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All Journal Gorga : Jurnal Seni Rupa Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Visual Jurnal Bakti Masyarakat Indonesia Journal of Sustainable Community Development (JSCD) Prosiding Seri Seminar Nasional IMAGIONARY : Jurnal Seni, Desain dan Multimedia International Journal of Application on Economics and Business Jurnal Serina Abdimas
Mutiara, Maitri Widya
Program Studi Desain Interior - Fakultas Seni Rupa & Desain Universitas Tarumanagara
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Batik T-Shirt Design for Generation Z Maitri Widya Mutiara; Viola Brigitta Japri; Jennifer Evelyn Gunawan; Agness Yesica; Dominique Jesslyne Suwito
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.67910

Abstract

Batik is one of Indonesia’s cultural heritages that holds significant historical, philosophical, and aesthetic value. As a symbol of national identity, its preservation requires innovative approaches to remain relevant in the face of changing times. In the current context, Generation Z—who are in their productive years and exert substantial influence on fashion trends and consumer behavior—show a declining interest in traditional Batik due to perceptions of impracticality and incompatibility with modern lifestyles. This study aims to design Batik-patterned T-shirts that align with the visual preferences of Generation Z, with the objective of increasing appreciation and pride in local culture through casual fashion media. A quantitative research method was employed, utilizing an online survey distributed to Generation Z respondents. The questionnaire gathered data on favored motifs, aesthetic preferences, and perceptions of Batik in contemporary fashion contexts. The collected data were analyzed statistically and presented in the form of diagrams. The findings indicate a strong interest in Batik motifs when integrated into modern and minimalist T-shirt designs. This study is expected to contribute to the development of culture-based fashion products and serve as a strategic approach to preserving Batik in a manner that is inclusive and adaptable to the tastes of today’s younger generation.
Co-Authors Adianto , Adianto Agness Yesica Agustinus Purna Irawan Ajipangestu, Mario Anastasia Cinthya Gani Andraini, Nikki Indah Angelika Revy Angelina Angelina Augustina Ika Widyani Azka Zukhrufa Budi Darmo CHANDRA, EDY Desi Arisandi Desy Lestary Doaly, Carla Olyvia Dominique Jesslyne Suwito Eddy Supriyatna Marizar Frans Jusuf Daywin Hetty Karunia Tunjungsari I Wayan Sukania Indra Widjaja Intan Intan Intan Intan Jap Tji Beng Jennifer Evelyn Gunawan Juyanto, Jennifer Kristina, Ardya Lina Gozali Lygia Teresa Timoria Natan Margaretha Sandi Michelle Florencia Muhammad Adi Pribadi Muhammad Adi Pribadi Muhammad Irfan Pradana Muhammad Nashir Mukmin, Toto Mujio Noeratri Andanwerti Octarifa Angela Pane, Sri Fariyanti Riko Tannuwijaya Santoso, Elizabeth Clara Siti Nurannisaa P.B. Sri Fariyanti Pane Sri Sulistyo Purnomo Sri Tiatri Supriyatna-Mz, Eddy Vania Yori Wakano Viny Christanti M Viola Brigitta Japri W, Augustina Ika Wilson Kosasih Zukhrufa, Azka