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All Journal Laa Maisyir Jurnal Ekonomi Islam IJTIHAD Maraji`: Jurnal Ilmu Keislaman Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal ASPIKOM Ijaz Arabi Journal of Arabic Learning MALIA NISBAH: JURNAL PERBANKAN SYARIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Justisia Ekonomika Ulumuna: Jurnal Studi Keislaman Al Maal: Journal of Islamic Economics and Banking SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ilmiah Al-Tsarwah El-Qist : Journal of Islamic Economics and Business (JIEB) Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam AL-ARBAH: Journal of Islamic Finance and Banking Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Al-Buhuts (e-journal) Jurnal Riset Ekonomi Syariah Milkiyah: Jurnal Hukum Ekonomi Syariah Keris: Journal of Community Engagement MIYAH: Jurnal Studi Islam JUSTICES: Journal of Law ORGANIZE: Journal of Economics, Management and Finance Santri: Journal of Student Engagement Amal: Jurnal Ekonomi Syariah Al-Arfa: Journal of Sharia, Islamic Economics and Law Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Media Akademik (JMA) Demagogi: Journal of Social Sciences, Economics and Education Maklumat: Journal of Da'wah and Islamic Studies Al-Fadilah: Islamic Economics Journal MASADIR: Jurnal Hukum Islam Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Jurnal Kajian Ekonomi dan Perbankan Syariah Optimum: Jurnal Ekonomi dan Pembangunan Journal of Islamic Philosophy and Contemporary Thought Jurnal At-Tamwil: Kajian Ekonomi Syariah Reflektika Al-Iffah: Journal of Islamic Sciences Research Journal of Digital Economic Studies Journal of Shariah Economics
Taufiqur Rahman
Universitas Trunodjoyo Madura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Shariah Economics

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Analysis Of The Effectiveness Of The Use Of Digital Platforms As A Promotional Strategy In The Development And Attraction Of Lon Malang Beach Tourism Sampang District Halimatuz Zahro; Alan Su'ud Ma'adi; Taufiqur Rahman
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 2 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i2.665

Abstract

Lon Malang Beach is one of the tourist destinations that is starting to show its development. Lon Malang Beach is located in Sampang Regency, East Java, precisely in Bira Tengah Village, Sokobanah District . The development of Lon Malang Beach tourism certainly cannot be separated from the participation of the government, village youth and also the surrounding community. Apart from that, the existence of a digital platform is also an effective promotional medium to be used to help the development of Lon Malang Beach tourism to become more rapid and have a higher attraction so that it is widely known by the public. Of course, when carrying out promotional activities, there are inhibiting factors involved. The aim of this research is to find out the effectiveness of using digital media platforms as a promotional strategy in efforts to develop and attract tourists to Lon Malang Beach and to find out the inhibiting factors in using digital media as promotional media. This type of research uses a qualitative descriptive approach. Data collection using observation, interviews, and documentation as well as data analysis techniques with steps including data reduction, data presentation, and drawing conclusions. The research results show that apart from promotion through word of mouth, the use of digital platforms as promotional media is an appropriate and effective strategy to use in attracting tourists ' attention , interest and desire to visit Lon Malang beach. At the interest and action stage, it is effective in disseminating information related to Lon Malang beach tourism. Even though carrying out promotional activities via digital platforms is effective, there are obstacles in creating content experienced by the management and creative team of Lon Malang beach tourism.
Co-Authors A'yun, Indah Firdanilla Abdur Rohim Adinda Pramesti Indah Cahyani Adiyono Adiyono Affandi, Mahrus Afiza Ridha Zamzima Afrizal Zulkarnaein Agriana, Gita Ahmad Amirul Aziz Ahmad Makhtum Ahmad Musadad Ahmad, Walid In'am Al Kautsar, Syahvergio Anugrah Alan Su'ud Ma'adi Alya, Ulka Anggraeni, Silvia Abni Ariffin, Mohd Faizal Noor bin Arsyad, Muhammad Rizal Aulia Urrohmah Dahruji Dahruji, Dahruji Dzikrulloh, Dzikrulloh Elita Putri Pradipta Ely Inriani Farid Ardyansyah Farid Ardyansyah Fidya Puji Ramadhani Fitriyah, Siti Lailatul Furaqanul Amirur Rifan Galuh Widitya Qomaro Hairul Umur Halimatuz Zahro Hanifah, Luluk Hikmah Hidayah, Isnaini Holis Holis Ianatus Sholeha Itsnaini, Fadhilatul Khasanah, Hanna Nur Khoiroh, Sabilatul Khoirun Nasik Khumairoh, Dzurorin Kurnia Fitri Salsabila LILIS SUAIBAH Lourensia Hani Luthfiyana Hidayatu Rohmah M. Syarifuddin Syarifuddin Ma’adi, Alan Su’ud Marshanda Ridia Amelia Masruroh Miftakur Rohman Misbahul Munir Moh Idris Moh. Nasrul Muslim Moh. Sudirman Mohamad Ali Hisyam, Mohamad Ali Mohammad Nizarul Alim Mohammad Syarifatul Mustofa Muhammad Ersya Faraby Muhammad Harun Mustaniroh, Mustaniroh Nur Baiti, Siti Nur Rizkiyah Ramadhani Nurul Jennah Permana, Dikki Pratiwi Nur Laili Putri Amalia Putri Rahayu Ningsih Putri, Filda Felisa Ribka Bunga Satya Banjarnahor Rikhe Dwi Nurdiyah Riris Tri Maulida Risa Umami Rizqiatul Camelia Romli, Moh. Rosita Ramadhani Salistia, Faisal Sa’adah, Nurus Siti Hasmah Dita Sp Siti Nur Baiti Siti Nur Halizah Sitti Halimah Sunariyah, Anik Syakira, Yulia Rachma Tri Pujiati Tri Pujiati Umi Qurrotul Aini Wahyu Setiawan Djodi Wasilatur Rohmah