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Journal : Linguistika

en Ni Made Ariani
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 28 No 2 (2021) : September
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.629 KB) | DOI: 10.24843/ling.2021.v28.i02.p05

Abstract

This study aims to analyze the message in an advertisement by applying the theory of semiotics. The data source in this study is one of the advertisements from L'Oreal’s campaign, entitled “This is an Ad for Men Campaign.” The theory utilized as a reference in the analysis process is the semiotic theory proposed by Chandler (2017) by paying attention to the two forms of signs contained in the advertisement, namely verbal sign and visual sign. The data collection method in this study is a combination of the observation method with the note taking technique. While the qualitative method is applied in the process of analyzing the data proposed by Creswell (2009). In presenting the results of the analysis, this study combines formal method in the form of using tables and photo as well as informal methods in the form of descriptions. The conclusion of this study is that this advertisement does not only promote their products for commercial purposes only, but this advertisement is also able to raise social issues experienced by women both in their personal lives and in their professional careers. This advertisement combines the power of verbal sign and visual sign in conveying their message to a wide range of audiences. Three verbal signs and three visual signs are combined to obtain the audiences’ attention in understanding the message of this advertisement.
Co-Authors Adryan Evaldo Anwar Agam, Dicky Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Al Picha, Aulia Shyaqilla Alberto Chandra Sanusi Anak Agung Ayu Rai Wahyuni Anak Agung Manik Pratiwi Andika, I Kadek Anggriana, Siti Aryanti, Ni Nyoman Sri Astina, IB Ketut Bagas Alldiyansyah Putra chikita mayumi midhy Dani Saputri Darmajaya Sugisna Desi Ratnasari Dewa Made Orbit Gunawan Dheanita Sekarini Octanisa Dimas Arief Rachman Dwi Mediana Eki Sanjaya Ginting Eko Putro Hadi Prasetyo Fanny Maharani Suarka FANNY MAHARANI SUARKA, FANNY MAHARANI Fransiska Dewi, Ni Putu Hadi, Satria Perwira I Gede Gian Saputra, I Gede I Gusti Ngurah Hiyana Putra I Kadek Mas Adi Gunawan I Made Megananda Pranadika I Made Yasa yasa I Nyoman Jamin Ariana I Nyoman Tri Sutaguna I Putu Gede Suwitha I Putu Suyasa Putra I Wayan Suardana I Wayan Suardana Ida Ayu Eka Trisna Putri Ida Ayu Made Puspani Ida Bagus Putra Yadnya Irma Rahyuda Jamin Ariana, I Nyoman Jenni Yuliana Gultom Kadek Suara Adi Kamil Ibrahim Khairil Anwar Mahendra Putra, I Ketut Susila Muriawan Putra, Agus Ni Ketut Arismayanti, Ni Ketut Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Putu Eka Arista Ramayanti Ni Putu Ratna Sari Peter Valdez Alan Ulimpa petrus sunardi sunardi Piartrini, Saroyeni PRATAMA, I NYOMAN RUDY ARNATHA Putu Diah Kesumadewi Putu Ratih Pertiwi Putu Sucita Yanthy Putu Yurika Selly Novia Radityatama, Marion Sarah Meitriana Dewi Saragih Saroyeni Piartini Setiawan, Ida Bagus Dwi Suka Pratama, I Gede Yoga Sutaguna, I Nyoman Tri Vinsensius Efoyus Ndarung Wiefa Aklima Putri Yofana Virgianne Yorlanita Agustina Sojo