regression equation.The results showed that simultaneous advertising, sales promotion and personal selling influence sales on the CV. Jadi Cemerlang Jaya Pekanbaru. While partially variable costs Cost Advertising and personal selling to sales in the CV. Jadi Cemerlang Jaya Pekanbaru. While sales promotion costs have no effect on sales. Based on the calculation of the R value of 0.628, meaning the closeness of the relationship jointly between the dependent variable and the independent variables strongly as R> 0.5. R2 value (coefficient of determination) of 0.395 means that 39.50% rate of sales of Yamaha motorcycles socpio type of CV. Jadi Cemerlang Jaya Pekanbaru be affected by Cost Advertising, sales promotion. A percentage of 63.10% is influenced by other variables not included in this studyKeyword : Campaign Costs (Cost Advertising, Sales Promotion Costs, and Cost Personal Selling) to Sales
The Influence of Lifestyle Against Purchase Decision of ICONinety9 Products In Pekanbaru (Case Study on ICONinety9 Shop In Mall SKA and CIPUTRA) Mismay Debora; Lilis Sulistyowati; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted on ICONinety9 Shop In Mall SKA and CIPUTRA in order to analyze the influence of lifestyle variable by consist of activity, interest and opinion on the purchasing decision of ICONinety9 Products In Pekanbaru. Intake number of samples was done by using a formula approach Hair by respondents as many as 102 people and using purposive sampling and proportionate stratified sampling techniques. The analytical method used is descriptive method, the data analysis carried out simultaneously and partial (multiple linear regression analysis with SPSS version 18.0). From the results of simultaneous testing (test F) known that Fhitung (28,955) > Ftabel (2,697). It means that all independent variables studied, namely activity, interest and opinion has a significant effect on the dependent variable is the purchase decision. Partial regression test (test t) showed that the opinion variable is the variable that most influence the purchase decisions of ICONinety9 Products when compared with variable activity and interest. The magnitude of the effect caused by the three independent variables on the dependent variable was (0,454) this means that the variable activity, interest and opinion jointly influence the purchase decision variable percentage of 45,4%. While 54,6% is influenced by other variables that are not addressed in this research. It can be concluded that the variable activity, interest and opinion simultaneously and partially positive and significant impact on the purchasing decisions of ICONinety9 Products In Pekanbaru.Keywords: Activity, Interest, Opinion and Purchase Decision
Analisis perbandingan sikap konsumen terhadap Toyota Avanza dan Daihatsu Xenia di Pekanbaru Sri Ayu Wulandari; Lilis Sulistyowati; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aim to to analyse do there is difference of consumer attitude factor in buying brand car of Toyota AVANZA and of Daihatsu XENIA influenced by product, brand, promotion and price.Study sampling accidental the uses This of technique selected 100 samples. Methods data qualitative of method a is study this in used Analysis of analysis, data quantitative of analysis test different of analysis and.From result of examination which have been, There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to product variable. And known that product of Toyota compared to nicer Avanza of Daihatsu Xenia. There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to brand variable. From is the result known that Toyota Avanza more have brand to compared to Daihatsu Xenia. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to price variable. From is the result known that price of Daihatsu Xenia more reached to be to be compared to Toyota Avanza. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to promotion variable. From is the result known that promotion of Daihatsu Xenia more is effective compared to Toyota Avanza.Keywords: product, brand, price, attitudes consumer and promotion.
ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAPKEPUTUSAN PEMBELIAN PADA HOTEL ARRAHMAN TEMBILAHAN Abd. Gaffar '; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to measure the effect of marketing mix analysis on purchasing decisions on Arrahman hotel in Tembilahan. The population in this study is that consumers Arrahman hotel in Tembilahan the total sample of 100 respondents using accidental random sampling technique. Analysis of data using multiple linear regression analysis with SPSS version 20.0.Hotel is a company which is managed by their owners by providing food, drink and amenities to rest or sleep to the people who are doing the activity trips and able to pay with a reasonable amount in accordance with the service received in the absence of a special agreement.The results showed that the variables of the marketing mix of services includes product, price, place, promotion, people, process and consumer services simultaneously significant effect on purchasing decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and customer service is partially significant effect on purchasing decisions on Arrahman hotel in Tembilahan. marketing mix including product, price, place, promotion, people, process and consumer services simultaneously not significant effect on purchase decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and consumer services partially not significant effect on purchase decisions on Arrahman hotel in Tembilahan.Keywords:Marketing Mix, Purchasing Decisions, and Regression
Pengaruh bauran pemasaran terhadap keputusan penggunaan jasa pada Hotel Furaya Muhammad Jamil Hazfa; Aida Nursanti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted at Hotel Furaya Pekanbaru. Which aims to determine the effect of the marketing mix decisions on the use of services Furaya pekanbaru hotel. Respondents who are consumers staying at hotels Furaya Pekanbaru, as many as 100 people using accidental sampling technique. In analyzing the data, the writer uses descriptive analysis that compares the data with various theories that support and explain or describe nature and use SPSS (Statistical Package for Social Science) version 17.00. To see the life style of the marketing mix analysis, the authors use multiple regression formula (multiple regression). It is shown that the variable (X1) products, is greater than t-table means there is a significant influence on consumer decisions. variable (X2) price, less than the t-table means that there is a significant influence on consumer decisions. variable (X3) promotion, greater than t-table means there is a significant influence on consumer decisions. variable (X4) people, is greater than t-table means there is a significant influence on consumer decisions. variable (X5) process, is greater than t-table means there is a significant influence on consumer decisions. variable (X6) customer service is greater than t-table means there is a significant influence on consumer decisions. Based on the research coefficient of multiple determination (R2) 0.3716 magnitude. It shows that the two independent variables, namely the quality of service together have the effect of 37.16% of the consumer decision while the remaining 62.84% are influenced by other variables not examined.Keywords: Marketing Mix, DecisionUse of Services
ANALISIS TINGKAT KEPUASAN MAHASISWA ATAS KUALITAS PELAYANAN AKADEMIK PADA PRODI S1 MANAJEMEN FEB UNIVERSITAS RIAU Muhamad Naufal Mustakim; Jushermi Jushermi; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the level of student satisfaction with thequality of academic services in the Management Study Program FEB UNRI.The population in this study were all active undergraduate managementstudents with a sample of 100 students using simple random samplingtechnique. The data analysis used is IPA (importance performance analysis)with the SPSS program. The results showed that the level of satisfaction ofstudents majoring in S1 Management FEB UNRI from the dimensions ofreliability, responsiveness, assurance, empathy, tangible was quitesatisfactory. The strategy used to increase student satisfaction majoring inS1 Management FEB UNRI is a service recovery strategy where thedepartment learns to deal with every problem and learn from failure, aswell as make continuous improvements and improvements. Keyword : Tangible, Reability, Responsivness, Assurance, Emphaty
The Influence of Health Awareness and Product Knowledge on Intention to Purchase Lemonilo Instant Noodle Products Mediated by Attitude in Pekanbaru City Deni, Normala; Wijayanto, Gatot; Nursanti, Aida
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1323

Abstract

This research aims to determine the influence of health awareness and product knowledge on intention to buy Lemonilo Instant Noodle products, which is mediated by attitudes in Pekanbaru City. The research was conducted on the people of Pekanbaru City who know and understand the Lemonilo Instant Noodle product by distributing questionnaires to 140 respondents as a sample. The sampling technique used in this research is non-probability sampling with Purposive Sampling technique. The data analysis technique uses the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) using Smart-PLS Software version 3.2.9. The research results show that health awareness and product knowledge have a significant effect on attitudes towards Lemonilo Instant Noodle products in Pekanbaru City. Health awareness, product knowledge and attitudes have a significant influence on interest in purchasing Lemonilo Instant Noodle products in Pekanbaru City. Health awareness and product knowledge have a significant effect on intention to buy Lemonilo Instant Noodle products, which is mediated by attitude in Pekanbaru City.
The Impact of Celebrity Endorsement, Product Quality, and Brand Image on Purchasing Decisions and Customer Satisfaction of MS Glow Products in Pekanbaru City: A Formal Analysis Noviani, Rima; Nursanti, Aida; Noviasari, Henni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.256

Abstract

This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and customer satisfaction for MS Glow products in Pekanbaru city. The population of this study are all consumers who have bought and used ms glow products. This study used 147 respondents with non-probability sampling technique with purposive sampling method. This research analysis method uses path analysis with data processing using SPSS (Statistical Program Society Science) version 23 for windows. The results of this study indicate that (1) Celebrity endorser has a positive and significant effect on purchasing decisions; (2) Product quality has a positive and significant effect on purchasing decisions; (3) Brand image has a positive and significant effect on purchasing decisions; (4) Purchasing decisions have a positive and significant effect on customer satisfaction; (5) Celebrity endorser has a positive and significant effect on customer satisfaction through purchasing decisions; (6) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions; (7) Brand image has a positive and significant effect on customer satisfaction through purchasing decisions.
The Effect of Shopping Lifestyle and Fashion Involvement on Purchase Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee Dewi, Ayu Sari; Nursanti, Aida; Marhadi, Marhadi; Tarigan, Mida Aprilina
International Journal of Economic, Business & Applications Vol. 8 No. 1 (2023): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.83

Abstract

This study aims to analyze the influence of shopping lifestyle and fashion involvement on purchasing decisions with impulse buying as an intervening variable on e-commerce shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at Shopee e-commerce.In this study, it consists of four variables, namely one bound variable, one intervening variable, and two free variables. These variables are: Impulse Buying (Y2), Purchasing Decision (Y1), Fashion Involvement (X2), Shopping Lifestyle (X1). This study was conducted using a sample of 132 people with questionnaire crossing. The data analysis tool used for hypothesis testing is path analysis with a Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) shopping lifestyle has a positive and significant effect on impulse buying; 2) fashion involvement has a positive and significant effect on impulse buying; 3) Impulse buying has a positive and significant effect on the whiteness of the purchase; 4) shopping lifestyle has a positive and significant effect on purchasing options; 5) fashion involvement has a positive and significant effect on purchasing decisions; 6) shopping lifestyle has a positive and significant effect on purchasing decisions ventilated by impulse buying; 7) Fashion involvement has a positive and significant effect on purchasing decisions that are ventilated by impulse buying.
The Influence Of Brand Love And Brand Trust On Repurchase Intention Through Consumer Satisfaction Of Indomie Products In Pekanbaru City Kennedy, Nurul Fadilla; Wijayanto, Gatot; Nursanti, Aida
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 2 (2024): InJEBA (June)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11617624

Abstract

This study was conducted to determine the effect of Brand Love and Brand Trust on Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. The population in this study are consumers who know and have bought Indomie products. In sampling using nonprobability sampling with purposive sampling technique so that a sample of 114 respondents was obtained. The data analysis method uses Structural Equation Modeling (SEM) with the SmartPLS version 4 program. The results showed that Brand Love and Brand Trust affect the Consumer Satisfaction of Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention in Indomie products in Pekanbaru City. Consumer Satisfaction affects Repurchase Intention in Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City.
Co-Authors ', Jushermi ', Samsir Abd. Gaffar ' Abd. Rasyid Syamsuri Adlian Ichsan Ahmat Hidayat Al Madan, Muhammad Alvionita, Agnes Andi Rikson Arini Novandalina Arwinence Pramadewi Asrilsyake, Sharnuke Azzahra, Citra Faizah Bangkit, Hendrawan Chairul Amsal Deni, Normala Dewi, Ayu Sari Dian Pratiwi Dinda, Ulfa Dinda Eko Saputra Fajar Arsandy Hutama Gatot Wijayanto Gea Wilvi Onalza Harpadeles, Ian Henni Noviasari Hidayat, Fakhri I Putu Indra Surya Irfansyah ' Jushermi Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Kennedy, Nurul Fadilla Lilis Sulistyowati Marhadi ' Marhadi Marhadi, Marhadi Mentari Rahmanita Mismay Debora Monika Dita Monina Selfi Karlina Muhamad Naufal Mustakim Muhammad Jamil Hazfa Noviani, Rima Prima Andreas Siregar Rahman, M Aldi Rangga Fajra Pradipta Rendy Yonelananda Putra Rovanita Rama Sitompul, Andri Hasudungan Sitorus, Kristina Permata Sari Sri Ayu Wulandari Sri Restuti Sri Wahyuni Wildah Surya Frans Susi Hendriani Syahputra, Dedi Tarigan, Mida Aprilina Tengku Firli Musfar Tengku Firly Musfar Yutiandry Rivai Zaharatul Miladiah Zulkarnain '