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All Journal ProBank: Jurnal Ekonomi dan Perbankan Journal of Economics, Business, & Accountancy Ventura The Asian Journal of Technology Management (AJTM) Jurnal Kajian Komunikasi Jurnal Penelitian Pendidikan JOIV : International Journal on Informatics Visualization Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Indonesia Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Riau Journal of Empowerment Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Menara Ilmu Jurnal Teknologi Dan Sistem Informasi Bisnis Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat Charity : Jurnal Pengabdian Masyarakat Management and Accounting Expose Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat
Retno Setyorini
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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ANALISA FAKTOR-FAKTOR ADOPSI CHATBOT LINE SMB TELKOM DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL YANG DIMODIFIKASI Singgih Darmawan; Retno Setyorini
ProBank Vol 5, No 2 (2020)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v5i2.729

Abstract

Virtual Assistant Serina SMB Telkom's is the latest technology-based customer service launched by Telkom'sSMB National Admission. The Virtual Assistant who is familiarly called the Serina chatbot can serve questionsas well as complaints of students, new students, and parents through the LINE messenger application. Thisresearch was conducted to determine consumer responses and to see the influence between variables regardingcompatibility, perceived usefulness, perceived ease of use, behavioral intention, and actual use of Serina chatbotusing the TAM approach. This research uses quantitative methods with descriptive and causal research types.The sampling technique uses a non probability sampling technique with a purposive sampling type with a samplesize of 100 respondents. Data analysis techniques using descriptive analysis and SEM-PLS using the outermodel and inner model. Based on the results of descriptive analysis, overall compatibility is in the goodcategory, perceived usefulness in the good enough category, perceived ease of use in the good category,behavioral intention in the good enough category, and actual use in the good enough category. The t-statisticand P-coefficient results show that: compatibility influences perceived usefulness and perceived ease of use,perceived ease of use affects perceived usefulness and behavioral intention, perceived usefulness influencesbehavioral intention and behavioral intention influences actual use.Keywords: Chatbot, Technology Acceptance Model (TAM), Compatibility, Partial Least Square (PLS)
Pembangunan Website dan Sarana Podcast UMKM Kampung Digital Sentra Kreasi Desa Pameungpeuk Arry Widodo; Retno Setyorini; Kristina Sisilia; Robbi Hendriyanto; Sri Widaningsih; Rixard George Dillak; Pramitha Aulia; Maulana Rezi Ramadhan; Muhamad Yusuf Ramadhan
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v2i1.4176

Abstract

Podcast content is increasingly being consumed by people in the world. As many as 32% of Indonesian internet users admit that they have listened to podcasts in the past week. Podcasts have become popular among young people in recent years, after platforms such as Spotify made it possible to explore digital content. Business and education topics are included in the top five podcast topic choices, as many as 67% of the 2,500 respondents in Indonesia are familiar with podcasts, and some of them are even loyal listeners. The UMKM Community in the Digital Sentra Kreasi Village is a place where Micro, Small and Medium Enterprises (MSMEs) in Pameungpeuk District and its surroundings gather. This community embraces business people with a variety of products produced. Seeing the potential of Podcasts as a place with quite a large number of listeners in Indonesia, to be used as education and marketing for MSMEs. The MSMEs Community of Kampung Digital Sentra Kreasi intends to build an MSMEs Podcast in collaboration with Telkom University's Ko+Lab and is planned to be held every month.
IMPLEMENTASI CONTENT MANAGEMENT SYSTEM DAN MEDIA PROFILE KOMUNITAS KAMPUNG DIGITAL SENTRA KREASI Kristina Sisilia; Rennyta Yusiana; Retno Setyorini; Anak Agung Gde Agung; Pramuko Aji; Arlin Moch. Trenggana; Robbi Hendriyanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17346

Abstract

Content Management System (CMS) merupakan platform bagi pengguna dapat membuat, mengedit, dan mengelola konten di situs web tanpa pengetahuan teknis dalam pengembangan web. Konten yang dapat dikelola seperti artikel, gambar, video, dan halaman web. Dalam dunia bisnis, CMS berperan sangat penting karena dapat membantu pengguna mengelola konten di situs web mereka dengan mudah, meningkatkan efisiensi operasional, serta menghemat waktu dan biaya. Hal ini sangat penting terutama untuk permasalahan UMKM yang seringkali kekurangan sumber daya untuk mengelola keberadaan mereka di dunia maya. Komunitas UMKM Kampung Digital Sentra Kreasi berfungsi sebagai platform bagi para pemilik usaha kecil dan menengah di Kecamatan Pameungpeuk dan sekitarnya untuk saling bertukar informasi serta bekerja sama untuk meningkatkan kualitas produk mereka. Komunitas ini bertujuan membantu anggotanya mengembangkan kemampuan teknologi dan meningkatkan keterampilan pemasaran digitalnya, agar dapat memberikan dampak positif pada ekonomi lokal. Dengan CMS, anggota komunitas dapat mengelola konten situs web mereka dengan efisien, membantu mereka memperkenalkan produk mereka pada khalayak yang lebih luas, dan meningkatkan visibilitas pasar mereka. Dengan dukungan dari komunitas, pengusaha UMKM dapat lebih baik menempatkan diri mereka untuk bersaing di pasar digital dan berkontribusi pada pertumbuhan ekonomi Indonesia.
The Proposed Research Framework of Organizational Agility Umbara, Taufan; Pangarso, Astadi; Setyorini, Retno
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3539

Abstract

Organizational agility is the ability of an organization to respond to organizational dynamics. This paper applies a systematic literature review (SLR) based on the PRISMA protocol and theory-context-characteristic-methodology (TCCM) analysis to find research gaps and construct a research framework concerning organizational agility. By reviewing previous research publications with the following criteria: quantitative research documents indexed by Scopus as journals; in the subject area of Business, Management, and Accounting; written across 2005‒2020 in English and downloadable in full text; and empirical studies using structural equation modeling in data processing presents several research gaps. A research framework proposal is compiled concerning these research gaps, comprising 14 propositions. The proposed research framework of organizational agility is expected to provide the basis for future empirical studies.
PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING: Case Study On OVO Digital Payment In Bandung City Panjaitan, Dertaida; Setyorini, Retno
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.043 KB) | DOI: 10.34010/jurisma.v10i1.2772

Abstract

This research was conducted to determine the effect of marketing strategies on customer loyalty through customer satisfaction on digital payment OVO in Bandung. Among them are complaints about OVO application errors, handling problems that are not responded quickly by the parties concerned, points that cannot be used by users and other problems that affect OVO users. The research method used is quantitative method with the type of research is causal descriptive, the measurement scale used is the Likert scale. Data analysis method used in this study is Structural Equation Modeling. Data processing is performed using SmartPLS. The results of the study indicate that the marketing strategy influences the customer loyalty through customer satisfaction as an intervening variable in OVO digital payment in the city of Bandung. This is due to the two structural variables that influence significantly on customer loyalty. Keywords: marketing strategy, customer satisfaction, customer loyalty
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CONTINUANCE INTENTION: Studi Kasus pada Pengguna Go-Food di Kota Bandung Banjarnahor, Yolanda May Emmanuella; Setyorini, Retno
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.4492

Abstract

This research was conducted to determine and analyze the factors that influence Continuance Intention of Go-Food users in Bandung. The purpose of this study was to determine how much influence Habit on Continuance Intention of Go-Food users in Bandung, to find out how much influence Perceived Usefulness has on Continuance Intention of Go-Food users in Bandung, to know how much influence Perceived Enjoyment has on Continuance Intention of Go-Food users in Bandung, knowing how much influence Perceived Ease of Use has on the Continuance Intention of Go-Food users in Bandung. The independent variables are Habit, Perceived Usefulness, Perceived Enjoyment and Perceived Ease of Use. While the dependent variable is Continuance Intention. This research uses quantitative methods with descriptive research type. The population in this study were Go-Food users in Bandung. The sample technique used nonprobability sampling method with purposive sampling, that is as many as 100 respondents. The data analysis technique used multiple linear regression analysis. The conclusion of this study is that Habit, Perceived Usefulness, Perceived Enjoyment have a positive and significant effect on Continuance Intention. Meanwhile, Perceived Ease of Use has no positive and significant effect on Continuance Intention
Analisis Fitur Kebutuhan Konsumen Dengan Metode Kano Untuk Perancangan Web Application D’Cetak Afwa, Intan Lailya; Sisilia, Kristina; Hidayat, Agus Maolana; Setyorini, Retno
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 2 (2024): April 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i2.1216

Abstract

This study discusses the prioritization of D'Cetak Web Application attributes using the Kano method. The Kano model is used to categorize service feature attributes based on customer satisfaction. This study uses a qualitative approach with the Kano method data analysis technique. The Kano method is a method used to categorize service attributes based on customer satisfaction. The steps in using the Kano method include identifying need attributes, developing Kano questionnaires, distributing questionnaires, and interpreting results. The subjects of this study are Telkom University students who meet the criteria specified by the researcher. Data collection techniques include the use of questionnaires and literature studies. The data validity technique used in this study is the adequacy of references. The results of the study show that there are 10 attributes that fall into the attractive category and 8 attributes that fall into the one dimensional or performance category.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Kepribadian terhadap Perilaku Manajemen Keuangan pada Pelaku UMKM Kabupaten Bandung Yusufina, Jauhar Rafiqa; Sisilia, Kristina; Setyorini, Retno
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1696

Abstract

UMKM adalah salah satu pilar ekonomi di Indonesia, tetapi dalam pengelolaan bisnisnya mengalami beberapa kesulitan dan permasalahan terkait pengaturan keuangan mereka, pada aspek ini, para pelaku UMKM Kabupaten Bandung. Perilaku manajemen keuangan adalah hal yang harus diketahui dan dikuasai oleh para pelaku UMKM ini dengan memperhatikan beberapa variabel yang mempengaruhinya yaitu pengetahuan keuangan, sikap keuangan, dan kepribadian. Hal inilah yang menjadi topik dalam riset ini. Metode kuantitatif dengan jenis penelitian kausal asosiatif dengan metode simple random sampling digunakan dalam menarik sampel pada penelitian ini. Dengan perhitungan rumus slovin diketahui jumlah sampel yang dibutuhkan sebanyak 100 responden para pelaku UMKM di Kabupaten Bandung dengan melalui Analisis.Regresi.Linier. Berganda, kemudian dilakukan pengujian hipotesis secara simultan (Uji F) dan uji hipotesis secara parsial (Uji t). Dilihat penilaian dari uji hipotesis menunjukkan variabel pengetahuan keuangan, sikap keuangan dan kepribadian berkontribusi hingga 63,4% terhadap perilaku manajemen keuangan. Temuan dalam riset ini dapat digunakan sebagai input bagi organisasi yang ingin berkontribusi membantu para pelaku UMKM dari sisi Pengaturan keuangan yang dibutuhkan mereka dalam mempertahankan dan mengembangkan bisnisnya.Kata Kunci: Pengetahuan Keuangan, Sikap Keuangan, Kepribadian, Perilaku Manajemen Keuangan, Pelaku UMKM
Implementasi Lean Canvas Pada Startup D’cetak Issanjaya, Muhammad Adnan Rizki; Setyorini, Retno
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk lebih mengetahui mengenai ditetapkannya lean canvas didalam operasional D’Printstartup. Metode penelitian menggunakan kualitatif melalalui pendekatan deskriptif. Selanjutnya focus penelitian iniyaitu mengenai implementasi lean canvas D’Cetak startup. Kemudian lokasi penelitian ini di sekitar UniversitasTelkom Jalan Telekomunikasi No. 1 Terusah buahbatu, Bojong Soang. Bandung. Adapun penelitian ini membuktikanbahwa penerapan lean canvas dapat memerikan nilai manfaat khususnya dalam hal adaptasi terhadap adanyaperubahan pasar serta semakin kompetitifnya kebutuhn Kata kunci-lean canvas, startup, implementasi
IMPLEMENTASI LAYANAN E-EVENT UNTUK LAYANAN PELATIHAN KHB Maolana, Agus; Setyorini, Retno; Wijayangka, Candra; Ramadhan4, M Yusuf
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47578

Abstract

Keberadaan Komunitas Halal Indonesia (KHB) sangat penting dalam mendukung Kementerian Koperasi dan Usaha Kecil Menengah (UMKM) dalam sertifikasi halal dan pengembangan bisnis. Namun, administrasi pelatihan manual masih menimbulkan tantangan, ketidakefisienan, dan kurangnya keterlibatan bagi staf pelatihan. Untuk mengatasi hal ini, program pengabdian pada masyrakat ini mengusulkan penerapan layanan berbasis teknologi E-Event untuk meningkatkan efisiensi dalam manajemen pelatihan, pelatihan staf, dan distribusi digital. Program ini akan melibatkan pengembangan platform berbasis web yang memungkinkan pelatihan yang lebih sistematis, terintegrasi dengan manajemen E-event yang lebih baik, dan memungkinkan pelatihan bagi staf untuk menggunakan platform tersebut secara efektif. Teknologi ini memungkinkan KHB untuk menyediakan layanan yang lebih fleksibel, inklusif, dan memenuhi kebutuhan UMKM. Program ini juga mendukung digitalisasi UMKM, meningkatkan literasi digital dan kepuasan konsumen terhadap produk bersertifikat halal. Menerapkan teknologi ini bisa menjadi solusi berharga untuk meningkatkan efisiensi pelatihan dan aksesibilitas bagi komunitas halal di Indonesia.
Co-Authors Adrieta Kirana Putri Are Afwa, Intan Lailya Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Anak Agung Gde Agung Arif Kuswanto Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Bachruddin Saleh Luturlean Banjarnahor, Yolanda May Emmanuella Candra Wijayangka Chesanti, Puspa Chairunnisa Clarisa Salsabila Devie Ryana Suchendra Dewi K. Soedarsono Dewi Kurniasih Soedarsono Fauzan Aziz Fhadilah, Ilham Fikri Haikal Gina Karlina Heru Nugroho Heru Nugroho Ichwanul Muslim Karo Karo Issanjaya, Muhammad Adnan Rizki Karlina, Gina Kristina Sisilia Lala Huwaida Mahirah Lina Karlina Maolana, Agus Maulana Rezi Ramadhan Maulana Rezi Ramadhana Michkael Feb Muhamad Yusuf Ramadhan Nadya Novandriani Karina Moeliono Nugraha Nugraha Nugraha, Rizky Prima Nuslih Jamiat Panjaitan, Dertaida Patrick Adolf Telnoni Pramitha Aulia Pramuko Aji Priyantoro, Alexius Ramadhan4, M Yusuf Randy Oktavianry Rey Rennyta Yusiana Rini Handayani Rixard George Dillak Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Singgih Darmawan Sri Widaningsih Sri Widaningsih, Sri Syifa Nurul Fadillah Taufan Umbara Wardani Muhamad Wardhani Muhamad Yahya Peranginangin Yulia Nur Hasanah Yusufina, Jauhar Rafiqa