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All Journal Suluh Pembangunan: Journal of Extension and Development Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Ekonomi Islam Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Riau Journal of Empowerment JURNAL AGRICA Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Agribisnis Jurnal Agristan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Asian Journal of Community Services (AJCS) MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif Journal of Community Empowerment Jurnal Pengabdian Siliwangi International Journal of Economics, Business and Innovation Research Jurnal Agroindustri Halal
Faqihuddin Faqihuddin
Program Studi Agribisnis Fakultas Pertanian Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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GENERATION Z HALAL GREEN CONSUMPTION ON DIGITAL PLATFORMS: INTEGRATING THEORY OF PLANNED BEHAVIOR AND TECHNOLOGY ACCEPTANCE MODEL Faqihuddin; Muhammad Dzulfaqori Jatnika; Cici Aulia Permata Bunda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

This study aims to examine the factors influencing Generation Z’s intention toward digital halal green consumption in West Java by integrating the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). A quantitative survey was conducted involving 383 Muslim Generation Z respondents in West Java who had purchased halal and environmentally friendly products through digital platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that knowledge of halal and concern for halal significantly influence attitude. Perceived ease of use significantly affects perceived usefulness and attitude, while perceived usefulness influences attitude. Furthermore, subjective norm and perceived behavioral control not significantly affect behavioral intention. Knowledge of halal also has a significant positive effect on behavioral intention. These findings indicate that the integration of TPB, TAM, and halal-related factors provides a framework for explaining Generation Z’s digital halal green consumption intention.
Co-Authors Abdul Mutolib Abiyuna, Thaufan Andani, Listia Asri Siti Fatimah Benatar, Gilang Vaza Cici Aulia Permata Bunda Cici Aulia Permata Bunda, Cici Aulia Permata Dedi Djuliansah, Dedi Dedi Sufyadi Dira Asri Pramita Enok Sumarsih Feni Mustika Sari Helbawanti, Octaviana Hendar Nuryaman Ivan Chofyan Januar Arifin Ruslan Januar Arifin Ruslan Jatnika, Muhammad Dzulfaqori Juhaeni, Ade Hilman Muhammad Agil Nur Ilman Permata Bunda, Cici Aulia Rina Nuryati Rina Nuryati Rina Nuryati, Rina Rudi Priyadi Rudi Priyadi Ruslan, Januar Arifin Soedarto, Teguh Sumarsih, Enok Supratman Supratman Supratman Supratman, Supratman Suyudi Suyudi, Suyudi Zulfikar Noormansyah Zulfikar Noormansyah