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All Journal Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Social, Humanities, and Educational Studies (SHEs): Conference Series International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Research Fair Unisri Bussman Journal : Indonesian Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business JIMP: Jurnal Ilmiah Manajemen Pancasila Journal of Innovative and Creativity Jurnal Social Society Journal of Economics and Business PENG: Jurnal Ekonomi dan Manajemen
Riska Fii Ahsani
Universitas Slamet Riyadi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH BRAND AWARENESS, ELECTRONIC WORD OF MOUTH (E-WOM), DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (SURVEI PADA MAHASISWA FEB UNIVERSITAS SLAMET RIYADI SURAKARTA) Brilliant Deviana; Nur Azizatun Nimah; Indah Damayanti; Pradista Venni R; Riska Fii Ahsani
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14541

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness, Electronic Word of Mouth (E-WOM), dan Influencer Marketing terhadap Keputusan Pembelian produk Scarlett Whitening pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Slamet Riyadi Surakarta. Penelitian menggunakan metode kuantitatif dengan pendekatan survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang yang mengetahui atau pernah menggunakan produk Scarlett Whitening. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa Brand Awareness, E-WOM, dan Influencer Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,341 menunjukkan bahwa ketiga variabel mampu menjelaskan keputusan pembelian sebesar 34,1%, sedangkan sisanya dipengaruhi faktor lain di luar penelitian. Temuan ini menunjukkan pentingnya strategi pemasaran digital dalam meningkatkan keputusan pembelian konsumen.
Pengaruh Work Life-Balance, Perceived Organizational Support (POS), dan Organizational Commitment Terhadap Retensi Karyawan pada Bank BTN Kantor Cabang Solo Maya Raka Siwi; Riska Fii Ahsani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7xtt6f69

Abstract

Employee retention is a strategic effort made by companies to retain employees and encourage their commitment to the company within the expected period of time. Factors that influence employee retention include work-life balance, which is defined as an individual's ability to manage and balance work demands with personal and family responsibilities. Perceived organisational support (POS) refers to employees' belief that the organisation values their contributions and cares about their well-being. Organisational commitment is defined as an individual's strong desire to remain part of the organisation. This study aims to explore the significant influence of work-life balance, perceived organizational support (POS), and organisational commitment on employee retention at Bank BTN, Solo Branch Office. This research uses quantitative data, with the main data source being primary data. The population studied was all employees of Bank BTN, Solo Branch Office, and the sampling technique used was saturated sample with a total of 115 respondents. Data collection was carried out through distributing questionnaires online using Google Form. Data analysis was carried out with multiple linear regression using SPSS as a data processing tool. The results showed that work-life balance did not have a significant influence on employee retention at Bank BTN Solo Branch Office, while perceived organizational support (POS) and organisational commitment showed a significant influence. The R² value of 52% indicates that employee retention can be explained by work-life balance, perceived organizational support (POS), and organisational commitment variables.
Pengaruh Motivasi Kerja, Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan di Pabrik Tahu Sari Klaten Aldi Mahesa Birowo; Riska Fii Ahsani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3tgwxb46

Abstract

The subject of this research is Sari Tofu Factory, located in Cokro Village, Tulung District, Klaten Regency. The factory has a production capacity of 3 tonnes of soybean per day, which is processed into various variants of tofu products. With this scale of production, the company employs 84 employees who work alternately for 24 hours to meet production needs. This study aims to empirically examine the influence of work motivation, work environment, and work discipline variables on employee productivity in a medium-scale manufacturing company engaged in tofu production. A quantitative approach was used in this study to obtain numerical data. The population in this study were 84 employees of Sari Tofu Factory. The sample in this study was 84 employees using saturated sample technique (Census Sample) where if the population is less than 100 then the number of samples taken as a whole. Data analysis in this study includes descriptive analysis to describe the characteristics of the data, as well as multiple linear regression analysis to test the research hypothesis. The t test, F test, and coefficient of determination are used to measure the significance of the influence of the independent variable on the dependent variable.
PENGARUH PENINGKATAN SOFT SKILL, EFIKASI DIRI, DAN PENGALAMAN MAGANG TERHADAP KESIAPAN BEKERJA PADA MAHASISWA SEMESTER 8 ANGKATAN 2022 UNIVERSITAS SLAMET RIYADI SURAKARTA Tiara Wahyu Larasati Tiara; Riska Fii Ahsani
Journal of Economics and Business Vol. 4 No. 2 (2026): Journal of Economics and Business
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/econis.v4i2.2364

Abstract

Penelitian ini menganalisis pengaruh soft skill, efikasi diri, dan pengalaman magang terhadap kesiapan kerja mahasiswa semester 8 Universitas Slamet Riyadi Surakarta. Dengan pendekatan kuantitatif, data primer dikumpulkan melalui observasi dan kuesioner dari 105 responden yang dipilih secara purposive sampling dari populasi 1.693 mahasiswa. Hasil menunjukkan ketiga variabel berpengaruh positif dan signifikan, baik parsial maupun simultan, dengan kontribusi 56,3% terhadap kesiapan kerja. Sisanya 43,7% dipengaruhi faktor lain seperti minat, motivasi, dan dukungan sosial. Temuan ini menegaskan pentingnya pengembangan soft skill, efikasi diri, dan pengalaman magang sebagai strategi efektif mempersiapkan mahasiswa menghadapi dunia kerja yang kompetitif.
Analisis Pengaruh Lingkungan Kerja dan Kompensasi terhadap Kepuasan Kerja Karyawan Bagian Produksi PT Sunwoo Garment Indonesia di Kabupaten Sukoharjo dengan Motivasi sebagai Variabel Intervening Cindy Agnesia; Riska Fii Ahsani
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 4 (2026): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i4.10253

Abstract

This study examines production employees at PT Sunwoo Garment Indonesia to analyze the influence of work environment and compensation on job satisfaction, with motivation as an intervening variable. This quantitative study used primary data collected through questionnaires with a Likert scale distributed to 90 respondents selected using simple random sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The structural model was evaluated through R-Square (R²), Goodness of Fit (GoF), and hypothesis testing, while direct and indirect effects were analyzed using the bootstrapping method. The results indicate that the R² values for work motivation and job satisfaction were 0.562 and 0.671, respectively, with a GoF value of 0.614, confirming that the model has strong predictive ability. The findings reveal that work environment and compensation have a positive and significant effect on job satisfaction and motivation. Furthermore, motivation significantly mediates the relationship between work environment and compensation with job satisfaction. These findings highlight the importance of improving workplace conditions and compensation systems to enhance employee motivation and satisfaction in the manufacturing sector.
Co-Authors Adnan Ibnu Iqbal Akbar, Ariel Andi Aldi Mahesa Birowo Anisa Ayu Natasya Brilliant Deviana Candra Rizky Pratama Cindy Agnesia Cindy Varelia Putri Diyah Ayu Puspitasari Dorothea Ririn Indriasttuti Dorothea Ririn Indriastuti Egi Triyanto Elysa Cristiana Saputri Erliana Putri Eva Setya Permana Fernanda Bintang Enggarwati Fuguh Ikhwan Nahari Ghofar, Ghofar Hana Mega Hanung Eka Atmaja Indah Damayanti Indriasttuti, Dorothea Ririn Joko Sulistyanto Karmelia, Mila Kherlin Bunga Safira Larasati, Nike Marieta Selma Mega Astuti Maya Raka Siwi Mega, Hana Meylandari, Nadia Muhammad Hafidz Fadhlurrohman Naila Harmalia Balqis Nasution, Rizki Alfadillah Nur Azizatun Nimah Nur Wulan Intan Palupi Pradista Venni R Prastyo Wahyu Utomo Rafastara Firman Zaelani Ratna Ayu Maharani Rosalita, Titis Sukma Septya Syahputri Shafa Ardiana Rachmawati Siti Mudholifatur Rosidah Sunarso Sunarso Sunarso Sunarso Sunarso Sunarso Suprianto, Ghalib Suripto, Fabiani Rengganesti Syifa Ardiani Rachmawati Tiara Wahyu Larasati Tiara Ulfa Ainul Lathifah Yohanes Stevano Geli Pea