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All Journal Journal of Economic, Bussines and Accounting (COSTING) Buana Ilmu Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Ekonomi International Journal of Science and Society (IJSOC) Bandung Conference Series: Economics Studies Jurnal Pijar : Studi Manajemen dan Bisnis Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service West Science Business and Management West Science Journal Economic and Entrepreneurship Nanggroe: Journal of Scholarly Service JEBD Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dedi Mulyadi
Fakultas Ekonomi Dan Bisnis Universitas Buana Perjuangan Karawang
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Pengaruh Digital Payment Terhadap Prilaku Konsumtif Masyarakat Kintan Rahayu; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to investigate the effect of digital payments on people's consumptive behavior. In the growing digital era, digital payments have become one of the main ways to make transactions online. This phenomenon produces a significant impact on people's consumptive behavior. The research method used is a survey through questionnaires distributed to respondents who are digital payment users. The research sample consisted of residential residents, college students, and students in Karawang, with a sufficient number of respondents for accurate analysis. The data obtained were analyzed using descriptive statistical methods and regression analysis. The results of the study show that the effect of digital payments is quite influential on people's consumptive behavior by 68.6% and the remaining 47.1% is influenced by other variables not included in the study. This research found that the more often individuals use digital payments, the more vulnerable they are to excessive consumptive behavior. Factors such as convenience, speed and convenience in using digital payments also contribute to the intensity of use and increased consumer behavior.
Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Plat Form Shopee Regita Kusuma Dewi; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze the factors that influence consumer buying interest on the Shopee platform. Into day's digital era,e-commerceplat forms like Shopee have be come one of the mainplaces for consumers to make purchases online. Therefore, a deep understanding of the factors thatinfluence consumer buying interest on this platform is essential for business success and an effective marketing strategy. This studyu sesa survey research method using aquestion naireasadata collection instrument. There search sample consistsof consumer swhoactive lyuse the Shopee plat form. The collected data were analyzed using regression analysis to identify the factors tha tinfluence consumer buy inginterest. The results of the study show that there are several factors that have a significant effect onconsumer buying interest on the Shopee platform. These factors include consumer confidence in theplatform, product quality, ease of use, and competitive price offerings. Consumer trust in the Shopeeplatform is the most important factor influencing their buying interest. Based on the results anddiscussion, it can be concluded that the factors that influence consumer buying interest on the Shopeeplatform include trust, product quality, ease of use, and competitive price offers. The implication ofthis research is the importance of building consumer trust through transaction security, providing quality products, ensuring an intuitive user interface, and offering competitive prices to increase consumer buying intereston the Shopee plat form. 
Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop Karina Ristiyana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop. 
Keputusan Pembelian Produk di Shopee Terhadap Mahasiswa Manajemen Angkatan 2020 Universitas Buana Perjuangan Karawang Dini Oktaviani; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

The research objective is to find out how people can easily use the Shopee application to make a purchase decision. The method used in this study was to send a questionnaire to students at the University of Buana Perjuangan Karawang Management 2020 with 100 respondents who had shopped on the Shopee platform. The results of the study show that there is an increase in online shopping by male consumers at Buana Perjuangan University, Karawang Management 2020 and from an age group. With a comparison of prices and product quality between online shop platforms, it can affect purchasing decisions by consumers. This is influenced by the many online shops that sell goods by live streaming which can attract the attention of consumers where it can be a product purchase decision. With so many consumers making product purchase decisions at Shopee due to the very easy use of the Shopee platform, making transactions easily, and the many options for payment such as COD, as well as through partners/agents and others, this makes the Shopee platform an advantage.
Pengaruh Digital Payment Terhadap Prilaku Konsumtif Masyarakat Kintan Rahayu; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the effect of digital payments on people's consumptive behavior. In the growing digital era, digital payments have become one of the main ways to make transactions online. This phenomenon produces a significant impact on people's consumptive behavior. The research method used is a survey through questionnaires distributed to respondents who are digital payment users. The research sample consisted of residential residents, college students, and students in Karawang, with a sufficient number of respondents for accurate analysis. The data obtained were analyzed using descriptive statistical methods and regression analysis. The results of the study show that the effect of digital payments is quite influential on people's consumptive behavior by 68.6% and the remaining 47.1% is influenced by other variables not included in the study. This research found that the more often individuals use digital payments, the more vulnerable they are to excessive consumptive behavior. Factors such as convenience, speed and convenience in using digital payments also contribute to the intensity of use and increased consumer behavior.
Pengaruh Promosi Media Sosial Terhadap Penjualan di Bukalapak Fahmi Zain; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Along with economic growth and technological developments, the business world is also experiencing rapid development with the emergence of various companies that are trying to create products and services to meet the needs and desires of consumers. The widespread use of social media, for example: Facebook, Twitter and other social media communication forums, inevitably forces companies to improve their communication models. This social media device is a common thing that is always in touch with our activities, especially for internet users. Promotion is one element of the marketing mix (marketing mix), in addition to determining the selling price, product and distribution. This study aims to determine the effect of promotion through social media, and the attractiveness of the sale of Bukalapak. The population in this study are all people who use Bukalapak. The sample size is 100 respondents, the sampling technique is to distribute questionnaires to people who use Bukalapak. The type of data used comes from primary data and secondary data. Data collection was carried out using a questionnaire, the results of this study also show several indicators that Bukalapak must improve again, the analysis results also show some results that can be developed in terms of promotion at Bukalapak, such as service, attractiveness of promotions provided, information provided displayed, and the convenience of shopping at Bukalapak.
Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen Terhadap Minat Beli Ulang Pada Toko Grosir Zahra Purwasari Kabupaten Karawang Mohammad Ferda Aji Perdana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Progress in the economic field so far has brought many rapid developments in the business sector. In line with that, many wholesale organizations have sprung up, ranging from the real to the virtual (virtual) world. There are several types of Wholesale organizations namely: Wholesalers, self-service, specialty stores, department stores, supermarkets, convenience stores, and discount, self-selected, limited service and full service retailers. The increasing number of shopping places in big cities as well as in small towns creates a lot of competition. The managers of shopping places in Purwasari, Karawang Regency, one of which is the Zahra Wholesale Store, also want to get a high market share. The way to win the competition is to provide customer satisfaction, starting with providing shopping facilities such as comfortable shopping places, spacious parking lots, spacious shopping areas, besides seating. The purpose of the study was to examine service quality, consumer satisfaction and repurchase interest at the Zahra Wholesale Store, as well as to examine the effect of service quality and consumer satisfaction on the interest in repurchasing products from the Zahra Wholesale Store. This research was conducted using quantitative methods with descriptive and verification approaches. Where data collection is done by using questionnaires and literature study.
Implementasi Pelatihan Kerja Pada PT. Mulia Glass Float Division 3 Cikarang Mohamad Siswanto; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to carry out job training activities or on job training at PT. MuliaGlass is a form of company attention to employees which is measured through performance, communication, and complaint handling. productivity and employee loyalty are expected to increase by managing these three dimensions. This method uses a qualitative method, namely by observing the scope of the company by direct observation and interviews with employees, paying attention to how processes occur within the company. Then the results of this study indicate that the results show that PT. Mulia Glass Float Division 3 Cikarang has a structured and planned job training program. The company realizes the importance of developing employees through training to improve product quality and production efficiency. Job training is carried out regularly by involving competent instructors and using training methods that suit the needs of employees. Then the commitment and handling of PT. MuliaGlass has a positive influence on improving performance.
Pengaruh Pengawasan Disiplin Kerja Terhadap Kinerja Pegawai Pada Lembaga Pemasyarakatan Kelas II A Karawang Winda Dwi Agustini; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

The influence of oversight of work discipline on employee performance in class IIA prisons in Karawang. This study aims to analyze the effect of work discipline and supervision on employee performance. The population in this study was collecting data using a questionnaire and analyzed using multiple linear regression. The results of this study indicate that work discipline does not affect performance, supervision does not affect performance. But discipline by each other’s awareness and according to the rules that have been ordered.It is important to note that discipline does not mean a life without flexibility or creativity. Proper flexibility and the ability to adapt to new situations are also part of good discipline. Discipline helps a person maintain a balance between structure and freedom, so that he can achieve goals effectively and efficiently.
Pengaruh Kemudahan Penggunaan Mobile Banking Dan Gaya Hidup Terhadap Perilaku Konsumtif Pada Generasi Z Siti Zakiyyah Frialyani; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2680

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel Kemudahan Penggunaan dan Gaya Hidup terhadap Perilaku Konsumtif pada Generasi Z di Kabupaten Karawang. Untuk penentuan sampel dalam penelitian ini menggunakan Teknik Purposive Sampling dengan kriteria responden adalah pengguna BCA Mobile dan menggunakan pendekatan kuantitatif. Dalam penelitian ini jumlah populasi tidak diketahui, oleh karena itu untuk menentukan jumlah sampel dari populasi dengan rumus moe sebanyak 100 responden. Hasil dari penelitian ini adalah terdapat hubungan yang kuat dan positif antara variabel kemudahan penggunaan dan gaya hidup. Kemudahan penggunaan secara parsial berpengaruh positif dan signifikan terhadap perilaku konsumtif, dan variabel gaya hidup berpengaruh positif dan signifikan terhadap perilaku konsumtif. Dan secara simultan variabel kemudahan penggunaan dan gaya hidup berpengaruh positif dan signifikan terhadap perilaku konsumtif.  
Co-Authors Adiilah Eka Pridhi Agna Satyo Khaeru Alya Rinjani Amir Andreansyah Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Bagas Arya Septian Cindy Safiatun Nazihah Citra Savitri Dela Syafitri Devina Nadila Diah Kartika Afryani Dian Meiliya Putri Dini Oktaviani Dwi Epty Hidayaty Elsa Nurmalasari Fadillah Siva Azzahra Fahmi Zain Hanibah Miftahul Janah Suhardi Hikmah Fauziyah Hoeriah Hoeriah Indah Putri Pratiwi Istighna Al Muna Jamal Handitia Putra Jonatan Boyke A Joshua Yugo Hasan Kan Myeongu Karina Ristiyana Kintan Rahayu Kintan Rahayu Laras Ratu Khalida Linawati Linawati Lisa Ara Ghea Sagala Lusiana Rahmatiani Mohamad Siswanto Mohammad Ferda Aji Perdana Mutiara Ramadhini Nel Yunita Nelia Wulan Safitri Niko Saputra Nuke Betharini Nur Laili Isnawati Putri Widyani Regita Kusuma Dewi Riki Ahmad Nugraha Rosya Luckyta Aji Kusuma Salsabila Septiani Putri Santi Nurhunah Santi Pertiwi Hari Sandi Santi Pertiwi Hari Sandi Santi Pertiwi Hari Sandi Shintia Noviyanti Sihabudin Sihabudin Silfia Silfia Sintia Ayuandira Rahayu Siti Amamilah Siti Humairoh Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Sungkono Sungkono Suroso Susanti Nurmalasari Tiwang Wiliansach Tiwi Umaydatul Febianty Sukma Umi Widyaningrum Winda Dwi Agustini Yanti Yanti