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Wacana Gerakan Perempuan Melawan Sistem Patriarki (Analisis Wacana Kritis Sara Mills) Aulia, Mia; Pramiyanti, Alila; Pasaribu, Anggian Lasmarito
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Langgengnya sistem patriarki yang sudah menjadi budaya dalam masyarakat memiliki anggapan bahwa hanya lakilakiyang dianggap memiliki kekuatan lebih dari perempuan. Patriarki juga menyebabkan kekerasan terhadapperempuan. Kekerasan ini dapat berupa fisik, psikologis, maupun seksual, dan kerap kali dilakukan oleh laki-laki yangmerasa memiliki hak untuk melakukan kekerasan terhadap perempuan. Salah satu cara untuk melawan budayapatriarki adalah dengan mendukung dan mengkampanyekan feminisme. Film memiliki peran penting dalammembentuk persepsi sosial tentang feminisme, seperti film <Barbie 2023= yang mengangkat isu feminisme liberal danmenggambarkan gerakan perempuan terhadap sistem patriarki. Penelitian ini menggunakan pendekatan kualitatifdengan metode analisis wacana kritis Sara Mills pada tiga tingkatan level: kata, kalimat, dan wacana. Hasil penelitianmenunjukkan adanya bentuk gerakan perempuan terhadap sistem patriarki yang sesuai dengan lima prinsip feminismekekuasaan milik Naomi Wolf. Bentuk perlawanan yang dilakukan Para Barbie perempuan juga ditemukan melaluivisual, posisi kamera, dan gerakan perempuan membentuk karakter serta menjadi bukti dominasi perempuan terhadaplaki-laki. Selain itu, menunjukkan adanya perbedaan realitas di Barbie Land dengan Dunia Nyata. Kata Kunci-film, perjuangan perempuan, feminisme
Women’s Participation in the #FDSustainabeauty Campaign on Beauty Waste Management Kurniasari, Dina Rizky; Pramiyanti, Alila
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12213

Abstract

The growth of Indonesia's beauty industry has led to increased consumption of cosmetic products, contributing significantly to packaging waste. The #FDSustainabeauty campaign initiated by Female Daily Network aims to educate the public about sustainable beauty practices and waste management. This study analyzes the participation of women, as dominant consumers of beauty products, in the campaign across four stages: decision-making, implementation, utilization, and evaluation. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation. Results indicate that while women were not involved in decision-making, they actively participated during implementation and showed varying levels of ecological reflection in the utilization stage. However, formal mechanisms for evaluation were lacking. This study emphasizes the strategic role of visual narratives, incentives, and digital engagement in shaping women’s participation in environmental initiatives. The findings contribute to the literature on ecofeminism and participatory communication, offering practical insights for future sustainable campaigns.
DOUBLE BURDEN IN THE ERA OF GLOBALIZATION: THE CASE OF WOMEN WORKERS IN INDONESIA Ardelia, Dela; Pramiyanti, Alila
TOPLAMA Vol. 3 No. 1 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i1.366

Abstract

This study aims to analyze the double burden phenomenon experienced by working women in Indonesia in the era of globalization, focusing on how the gender division of labor, role conflict, and structural and cultural factors affect their social welfare. The approach used is mixed methods by combining a nationwide quantitative survey and qualitative analysis through in-depth interviews, focus group discussions, and participatory observation. The research subjects consisted of women workers in the formal and informal sectors with an age range of 30-50 years, education levels from elementary school to bachelor's degree, and married marital status. Data analysis was carried out in stages through descriptive statistics, regression, and thematic analysis, then integrated through triangulation to strengthen the validity of the results. The research findings show that the majority of women workers face a double workload, namely the responsibility of public work for an average of eight hours per day, as well as domestic work that remains attached to them. This triggers fatigue, stress, and role conflicts that have an impact on well-being. The results of the discussion confirm that the double burden phenomenon is closely related to patriarchal structures, global capitalism, and the lack of social policy support. In conclusion, gender-sensitive policies, redistribution of domestic roles, and recognition of the value of care work are needed to reduce inequality and improve the welfare of working women in Indonesia.