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Reconceptualizing Smart Tourism Governance Beyond the City: A Bibliometric Analysis of Rural and Ecological Perspectives Andi Yulianto; Roby Setiadi; Miswanto Miswanto; Muhammad Iqbal Al-Banna Ismail
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.6419

Purpose: This study maps the knowledge structure and thematic evolution of smart and rural tourism research, focusing on governance’s role in sustainability-oriented rural contexts. This addresses the conceptual imbalance in the literature, which remains largely urban-centric and technology-driven. Research Methodology: A bibliometric analysis was conducted on 114 articles indexed in the Scopus database using VOSviewer, including keyword co-occurrence, thematic clustering, and overlay visualization to identify major themes and research trends. Results: The findings indicate a rapid growth in smart tourism research; however, the literature is still dominated by technology-oriented and smart city perspectives. Seven thematic clusters were identified, revealing a fragmented knowledge structure in which rural, ecological, and community-based tourism remain peripheral to the core. Although governance and sustainability have gained increasing attention, their integration with core smart tourism concepts remains limited. Conclusions: This study proposes a rural-ecological governance perspective that positions governance as a mediating mechanism linking digital transformation, community participation, and ecological sustainability in rural tourism. Limitations: The analysis was limited to Scopus-indexed publications and did not incorporate empirical field-based evidence. Contributions: This study clarifies the intellectual structure of smart tourism research and offers a conceptual direction for future research and policy development in sustainable smart tourism.

Pengaruh Kualitas Pelayanan dan Fasilitas Digital Terhadap Minat Membayar Zakat Profesi melalui BAZNAS Kabupaten Tegal dengan Kepercayaan Sebagai Variabel Intervening (Studi Kasus Muzakki Potensial Di Kabupaten Tegal): Studi Kasus Muzakki Potensial di Kabupaten Tegal Salsabila Maryunia; Hendri Sucipto; Andi Yulianto
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5173

The focus of this study is to provide an understanding of how BAZNAS Tegal Regency provides services to muzakki, the use of digital technology by BAZNAS Tegal Regency in influencing the views and beliefs of the community, and its influence on the level of interest of muzakki. The population is muzakki who are recorded as paying professional zakat through BAZNAS Tegal Regency. The research method uses quantitative. Data collection techniques with questionnaires. Data analysis using SmartPLS. The number of samples that will be used to represent the population is 100 respondents. The results of this study prove that service quality does not have a significant effect on interest in paying professional zakat, digital facilities have a significant effect on interest in paying professional zakat. Then the quality of service has a significant effect on the trust of muzakki, digital facilities have a significant effect on the trust of muzakki. Trust has a significant effect on interest in paying professional zakat. Service quality has a significant effect on interest in paying professional zakat at BAZNAS Tegal Regency mediated by trust. Digital facilities have a significant effect on interest in paying professional zakat trust. The research findings are expected to provide valuable insights for BAZNAS Tegal Regency in improving its services and facilities to encourage zakat collection and strengthen the trust and involvement of muzakki.

Pengaruh Kredibilitas Afiliasi, Viralitas Konten, dan Kualitas Informasi Terhadap Perilaku Pembelian Impulsif Melalui Kepercayaan Konsumen pada Produk Skincare Skintific (Studi pada Generasi Z Pengguna Tiktok Shop di Kabupaten Brebes) Nabilah Nike Indriyan; Roby Setiadi; Syarieful Ikhwan; Andi Yulianto; Nur Khojin
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8748

Studi ini bertujuan untuk menentukan bagaimana kepercayaan afiliasi, viralitas konten, dan kualitas informasi memengaruhi perilaku pembelian impulsif di kalangan pengguna Generasi Z dari produk perawatan kulit TikTok Shop Skintific melalui kepercayaan pelanggan. Survei ini diselesaikan oleh 315 partisipan, dan metodologi studi ini bersifat kuantitatif. Responden dipilih memakai teknik pengambilan sampel bertujuan. IBM SPSS AMOS 23 dipakai untuk menganalisis data memakai Structural Equation Modeling (SEM), yang bermanfaat untuk melihat hubungan langsung dan tidak langsung antar variabel. Temuan memperlihatkan bahwasanya model penelitian memenuhi kriteria (CMIN/DF = 1,094; RMSEA = 0,017; CFI = 0,994; TLI = 0,993). Temuan memperlihatkan bahwasanya meskipun viralitas konten tidak mempunyai dampak yang jelas pada kepercayaan pelanggan, reputasi afiliasi dan kualitas informasi mempunyai dampak yang menguntungkan dan subtanisal. Lebih lanjut, perilaku pembelian impulsif didampaki secara positif dan subtanisal oleh kualitas informasi dan tingkat kepercayaan pelanggan; namun, kredibilitas afiliasi dan konten viral tidak secara langsung memengaruhi perilaku tersebut. Selain itu, meskipun viralitas konten mungkin tidak bertindak sebagai mediator antara perilaku pembelian impulsif dan kredibilitas afiliasi serta kualitas informasi, kepercayaan pelanggan berperan penting. Studi ini menemukan bahwasanya di antara pengguna Generasi Z di TikTok yang berbelanja produk perawatan kulit Skintific, kepercayaan pelanggan adalah mekanisme penting yang menghubungkan kredibilitas afiliasi dan kualitas informasi dengan perilaku pembelian impulsif..

Keefektifan Metode Problem Solving dan Inkuiri untuk Meningkatkan Kemampuan Berpikir Kritis Alim Mutaqin; Farhan Saefudin Wahid; Ubaedillah Ubaedillah; Slamet Bambang Riono; Andi Yulianto
Jurnal Kewarganegaraan Vol 6 No 1 (2022): 1 Januari - 30 Juni 2022 (In Press)
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i1.3925

AbstractThis research aims to: (1) to know the effectiveness of the problem solving method to improve critical ability in IPS subjects; (2) To determine the effectiveness of inquiry methods to improve the ability to be critical in IPS subjects; (3) Describe the difference in the effectiveness of the problem solving and inquiry methods to improve the ability to be critical to the IPS subjects. This type of research uses quasi experiment with pretest-posttest control group design. Data is taken using observation and Test. Analysis of this research data using Anova and Scheefe to test its effectiveness. The results showed: (1) The problem method solving effective to increase the ability of critical thinking by 36% with an alpha value of 68.1519; (2) The inquiry method is effective to increase the ability of critical thinking by 51% with an alpha value of 69.3780; (3) There are differences in the effectiveness of methods problem solving and inquiry to increase the ability of critical thinking on the IPS subjects where the method of inquiry is more effective to improve the ability of critical thinking. So it can be concluded that the use of methods of learning problem solving and inquiry effective to improve students ' critical thinking on IPS subjects in junior high by using interdisciplinary learning approaches, placement Problems as learning objects and the use of learning Facilitias needed during the learning process activities..Keywords: problem solving methode, inquiry methode, critical thinking

Pengaruh Strategi Bauran Pemasaran Digital Terhadap Kinerja Pemasaran melalui Manajemen Hubungan Pelanggan di Objek Wisata Pantai Randusanga Indah Brebes Riyadi Riyadi; Syariefful Ikhwan; Azizah Indriyani; Andi Yulianto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4397

This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were taken using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling (SEM) model with the AMOS program. The results showed that the digital marketing mix strategy had a significant effect on customer relationship management with a CR value of 11.252 (CR ≥1.96) and a probability value ≤ 0.05. However, the digital marketing mix strategy has no significant effect on marketing performance with a CR value of -,434 (CR ≥1.96) and a probability value of 0.664 (p ≤ 0.05). Similarly, customer relationship management also has no significant effect on marketing performance with a value of CR 1,261 (CR ≥1.96) and a probability value of 0.207 (p ≤ 0.05).

Pengaruh Content Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Customer Engagement Sebagai Variabel Intervening (Studi Kasus Customer Lentera Coffe & Space) Laeli Kirana Putri; Roby Setiadi; Andi Yulianto; Syariefful Ikhwan; Gian Fitralisma
Journal of Law, Education and Business Vol. 4 No. 2 (2026): Oktober 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i2.8814

Ketatnya persaingan dalam industri kedai kopi menimbulkan tantangan bagi Lentera Coffee & Space dalam mempertahankan volume penjualan dan menarik minat beli konsumen di tengah fluktuasi loyalitas pelanggan. Oleh karena itu, penelitian ini dilakukan untuk mengevaluasi efektivitas pemasaran digital dan pelayanan fisik yang krusial dalam memenangkan persaingan pasar kedai kopi saat ini. Tujuan dari riset ini adalah untuk mengetahui bagaimana content marketing dan kualitas pelayanan memengaruhi keputusan pembelian konsumen Lentera Coffee & Space, yang dimediasi oleh variabel customer engagement. Penelitian kuantitatif ini melibatkan 224 sampel responden yang diambil secara purposive sampling melalui pengisian survei. Untuk analisis datanya, peneliti menerapkan Structural Equation Modeling (SEM) dengan menggunakan program AMOS. Temuan dari penelitian ini mengindikasikan adanya pengaruh yang positif dan signifikan dari content marketing serta kualitas pelayanan terhadap keputusan pembelian dan customer engagement. Lebih lanjut, variabel customer engagement tidak hanya berdampak positif dan signifikan secara langsung terhadap keputusan pembelian, tetapi juga terbukti mampu bertindak sebagai mediator dalam hubungan antara content marketing serta kualitas pelayanan dengan keputusan pembelian. Kesimpulannya, peningkatan kualitas konten pemasaran digital yang informatif dan pelayanan yang responsif terbukti efektif memperkuat keterlibatan pelanggan guna mendorong keputusan pembelian. Untuk penelitian di masa mendatang, disarankan adanya penambahan variabel-variabel relevan lainnya, seperti citra merek (brand image) maupun loyalitas pelanggan. Selain itu, perluasan ukuran dan ruang lingkup sampel pada bidang industri yang serupa juga sangat direkomendasikan agar temuan riset ini dapat digeneralisasi secara lebih luas.

Reconceptualizing Smart Tourism Governance Beyond the City: A Bibliometric Analysis of Rural and Ecological Perspectives Andi Yulianto; Roby Setiadi; Miswanto Miswanto; Muhammad Iqbal Al-Banna Ismail
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.6419

Purpose: This study maps the knowledge structure and thematic evolution of smart and rural tourism research, focusing on governance’s role in sustainability-oriented rural contexts. This addresses the conceptual imbalance in the literature, which remains largely urban-centric and technology-driven. Research Methodology: A bibliometric analysis was conducted on 114 articles indexed in the Scopus database using VOSviewer, including keyword co-occurrence, thematic clustering, and overlay visualization to identify major themes and research trends. Results: The findings indicate a rapid growth in smart tourism research; however, the literature is still dominated by technology-oriented and smart city perspectives. Seven thematic clusters were identified, revealing a fragmented knowledge structure in which rural, ecological, and community-based tourism remain peripheral to the core. Although governance and sustainability have gained increasing attention, their integration with core smart tourism concepts remains limited. Conclusions: This study proposes a rural-ecological governance perspective that positions governance as a mediating mechanism linking digital transformation, community participation, and ecological sustainability in rural tourism. Limitations: The analysis was limited to Scopus-indexed publications and did not incorporate empirical field-based evidence. Contributions: This study clarifies the intellectual structure of smart tourism research and offers a conceptual direction for future research and policy development in sustainable smart tourism.

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan: Studi Kasus Percetakan Pelangi Losari Risma Al-Fain; Nur Aisyah; Andi Yulianto; Muhammad Syaifulloh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7916

This study aims: 1) To determine the effect of product quality on customer loyalty at Pelangi Losari Brebes printing, 2) To determine the effect of service quality on customer loyalty at Pelangi Losari Brebes printing 3) To determine the effect of product quality and service quality on customer loyalty at Pelangi Losari Brebes printing. The type of research used in this study is a quantitative approach, this study has a population of 100 by taking a sample of 100 respondents. Based on the analysis and discussion, it can be concluded that H1: Product Quality has a positive and significant effect on customer loyalty at Pelangi Losari Brebes Printing with a t-count value of 2.251> 1.661 and a significant value of 0.028 <0.05. and the influence value is 20% reviewed from several indicators such as Performance, Features, Reliability, Conformity to Specifications, Durability, and Ease of Repair, H2: Product Quality has a positive and significant effect on customer satisfaction at Pelangi Losari Brebes Printing with a t-count value of 2.774 <t-table 1.661 and a sig. value of 0.007> 0.05. and the influence value is 49% reviewed from several indicators such as Reliability, Responsiveness (ability to respond), Assurance (guarantee), Empathy (empathy) and Tangible (physical evidence). And H3 Product quality and service quality simultaneously have a positive and significant effect on customer loyalty at Pelangi Losari Brebes Printing with a calculated F-value > F-table (6.866 > 2.695) and a significant value of 0.000 < 0.05. and the influence value is 61.20% and the remaining 38.80% is influenced by variables not examined in this study.

Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes Deni Setiawan; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7885

This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.

Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes : Studi pada Konsumen Generasi Z Dewi Indah Astuti; Syariefful Ikhwan; Andi Yulianto; Azizah Indriyani; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7887

Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.

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