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All Journal Semantik EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Jurnal Transformatika CESS (Journal of Computer Engineering, System and Science) Jurnal Pilar Nusa Mandiri IKRA-ITH Informatika : Jurnal Komputer dan Informatika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Sisfokom (Sistem Informasi dan Komputer) ELT-Lectura IKRA-ITH ABDIMAS Jurnal Telematika Informatika : Jurnal Informatika, Manajemen dan Komputer RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Systematics Idealis : Indonesia Journal Information System Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Ticom: Technology of Information and Communication Jurnal Abdimas Musi Charitas Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Pada Masyarakat Telematika MKOM Jurnal Kabar Masyarakat Jurnal Ticom: Technology of Information and Communication Jurnal Pengabdian Masyarakat Tekno Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi Teknologi : Jurnal Ilmiah Sistem Informasi
Anita Diana
Fakultas Teknologi Informasi, Universitas Budi Luhur
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Pelatihan pemanfaatan marketplace tokopedia untuk peningkatan pendapatan bagi karyawan Inti Mas Motor Shita, Rizky Tahara; Hin, Lauw Li; Diana, Anita; Achadiani, Dwi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.22254

Abstract

AbstrakPemanfaatan marketplace Tokopedia, sudah sering digunakan untuk bertansaksi jual beli secara aman. Hal ini tentunya membutuhkan teknik tertentu agar kios daring yang dimiliki dapat beroperasi optimal dan menghasilkan pendapatan tambahan bagi para penjual. Termasuk karyawan Inti Mas Motor, untuk mendapatkan tambahan pendapatan secara mandiri. Maka perlu ada pembekalan dasar bagi karyawan untuk memanfaatkan marketplace. Pada pelatihan kali ini, dilakukan pelatihan pemanfaatan marketplace Tokopedia bagi karyawan Inti Mas Motor di wilayah Ciledug, agar dapat memanfaatkan marketplace untuk peningkatan pendapatan. Dalam kegiatan ini dilakukan beberapa tahapan, yaitu pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan antara lain penjelasan teori dan praktek langsung kepada peserta karyawan. Hasil yang diperoleh dari pelatihan ini adalah karyawan dapat mengetahui teknik pemanfaatan marketplace untuk peningkatan pendapatan. Adapun tujuan dari pelatihan pemanfaatan marketplace ini, kiranya dapat membantu karyawan Inti Mas Motor untuk peningkatan pendapatan sampingan mereka, selain penghasilan utamanya. Kata kunci: pelatihan; marketplace; tokopedia AbstractUtilizing the Tokopedia marketplace has often been used to carry out buying and selling transactions safely. This of course requires certain techniques so that your online kiosk can operate optimally and generate additional income for sellers. Including Inti Mas Motor employees, to earn additional income independently. So there needs to be basic training for employees to utilize the marketplace. In this training, training was conducted on the use of the Tokopedia marketplace for Inti Mas Motor employees in the Ciledug area, so they could utilize the marketplace to increase income. In this activity, several stages were carried out, namely direct observation, interviews, and literature study. The methods used include direct theoretical and practical explanations to employee participants. The results obtained from this training are that employees can understand techniques for using the marketplace to increase income. The aim of this marketplace utilization training is to help Inti Mas Motor employees increase their side income, apart from their main income. Keywords: training; marketplace; tokopedia
PELATIHAN E-MAIL MARKETING BAGI UMKM WILAYAH KELURAHAN PANINGGILAN UTARA Shita, Rizky Tahara; Hin, Lauw Li; Diana, Anita; Achadiani, Dwi; Tarigan, Fatmasari
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19256

Abstract

ABSTRAKSaat ini  internet menjadi kebutuhan utama dari setiap masyarakat. Salah satu fasilitas yang memanfaatkan internet adalah electronic mail (e-mail) untuk berkirim pesan dengan lebih cepat dibandingkan cara biasa. Pengiriman e-mail, dapat dimanfaatkan untuk memasarkan produk agar usaha dapat lebih berkembang yaitu dengan menggunakan teknik e-mail marketing. Pada pelatihan kali ini, dilakukan pelatihan e-mail marketing bagi masyarakat di wilayah kelurahan Paninggilan Utara, agar memanfaatkan e-mail untuk pengembangan usaha. Dalam kegiatan ini dilakukan beberapa tahapan, yaitu pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan antara lain penjelasan teori dan praktek langsung kepada peserta. Hasil yang diperoleh dari pelatihan ini adalah masyarakat dapat mengetahui pemanfaatan internet dan e-mail untuk pengembangan usaha melalui teknik e-mail marketing, serta terwujudnya misi Kelurahan Paninggilan Utara  sebagai mitra pelatihan. Pemanfaatan internet dan e-mail melalui pelatihan ini, diharapkan dapat membantu masyarakat untuk melakukan pemasaran dalam mengembangkan usahanya. Kata kunci: internet; e-mail; marketing. ABSTRACTCurrently, the internet is the main need of every society. One of the facilities that utilizes the internet is electronic mail (e-mail) to send messages faster than normal methods. Sending e-mail can be used to market products so that the business can develop further, namely by using e-mail marketing techniques. In this training, e-mail marketing training was carried out for people in the Paninggilan Utara sub-district area, so that they could use e-mail for business development. In this activity, several stages were carried out, namely direct observation, interviews, and literature study. The methods used include direct theoretical and practical explanations to participants. The results obtained from this training are that the public can understand the use of the internet and e-mail for business development through e-mail marketing techniques, as well as realizing the mission of North Paninggilan Village as a training partner. It is hoped that the use of the internet and e-mail through this training can help people carry out marketing in developing their businesses. Keywords: internet; e-mail; marketing.
Optimization Of Digital Marketing Utilization Based on E-Commerce to Enhance Sales and Marketing Larasati, Adinda Dwi; Diana, Anita
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 15 No. 01 (2026): JANUARY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v15i01.2570

Abstract

This study aims to develop and optimize digital marketing strategies through an e-commerce–based system for the Charming Charlotte accessories business in order to enhance sales effectiveness and competitive advantage. The problems identified include the limited use of marketing media that rely solely on social media, the absence of a website capable of supporting online transactions, and manual order recording that increases the risk of data processing errors. This research employs the Business Model Canvas (BMC) to formulate the business model, utilizes Unified Modeling Language (UML) to model system processes, and develops an e-commerce website based on a Content Management System (CMS) using WordPress and WooCommerce integrated with Search Engine Optimization (SEO) techniques. The results indicate that the implementation of the e-commerce system effectively expands marketing reach, improves transaction management efficiency, provides more systematic sales reports, and enhances business visibility through search engine optimization. This research proves that the simultaneous integration of CMS, BMC, UML, and SEO is effective in strengthening digital marketing performance for small businesses.
PELATIHAN PENGGUNAAN SOCIAL MEDIA BAGI KARYAWAN QALBY LAUNDRY Shita, Rizky Tahara; Lauw, Li Hin; Diana, Anita; Santika, Reva Ragam; Tarigan, Fatmasari
Jurnal Abdimas Musi Charitas Vol. 9 No. 2 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 2, Desember 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i2.1752

Abstract

Purpose: Qalby Laundry is a micro, small, and medium enterprise operating in the laundry service sector since 2018, serving both individual and corporate customers. Although the business has adopted a website as part of its digital presence, the utilization of social media for marketing purposes has not been optimized. This community service activity aims to strengthen employees’ digital marketing capabilities through social media utilization in order to enhance business visibility and market penetration. Methodology: The activity was conducted through a training program combining theoretical explanation and hands on practice for Qalby Laundry employees. The training focused on introducing digital marketing concepts, selecting appropriate social media platforms based on target markets, and applying practical strategies for content creation and information dissemination. Findings: The training results indicate that participants gained new knowledge related to digital technology and online information dissemination through social media. Employees demonstrated an improved understanding of how social media platforms can be utilized for promotion, business expansion, and customer engagement in alignment with the characteristics of the target market. Practical Implications: The implementation of social media marketing enables Qalby Laundry to strengthen its promotional strategies, expand market reach, and enhance competitiveness in the digital era. Employees are better equipped to manage social media as an effective promotional tool that supports business sustainability. Originality Value: This program emphasizes employee empowerment as a key driver of digital transformation in micro and small enterprises. Rather than focusing solely on technology adoption, the activity builds practical digital marketing competence among employees to support long term business development.
Pelatihan penggunaan kolaborasi google sheet untuk pencatatan administrasi pada Qalby Laundry Rizky Tahara Shita; Lauw Li Hin; Anita Diana; Reva Ragam Santika; Fatmasari Fatmasari
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.31423

Abstract

AbstrakQalby Laundry adalah salah satu UMKM yang bergerak dalam bidang ini dan sudah berdiri sejak tahun 2018 dalam melayani pelanggannya. Dalam kegiatan operasionalnya, pencatatan administrasi menjadi hal yang masih dilakukan secara konvensional oleh Qalby Laundry. Hal ini menjadi kendala karena memungkinkan terjadi kesalahan pencatatan atau perhitungan transaksi di Qalby Laundry. Oleh karena itu dibutuhkan sebuah mekanisme sederhana yang dapat membantu proses pencatatan administrasi oleh karyawan laundry tersebut. Solusi yang diberikan adalah pelatihan penggunaan kolaborasi Google Sheet untuk pencatatan administrasi di Qalby Laundry. Dalam kegiatan ini terdapat tahapan-tahapan, antara lain pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan yaitu penjelasan teori dan praktek langsung kepada karyawan laundry. Tujuan pelatihan ini agar pencatatan administrasi transaksi dapat dilakukan lebih cepat, mengurangi kesalahan pencatatan dan perhitungan, serta dapat dilakukannya kolaborasi antara karyawan dalam menjalani proses bisnis laundry ini. Hasil dari pelatihan ini adalah dapat dilakukannya pencatatan administrasi yang baik dari transaksi yang terjadi, serta pemilik laundry dapat lebih mudah dan lebih cepat dalam mendapatkan informasi laporan rekapitulasi sederhana yang juga tidak banyak mengeluarkan biaya dalam pemanfaatan konsep kolaborasi dengan Google Sheet ini. Kata kunci: pelatihan; laundry; spreadsheet; google sheet AbstractQalby Laundry is a micro, small, and medium enterprise (MSME) operating in the laundry service sector, established in 2018 to serve its customers. In its daily operations, administrative record-keeping at Qalby Laundry is still conducted manually. This poses challenges, as it increases the likelihood of recording or calculation errors in transaction data. Therefore, a simple mechanism is needed to support the administrative recording process carried out by the laundry staff. The proposed solution is a training program on the use of  Google Sheets collaboration for administrative record-keeping at Qalby Laundry. The activities in this program include several stages such as direct observation, interviews, and literature review. The method used combines theoretical explanation with hands-on practice provided to the laundry staff. The goal of this training is to enable faster transaction record-keeping, reduce errors in data entry and calculations, and facilitate collaboration among employees involved in the laundry business process. As a result of this training, Qalby Laundry can implement proper and accurate administrative records of transactions. Additionally, the laundry owner can access summarized reports more easily and quickly, with minimal costs involved through the use of Google Sheets' collaborative features. Keywords: training; laundry; spreadsheet; google sheet
Pelatihan pembuatan blog untuk wirausaha online menggunakan blogspot.com di lingkungan Yayasan Kreasi Insan Nusantara Rizky Tahara Shita; Lauw Li Hin; Anita Diana; Dwi Achadiani; Reva Ragam Santika
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27631

Abstract

AbstrakProgram kegiatan ini menyelenggarakan sesi pelatihan tentang cara membuat blog untuk mempelajari kewirausahaan online, yaitu pelatihan pembuatan email dan pembuatan blog gratis di Blogspot.com bagi masyarakat di wilayah seputar Yayasan Kreasi Insan Nusantara di Kelurahan Sudimara Timur, Ciledug, Tangerang Banten. Pelatihan ini bertujuan agar warga setempat dapat mempelajari berbagai keterampilan dan berbagai  pendidikan di luar sekolah melalui kewirausahaan, mengatasi tantangan masa depan, dan menunjukkan daya saing di era globalisasi. Dalam kegiatan ini dilakukan beberapa tahapan, yaitu pengamatan langsung, wawancara, dan studi literatur. Metode yang digunakan antara lain penjelasan teori dan praktek langsung kepada warga. Hasil dari pelatihan ini adalah warga dapat mengetahui langkah-langkah membuat dan mengelola blog untuk berjualan (wirausaha) online . Pemanfaatan blog ini, kiranya dapat membantu warga  agar dapat meningkatkan keterampilan dan pendapatan warga. Kata kunci: pelatihan; blog; wirausaha online AbstractThis activity program organizes training sessions on how to create a blog to learn online entrepreneurship, namely training on creating emails and creating free blogs on Blogspot.com for the community in the area around the Yayasan Kreasi Insan Nusantara in Sudimara Timur Village, Ciledug, Tangerang Banten. This training aims to enable local residents to learn various skills and various education outside of school through entrepreneurship, overcome future challenges, and demonstrate competitiveness in the era of globalization. In this activity, several stages were carried out, namely direct observation, interviews, and literature studies. The methods used include explanations of theory and direct practice to residents. The results of this training are that residents can learn the steps to create and manage a blog for selling (entrepreneurship) online. The use of this blog can hopefully help residents to improve their skills and income. Keywords: training; blog; online entrepreneurship
Co-Authors Achadiani , Dwi Achadiani, Dwi Achadiani, Dwi Adeline, Bianca Vania Andika Fauzan Pratama Andrean Rizki Ramadan Anggraeni Dyah S Anif, Mohammad Ardhiansyah, Muhammad Rafly Ari Saputro, Ari Arief Wibowo Aryasanti, Agnes Athariq Rifki Yanda Atik Ariesta Azizah Febriani Celina Pertiwi Deni Mahdiana Dwi Achadiani Dwi Achadiani Dwi Achadiani Dwi Achadiani Dwi Setyo Aji Dyah Retno Utari Dyah Retno Utari Dyah Retno Utari Dyah Retno Utari, Dyah Retno Eka Hadi Subekti Elizabaeth Ginting Endriyanto Endriyanto Faisal Faisal Fajar Setiawan Farhan Hariri Farida Ariyani, Pipin fariz putra Fatmasari Fatmasari Fatmasari Fatmasari Fatmasari Fatur Ristia Febry Aryo Riandhito Ferdiansyah Ferdiansyah Frayudha Ristia Gumelar Fu'adi, M. Irsyad Ganjar Tri Nugroho Ginting, Elizabaeth Grace Gata, Grace Hadi, Kemal Hendri Irawan Hermawan, Dandi Hestya Patrie Humisar Hasugian Indah Puspasari Handayani Ita Novita Kemal Hadi Khoiri, Achmad Larasati, Adinda Dwi Lauw Li Hin Lauw, Li Hin Lusi Marleni, Lusi Mahendrasyah, Ihjal Maulana Nurdin Mayonda Mohamad Parli Merlina Merlina Mochammad Fachrizal MUFTI MUFTI, MUFTI Muhamad Ajie Panca Kurniawan Muhammad Dzakky Imaduddin Ikhwani Muhammad Ircham Zamroni Muhammad Satryandi Ogansyah Mukti, Alfian Nagari, Abednego Berly Dewa Nurwati, Nurwati Parli, Afri Nur Akbar Prabowo Adi Pangestu Putra, Arief Indrawan Putra, Bintang Rama PUTRA, RICKY WIDYANANDA Putri Suryandari Rahmat Fajar Ranting Damar Ayu Ratna Ujiandari Renaldi Setiawan Putra Reva Ragam Santika Risaychi, Diva Ajeng Brillian Rismawandi, Rismawandi Rizka Aulia Nurrochmah Rizky Tahara Shita Roberto Cornaleus Rudi Santoso Rusdah Rusdah Rusdah Sartana, Bruri Trya Shita, Rizky Tahara Subandi Subandi Suci Nurhanijah Sulhi Romadhoni Syahputra, Angga Tarigan, Fatmasari Titin Fatimah Wahyu Pramusinto Wendi Usino Wiharto, Yudi Wulandari, Retno Yandika Gema Yuliazmi, Yuliazmi