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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JUIMA : Jurnal Ilmu Manajemen Warmadewa Management and Business Journal (WMBJ) Forum Manajemen WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Sewaka Bhakti Journal of Applied Management Studies Journal of Innovation in Management, Accounting and Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat Dharma Bhakti
I Wayan Suartina
Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dharma Bhakti

 1 
PENDAMPINGAN DAN PELATIHAN PENYUSUNAN BUSINESS PLAN UNTUK PENDANAAN INVESTASI BAGI UMKM DI DESA TEGAL HARUM KECAMATAN DENPASAR BARAT Adis Abiyoga Wulandari; I Wayan Suartina; Ida I Dewa Ayu Yayati Wilyadewi
Dharma Bhakti Vol 1 No 1 (2023): Dharma Bhakti 
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/dharmabhakti.v1i1.3968

Abstract

Pemerintah Provinsi Bali menjadikan pandemi Covid-19 sebagai momentum dalam melakukan transformasi fundamental agar ketangguhan ekonomi dapat terbentuk. Sektor UMKM menjadi salah satu dari enam sektor ekonomi unggulan di Provinsi Bali. Pengembangan kewirausahaan UMKM sangat penting dilakukan untuk penguatan sektor UMKM pasca Pandemi Covid-19. Program Studi Sarjana Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia melakukan kegiatan Pengabdian Kepada Masyarakat yang ditujukkan kepada 30 orang pelaku UMKM di Desa Tegal Harum, Kecamatan Denpasar Utara. Kegiatan ini bertujuan untuk membekali pelaku UMKM dengan kemampuan menyusun Business Plan, sehingga nantinya usahanya yang dijalankan dapat lebih terarah serta menarik bagi pendanaan dari para investor. Kegiatan ini dilakukan dengan metode pendampingan, pelatihan, dan diskusi serta evaluasi. Seluruh pelaku UMKM di Desa Tegal Harus secara aktif mengikuti seluruh kegiatan Pengabdian Kepada Masyarakat ini.
OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
Co-Authors Abd. Rasyid Syamsuri Adis Abiyoga Wulandari Anak Agung Ngurah Sadiartha Dewa Nyoman Benni Kusyana Dewi, Ida Ayu Made Sasmita Dewi, Ida Ayu Sasmita Diputra, Gede Indra Surya Gde Indra Surya Diputra Gede, I Komang I Gede Aryana Mahayasa I Gusti Ayu Tirtayani I Komang Gede I Komang Sumerta I Komang Sumerta I Made Suati Puja I WAYAN SUDIANA Ida Ayu Made Sasmita Dewi Ida I Dewa Ayu Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Komang Ary Pratiwi Komang Sumerta Komang Sumerta Kusyana, Dewa Nyoman Benni Ni Komang Sumadi Ni Luh Adisti Abiyoga Wulandari Ni Luh Eva Riantini Ni Luh Sri Astiti Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Kerti Yasa Ni Nyoman Rahayu Diantari Ady Ni Wayan Wina Premayani, Ni Wayan Wina Nyoman Surya Wijaya Pratiwi, Komang Ary Puja, I Made Suasti Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat Putu Cita Ayu Rahmayanti, Putu Laksmita Dewi Saputri, Arista Dwi Sunny, Milla Permata Swara, Ni Putu Kesya Krista Bela Pangky TJOK ISTRI TUTY I Wardana, Miko Andi Wijaya, Putu Yudy