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All Journal Bumi Lestari PHARMACON Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) International Journal of Social Science and Business Jurnal Kepariwisataan dan Hospitalitas Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Business on Hospitality and Tourism Journal of Commerce Management and Tourism Studies Asian Journal of Management, Entrepreneurship and Social Science Global Review of Tourism and Social Sciences
Ni Putu Ratna Sari
Fakultas Pariwisata Universitas Udayana, Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Pengaruh Media Sosial terhadap Minat Berkunjung Kembali Wisatawan Lokal di Masa Pandemi ke Daya Tarik Wisata Khusus Kintamani Bali Ni Putu Ratna Sari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i01.p02

Abstract

Bali undoubtedly faces the most severe impacts from the COVID-19pandemic. As the new normal era comes, the Balinese starts visiting sometourist destinations. Social media postings about tourists’ visit enjoyingKintamani’s panorama have attracted other tourists to travel on the weekendor on the vacation. This research objective were to find out the role of socialmedia in promoting tourist attractions in Kintamani, Bangli regency, Bali;and to investigate impacts of social media to revisit Kintamani. This researchutilized quantitative approach of multiple regression analyses. Result of thisresearch showed that the social media were found to be effective in triggeringinterest of visitation during COVID-19 pandemic. In addition, easiness, trust,and information quality variables simultanously cause positive impacts andsignificantly (53.9%) impacts on interest to revisit Kintamani. This researchcontributed to the businessmen in utilizing social media to promote and selltheir tourism products during the pandemic era.
Co-Authors AA Gde Raka Dalem Abdul Jabar Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Ahmad Hamdani Anak Agung Gde Raka Dalem Anak Agung Gde Raka Dalem Anak Agung Gde Raka Dalem, Anak Agung Gde Raka Anak Agung Putri Sri Anak Agung Putri Sri Dheanita Sekarini Octanisa Erliana, Jro Kadek Ermania Soraya Fanny Maharani Suarka FANNY MAHARANI SUARKA, FANNY MAHARANI Gede Tisna Wahyu Pebriyana Gusti Ayu Komang Aryati Hadi, Satria Perwira I Gede Jesika Labindao I Gusti Ngurah Widyatmaja I Ketut Andry Pramana I Komang Widi Adnyana I Nengah Sukradana I Nyoman Darma Putra I Nyoman Jamin Ariana I Nyoman Sudiarta I Wayan Suardana I Wayan Sukma Winarya Prabawa Irma Rahyuda kwuta, Maria Diana R. Siri Lebang, Julianri S. Leetyanzi, Myra Made Antara Malau, Roberto Muriawan Putra, Agus Ni Ketut Arismayanti, Ni Ketut Ni Made Ariani Ni Made Juliastuti ni made pande purwaningsih Peter Valdez Alan Ulimpa Pratama, I Putu Andre Adi Putra Pratiwi, Ni Made Citra Priti Nariya kesami Putu Ratih Pertiwi Putu Winda Putri Anggraeni Riezcha Shofiana Rosvita Flaviana Osin Rr. Paulina Cristi Herlikano Sanjaya, Putu Putra Silvia Sevtiani Sukmaningsih, Ni Putu Sunatha Putra, Agus Tessa Marta Andari Tjokorda Raka Febrian Tanaya Widdhi Bodhi