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All Journal JAM : Jurnal Aplikasi Manajemen PINISI Discretion Review Jurnal Riset Manajemen dan Ekonomi International Journal of Economics, Business and Innovation Research Khidmah Nusantara
Kartika Indah Permanasari
Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : PINISI Discretion Review

 1 
The Influence of Online Advertising and Perceived Usefulness and Its Impact on Actual Use through Payment Intention among ShopeePay E-Wallet Users Permanasari, Kartika Indah; Azzuhri, Fahmi Muhammad; Asmar, Asmar; Salam, Rudi
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.66587

Abstract

This study aims to identify and explain whether there is an influence of online advertising on payment intention and actual use among ShopeePay e-wallet users, to determine whether perceived usefulness affects payment intention among ShopeePay users, and whether online advertising influences perceived usefulness among ShopeePay e-wallet users. Additionally, it seeks to identify and explain whether there is an effect of payment intention on actual use among ShopeePay e-wallet users, and whether perceived usefulness affects actual use of ShopeePay. The methodology involves 250 respondents who use ShopeePay, have seen online advertisements, and are between the ages of 15 to 50. The results indicate that online advertising significantly influences perceived usefulness, and has a significant effect on payment intention and actual use. Likewise, perceived usefulness significantly influences both payment intention and actual use. These findings support previous research on the antecedents of advertising attitudes in the context of social media, confirming that online advertising influences product evaluation, and reinforcing that advertising attitude, product evaluation, and incentives are important factors in determining consumer purchase intentions. Practical implications—these findings are crucial for advertising marketing managers. Online advertising on credible social media platforms and apps increases consumers' purchasing intentions. Advertisers should build a good reputation for the online advertisements they broadcast.
Social Media Performance Analysis: A Study of Follower Engagement on the Instagram Account @bukumurahanak Anjari, Becik Gati; Permanasari, Kartika Indah; Ulya, Izzatul; Rochman, Fatkhur
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.78683

Abstract

Instagram is one of the main platforms in digital marketing, yet many business accounts still struggle to achieve optimal audience engagement. This study examines the Instagram account @bukumurahanak, which has more than 7,800 followers but records an engagement rate (ER) of only 1.2%, below the industry standard of 3–6%. The purpose of this research is to analyze the factors causing low engagement, evaluate the influence of content type on interaction, and propose improvement strategies. A quantitative descriptive method was applied through the analysis of 75 posts in 2024 and a survey of 200 respondents. ER was calculated to measure audience involvement based on impressions and follower count, while simple linear regression was used to test the influence of content type on engagement variation. The results show that interactive content achieved the highest reach, educational content was the most efficient, and promotional content performed the lowest (ER 0.9%). Regression analysis confirmed that content type significantly affects engagement (R² = 0.510), with 51% of the variation explained by content and 49% by other factors such as visual quality and posting consistency. In conclusion, content quality and relevance are critical in driving engagement. This study recommends balancing educational and interactive content while redesigning promotional content through storytelling, appealing visuals, and stronger calls-to-action. 
Effect of E-Archive Utilization on Work Performance and Productivity: The Moderating Effect of Study Quality Systems in Malang’s State Universities Azzuhri, Fahmi Muhammad; Permanasari, Kartika Indah; Iqbal, Muhammad; Sinartya, Jatrifia Ongga
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.78686

Abstract

This study aims to analyze the effect of e-Archive system utilization on the performance and work productivity of educational staff at state universities in Malang City, with quality systems serving as a moderating variable. Data were collected through questionnaires distributed to academic administrative staff from three state universities in Malang. The analysis employed Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings reveal that the utilization of e-Archive systems has a significant positive effect on improving work performance and productivity. Furthermore, the quality system strengthens the relationship between e-Archive utilization and employee performance improvement. These results highlight the importance of digital document management that is not only technically efficient but also supported by a consistent quality system and responsive service delivery.
Co-Authors Aini, Yulis Nurul Anjari, Becik Gati Arif Rochman Fachrudin, Arif Rochman Armanu Thoyib Astuti, Fina Andika Frida Az zuhri, Fahmi Muhammad Bambang Suryanto Christin Susilowati Fadilah, Zakiah Nur Fatkhur Rochman Izzatul Ulya, Izzatul Joni Dwi Pribadi Joni Dwi Pribadi Muhammad Iqbal Musthofa Hadi, Musthofa Rena Feri Wijayanti RR. Ella Evrita Hestiandari Rudi Salam Sinartya, Jatrifia Ongga Suharto, Ririn Pratiwi Utaminingsih, Arni Wardani, Rr Tri Istining Wardani, Tri Istining Zubaidi