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THE EFFECT OF INCOME, FINANCIAL LITERACY, AND SELF-CONTROL ON CONSUMPTIVE BEHAVIOR IN K-POP FANS IN KARAWANG Lisa Ara Ghea Sagala; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine and analyze the influence of income variables, financial literacy, and self-control on consumptive behavior in K-Pop Karawang fans, as well as find out the most influential factors on consumptive behavior. The study used a descriptive verifiable method with a quantitative approach, with sampling techniques, namely purposive sampling and using the Lemeshow formula. This research was conducted by survey method using a Likert scale questionnaire distributed to 100 respondents of K-Pop fans in Karawang. Data analysis techniques use path analysis with partial and simultaneous hypothesis tests. The results showed that self-control had a positive and significant effect on partial consumptive behavior, while income and financial literacy did not have a positive and significant effect on partial consumptive behavior. Simultaneously, the variables of income, financial literacy, and self-control have a positive and significant influence on consumptive behavior.
EFFECT OF EASE OF USE AND BENEFITS E-WALLET FOR TRANSACTION IN MSMES EAST TELUKJAMBE DISTRICT KARAWANG Susanti Nurmalasari; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine and analyze the influence of Ease of Use and Benefits variables on E-wallet Transaction Interest in MSMEs, East Telukjambe District, Karawang Regency. This study used a descriptive method with a quantitative approach. The sampling technique used is Purposive sampling and uses the slovin formula so that 100 respondents are obtained. The data analysis technique used is to use path analysis with partial and simultaneous hypothesis testing. The result of this study is that there is a strong and positive correlation between the variables of ease of use and benefits. Partially, ease of use has a positive and significant influence on transaction interest, and benefit variables have a positive and significant influence on transaction interest. And simultaneously the variables of ease of use and benefits have a positive and significant effect on transaction interest.
Pengaruh Digital Payment Terhadap Prilaku Konsumtif Masyarakat Kintan Rahayu; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to investigate the effect of digital payments on people's consumptive behavior. In the growing digital era, digital payments have become one of the main ways to make transactions online. This phenomenon produces a significant impact on people's consumptive behavior. The research method used is a survey through questionnaires distributed to respondents who are digital payment users. The research sample consisted of residential residents, college students, and students in Karawang, with a sufficient number of respondents for accurate analysis. The data obtained were analyzed using descriptive statistical methods and regression analysis. The results of the study show that the effect of digital payments is quite influential on people's consumptive behavior by 68.6% and the remaining 47.1% is influenced by other variables not included in the study. This research found that the more often individuals use digital payments, the more vulnerable they are to excessive consumptive behavior. Factors such as convenience, speed and convenience in using digital payments also contribute to the intensity of use and increased consumer behavior.
Pengaruh Promosi Media Sosial Terhadap Penjualan di Bukalapak Fahmi Zain; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Along with economic growth and technological developments, the business world is also experiencing rapid development with the emergence of various companies that are trying to create products and services to meet the needs and desires of consumers. The widespread use of social media, for example: Facebook, Twitter and other social media communication forums, inevitably forces companies to improve their communication models. This social media device is a common thing that is always in touch with our activities, especially for internet users. Promotion is one element of the marketing mix (marketing mix), in addition to determining the selling price, product and distribution. This study aims to determine the effect of promotion through social media, and the attractiveness of the sale of Bukalapak. The population in this study are all people who use Bukalapak. The sample size is 100 respondents, the sampling technique is to distribute questionnaires to people who use Bukalapak. The type of data used comes from primary data and secondary data. Data collection was carried out using a questionnaire, the results of this study also show several indicators that Bukalapak must improve again, the analysis results also show some results that can be developed in terms of promotion at Bukalapak, such as service, attractiveness of promotions provided, information provided displayed, and the convenience of shopping at Bukalapak.
Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen Terhadap Minat Beli Ulang Pada Toko Grosir Zahra Purwasari Kabupaten Karawang Mohammad Ferda Aji Perdana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Progress in the economic field so far has brought many rapid developments in the business sector. In line with that, many wholesale organizations have sprung up, ranging from the real to the virtual (virtual) world. There are several types of Wholesale organizations namely: Wholesalers, self-service, specialty stores, department stores, supermarkets, convenience stores, and discount, self-selected, limited service and full service retailers. The increasing number of shopping places in big cities as well as in small towns creates a lot of competition. The managers of shopping places in Purwasari, Karawang Regency, one of which is the Zahra Wholesale Store, also want to get a high market share. The way to win the competition is to provide customer satisfaction, starting with providing shopping facilities such as comfortable shopping places, spacious parking lots, spacious shopping areas, besides seating. The purpose of the study was to examine service quality, consumer satisfaction and repurchase interest at the Zahra Wholesale Store, as well as to examine the effect of service quality and consumer satisfaction on the interest in repurchasing products from the Zahra Wholesale Store. This research was conducted using quantitative methods with descriptive and verification approaches. Where data collection is done by using questionnaires and literature study.
Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop Karina Ristiyana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop. 
Keputusan Pembelian Produk di Shopee Terhadap Mahasiswa Manajemen Angkatan 2020 Universitas Buana Perjuangan Karawang Dini Oktaviani; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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The research objective is to find out how people can easily use the Shopee application to make a purchase decision. The method used in this study was to send a questionnaire to students at the University of Buana Perjuangan Karawang Management 2020 with 100 respondents who had shopped on the Shopee platform. The results of the study show that there is an increase in online shopping by male consumers at Buana Perjuangan University, Karawang Management 2020 and from an age group. With a comparison of prices and product quality between online shop platforms, it can affect purchasing decisions by consumers. This is influenced by the many online shops that sell goods by live streaming which can attract the attention of consumers where it can be a product purchase decision. With so many consumers making product purchase decisions at Shopee due to the very easy use of the Shopee platform, making transactions easily, and the many options for payment such as COD, as well as through partners/agents and others, this makes the Shopee platform an advantage.
Pengaruh Belanja Daerah Dan Kompetisi Politik Terhadap Pengungkapan Internet Financial Reporting (IFR) Pada Kabupaten/Kota Di Jawa Barat Santi Nurhunah; Dedi Mulyadi; Yanti Yanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7211

Abstract

This study aims to determine the effect of regional spending and political competition on Internet Financial Reporting Disclosures. There are 2 hypotheses tested namely (1) There is an influence between regional spending on disclosure of Internet Financial Reporting (2) There is an influence between political competition on disclosure of Internet Financial Reporting. The sample used in this study amounted to 135 districts/cities in West Java in 2017-2021. The sampling technique uses saturated sampling. Data processing in this study utilizes PLS-SEM on SmartPLS 4.0 software. The results of this study are (1) Regional spending effect on disclosure of Internet Financial Reporting in districts/cities in West Java Province (2) Political Competition effect on disclosure of Internet Financial Reporting in districts/cities in West Java Province Both hypotheses in this study are proven and accepted. Keywords: Regional Expenditure, Political Competition and Disclosure of Internet Financial Reporting
Pengaruh Fintech Payment, Lifestyle Pattern Dan Financial Knowledge Terhadap Financial Behavior Pada Ibu Rumah Tangga Di perumahan Citra Kebun Mas Rosya Luckyta Aji Kusuma; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2939

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel fintech payment, pola gaya hidup, dan pengetahuan keuangan terhadap perilaku keuangan ibu rumah tangga di perumahan Citra Kebun Mas, serta untuk mengetahui faktor yang paling berpengaruh terhadap perilaku keuangan. Penelitian ini menggunakan metode deskriptif verifikatif dengan pendekatan kuantitatif, dengan teknik pengambilan sampel yaitu purposive sampling dan menggunakan rumus slovin. Penelitian ini dilakukan dengan menggunakan metode survei dengan menggunakan kuesioner skala likert yang disebarkan kepada 100 responden ibu rumah tangga di perumahan Citra Kebun Mas. Teknik analisis data menggunakan analisis jalur (path analysis) dengan pengujian hipotesis secara parsial dan simultan. Hasil penelitian menunjukkan bahwa fintech payment dengan pola gaya hidup menunjukkan korelasi yang positif, kemudian fintech payment dengan pengetahuan keuangan juga menunjukkan korelasi yang positif, dan pola gaya hidup dengan pengetahuan keuangan menunjukkan korelasi yang negatif. Kemudian hasil deskriptif variabel fintech payment menyatakan memiliki kategori baik, variabel pola gaya hidup menyatakan memiliki kategori baik, deskriptif variabel pengetahuan keuangan menyatakan memiliki kategori baik, dan variabel perilaku keuangan juga menyatakan memiliki kategori baik. fintech payment berpengaruh positif dan signifikan secara parsial terhadap perilaku keuangan. Kemudian pada pola gaya hidup secara parsial juga menunjukkan hasil yang positif dan signifikan terhadap perilaku keuangan dan pengetahuan keuangan berpengaruh positif dan signifikan secara parsial terhadap perilaku keuangan. secara simultan bahwa antara Fintech Payment, Pola Gaya Hidup, Pengetahuan Keuangan berpengaruh signifikan terhadap perilaku keuangan.
Analisis Pendapatan UMKM Bulan Ramadhan Pada Kecamatan Telukjambe Timur Karawang Tahun 2023 Putri Widyani; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3122

Abstract

Analisis pendapatan UMKM saat bulan ramadhan Kecamatan Telukjambe Timur Karawang Tahun 2023 dilakukan sebagaimana membantu pelaku UMKM untuk mengetahui hasil pendapatannya sehingga dijadikan acuan dalam keberlangsungan UMKM. Bulan ramadhan memberikan pengaruh terhadap pendapatan UMKM saat bulan puasa dikarenakan orang-orang mencari konsumsi menjelang waktu buka puasa. Pendapatan yang dihasilkan oleh para pelaku UMKM diperoleh melalui kegiatan yang dilakukan terutama pada saat bulan ramadhan tahun 2023 di Kecamatan Telukjambe Timur Kota Karawang. Metode yang digunakan pada penelitian ini adalah metode deskriptif kualitatif yang di mana melakukan survey dengan turun ke lapang untuk mengumpulkan data pelaku UMKM sebanyak 20. Hasil penelitian ini memberikan wawasan berharga terhadap aspek sosial dan ekonomi yang terpengaruh oleh momen tersebut, dan mengetahui tentang perubahan pola pendapatan selama sebelum ramadhan, serta setelah ramadhan.