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All Journal E-JURNAL LINGUISTIK Buletin Udayana Mengabdi Linguistika JURNAL DESTINASI PARIWISATA Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kepariwisataan dan Hospitalitas Udayana Journal of Social Sciences and Humanities (UJoSSH) Journal of Applied Sciences in Travel and Hospitality Jurnal Ilmiah Hospitality Management Al-Zayn: Jurnal Ilmu Sosial & Hukum
Ni Made Ariani
Universitas Udayana
Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JURNAL DESTINASI PARIWISATA

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Motivasi Wisatawan Millenial Memilih Kuliner Lokal Sebagai Daya Tarik Wisata Di Ubud Kabupaten Gianyar Bali Ariani, Ni Made; Setiawan, Ida Bagus Dwi
JURNAL DESTINASI PARIWISATA Vol 11 No 1 (2023): VOL 11, NO 1 (2023): (JANUARY - JUNE)
Publisher : Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2023.v11.i01.p23

Abstract

Ubud as the center of tourism activities in Gianyar district, you can easily find various types of tourist attractions and tourism supporting facilities. one of them is a restaurant. Ubud was named one of the best cities in Asia by Conde Nast Traveler in 2013, at that time Ubud achieved the highest score based on indicators of atmosphere, art and culture, lodging, restaurants, sites, people's friendliness, and shopping facilities. One of the components that support Ubud in winning the award is the restaurant criteria. Based on the study above, the authors are interested in studying the motivation and determinants of millennial tourist motivation for local culinary tours in Ubud. Data collection used a questionnaire with a scale of 5. The number of samples was determined by quota sampling with predetermined respondents being searched accidently. Data analysis technique using confirmatory factor analysis. Based on the results of the study it was concluded that the motivation of millennial tourists in choosing local culinary as an attraction in Ubud is mostly driven by emotional motivation where purchases made by consumers are based on feelings and pleasures that can be captured by the five senses, and if this is done it will increase status their social. This is reflected in the answers of respondents who feel proud when they enjoy the culinary dishes offered in Ubud and feel happy with these culinary dishes. The motivating factors that determine millennial in choosing local culinary as a tourist attraction in Ubud, Gianyar Regency are factor 1 is the convenience and practicality factor, factor 2 is service, factor 3 is product and factor 4 is location and price. The four factors that determine millennial motivation in choosing local culinary offerings in Ubud, Gianyar Regency, have an influence of 65.64%. Keywords: Local Culinary, Motivation, Restaurants, Culinary Tourism, Millennial Travelers
Co-Authors Adryan Evaldo Anwar Agam, Dicky Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Al Picha, Aulia Shyaqilla Alberto Chandra Sanusi Anak Agung Ayu Rai Wahyuni Anak Agung Manik Pratiwi Andika, I Kadek Anggriana, Siti Aryanti, Ni Nyoman Sri Astina, IB Ketut Bagas Alldiyansyah Putra chikita mayumi midhy Dani Saputri Darmajaya Sugisna Desi Ratnasari Dewa Made Orbit Gunawan Dheanita Sekarini Octanisa Dimas Arief Rachman Dwi Mediana Eki Sanjaya Ginting Eko Putro Hadi Prasetyo Fanny Maharani Suarka FANNY MAHARANI SUARKA, FANNY MAHARANI Fransiska Dewi, Ni Putu Hadi, Satria Perwira I Gede Gian Saputra, I Gede I Gusti Ngurah Hiyana Putra I Kadek Mas Adi Gunawan I Made Megananda Pranadika I Made Yasa yasa I Nyoman Jamin Ariana I Nyoman Tri Sutaguna I Putu Gede Suwitha I Putu Suyasa Putra I Wayan Suardana Ida Ayu Eka Trisna Putri Ida Ayu Made Puspani Ida Bagus Putra Yadnya Irma Rahyuda Jamin Ariana, I Nyoman Jenni Yuliana Gultom Kadek Suara Adi Kamil Ibrahim Khairil Anwar Mahendra Putra, I Ketut Susila Muriawan Putra, Agus Ni Ketut Arismayanti, Ni Ketut Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Putu Eka Arista Ramayanti Ni Putu Ratna Sari Peter Valdez Alan Ulimpa petrus sunardi sunardi Piartrini, Saroyeni PRATAMA, I NYOMAN RUDY ARNATHA Putu Diah Kesumadewi Putu Ratih Pertiwi Putu Sucita Yanthy Putu Yurika Selly Novia Radityatama, Marion Sarah Meitriana Dewi Saragih Saroyeni Piartini Setiawan, Ida Bagus Dwi Suka Pratama, I Gede Yoga Sutaguna, I Nyoman Tri Vinsensius Efoyus Ndarung Wiefa Aklima Putri Yofana Virgianne Yorlanita Agustina Sojo