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Journal : International Journal of Community Service

The ABCs of Entering Indonesian Market: An International Community Service Program for Thailand’s SMEs Ponziani, Regi Muzio; Danibrata, Aulia; Deitiana, Tita; Susanto, Yulius Kurnia; Firnanti, Friska; Purbasari, Niken; Prasetio, Arton Briyan
International Journal of Community Service & Engagement Vol. 6 No. 2 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i2.2767

Abstract

This community service initiative, conducted on October 17, 2024, at Thailand’s East Park Incubator, aimed to equip Thai SMEs (Small and Medium-Sized Enterprises) with strategies to enter the Indonesian market by addressing digitalization, cultural alignment, and regulatory compliance. Engaging 30 Thai SMEs, the program emphasized leveraging Indonesia’s digital ecosystem including platforms like Tokopedia, Shopee, Instagram, and TikTok to reach its young and huge population of over 212 million internet users, while highlighting demographic advantages such as a young workforce, halal product demand, and strategic geographic positioning. Key discussions covered cultural nuances like relationship-building practices, collective decision-making, and business etiquette to foster trust, alongside regulatory frameworks such as PT PMA requirements and tax policies. Participants demonstrated strong interest in Indonesia’s market potential, with plans or strategies to adopt localized digital marketing, partner with Indonesian businesses, and utilize e-commerce logistics. The initiative underscores the importance of academic-industry collaboration in facilitating cross-border SMEs expansion, fostering economic growth, and enhancing Thailand-Indonesia knowledge exchange through tailored market entry strategies.
The Importance of Choosing the Right Majors in The University and The Respective Career Prospects Ponziani, Regi Muzio; Yuwono, Arleen Herawaty; Gulo, Yupiter; Jonathan, Aries; Syahrian, Syahrian; Gunawan, Hery; Wardy, Andes
International Journal of Community Service & Engagement Vol. 6 No. 3 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i3.2984

Abstract

High school and vocational school students will continue their education to the university level. At the university level, there are various majors available. The chosen major will most likely determine the career prospects that these students will pursue. Recognizing the importance of this, SMA Muhammadiyah 25 Pamulang and Trisakti School of Management held a seminar on the importance of choosing a major for students in the social humanities track. Two majors were introduced, namely Accounting and Management. The community service activity began with an introduction to the majors and career prospects in Accounting and Management, and ended with a Q&A session. The speakers also asked several questions and made observations to test the students’ understanding of the material presented. In general, the community service activity ran very well.