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All Journal International Journal of Evaluation and Research in Education (IJERE) Indonesian Journal of Applied Linguistics (IJAL) Journal of Education and Learning (EduLearn) Jurnal Penelitian Pendidikan Language Circle : Journal of Language and Literature Lembaran Ilmu Kependidikan Celt: A Journal of Culture, English Language Teaching & Literature Edukasi: Jurnal Pendidikan dan Pengajaran Journal on English as a Foreign Language (JEFL) IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature EDULITE: Journal of English Education, Literature and Culture ELT Forum: Journal of English Language Teaching English Education Journal The Journal of Educational Development PRASASTI: Journal of Linguistics IJoLE: International Journal of Language Education Journal of Educational Research and Evaluation Voices of English Language Education Society Rainbow : Journal of Literature, Linguistics and Cultural Studies TLEMC (Teaching and Learning English in Multicultural Contexts) Elsya : Journal of English Language Studies LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Ideguru: Jurnal Karya Ilmiah Guru Varia Humanika Journal of English Education Program (JEEP) Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Law, Administration, and Social Science ALLURE JOURNAL Journal Of Sustainability Perspectives Journal of Sustainability Perspectives UNNES International Conference on ELTLT Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology Jurnal Bisnis dan Komunikasi Digital Journal Pemberdayaan Ekonomi dan Masyarakat English Education Journal Rainbow : Journal of Literature, Linguistics and Culture Studies Varia Humanika
Hendi Pratama
Jurusan Bahasa Dan Sastra Inggris, FBS, Universitas Negeri Semarang, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : English Education Journal

 1 
The Realization of Expressive Speech Act Used in Smartphone Advertisement Videos on YouTube Indah Nurhidayah; Pratama, Hendi; Sri Wuli Fitriati
English Education Journal Vol. 14 No. 1 (2024): March 2024
Publisher : English Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efg78s60

Abstract

This qualitative descriptive study analyses the use of illocutionary speech acts by pragmatic analysis, especially expressive speech acts, used in 5 selected Samsung advertisements found in YouTube, in which the brands tried to mock or make fun of Apple, its competitor. In its relation to the study of language, advertisements are known employ the functions of language to conduct communication between the sellers or brand producents and the customers, include providing informative and persuasive contents to the customers, in which the brand conveys some message and persuade the consumers to make them buy the products. Just like other kinds of communications, speech acts are employed in advertisements. In comparative advertisements, the brands compare their features to other brands’ to give the audience insight that their products are better than their competitors, and this kind of advertisement is the focus of this study, taking the example of Samsung advertisements with comparing their products to Apple’s. Author used the classification of Searle (1979) in identifying the kind of illocutionary acts in each advertisement. Focusing on the use of expressive illocutionary acts, this study found that not all selected advertisements contain its implementation. From all five selected advertisements, only three advertisements utilize expressive illocutionary speech acts. Expressive illocutionary speech acts found in this study are criticizing, apologizing, boasting, and greeting. This study would be helpful for further research reference and additional insight in learning and discussing expressive speech acts in communication.    
Pragmatic Analysis of Maxims Flouting Contained in PunHubOnline Memes on Instagram Alifa Fegasanti, Prahda; Pratama, Hendi; Wahyuni, Sri
English Education Journal Vol. 15 No. 1 (2025): June 2025
Publisher : English Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eej.v14i4.10693

Abstract

The massive use of the internet in Indonesia is followed by the use of social media. This gave birth to a new phenomenon among its users, the creativity of making memes. Memes in the form of images or videos are defined as ideas, behaviors or styles that spread from one person to another through social media which become a vehicle for entertainment due to their funny and parodic nature. Humor in memes can occur because speakers are flouting Grice's Cooperative Principle. This study aims to describe how the flouting maxim in PunHubOnline memes and how the strategy used to produce implicature. The results show that these funny memes are generated by flouting Grice's maxim where exaggeration or under-statement is often created through the implicature of flouting the maxim. Flouting of Quantity maxims often occurs because the information provided contains more and less, while in flouting of quality maxims it often occurs due to several strategies namely hyperbole, metaphor, Irony and Banter. Flouting of relevance maxims also occurs when the conversation in the meme contains irrelevant conversations between speakers and speech partners. In addition, flouting maxim of manner often occurs due to being obscure in the conversation in the meme.
Realization of Assertive Speech Acts By The Main Character in The Turning Red Film Fadillah, Syifa Fellashufa; Syafri, Frimadhona; Pratama, Hendi
English Education Journal Vol. 14 No. 2 (2024): June 2024
Publisher : English Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/54ax1f25

Abstract

In the field of pragmatics, speech act analysis is fundamental to knowing the intended meaning behind a speaker's utterance. The objectives of this particular study encompass elucidating the manifestation of assertive speech, direct and indirect assertive speech acts, and the utilization of Asian Politeness by Meilin Lee in the acclaimed film Turning Red. Methodologically, this study adopted a qualitative approach with pragmatics study. The findings illuminated that there were 71 instances of utterances indicative of speech acts. Furthermore, the primary character exhibited a predilection towards employing assertive speech acts to articulate her beliefs and viewpoints, thereby expressing and elucidating various concepts in her utterances. Mei predominantly employed direct speech in her interactions with friends. However, in certain scenarios, she resorted to indirect speech when declining her friends' invitations. Moreover, she employed indirect speech to mask her emotions. In an effort to safeguard her mother’s feelings and conceal actions that perturbed her, Mei frequently resorted to fabrications
Co-Authors Abdurrahman Faridi Abimanto, Dhanan Aflahatun, Nur Agustien, Helena I.R. Ahmad Syaifudin Ain, Qurat ul Ainy, Qurrot Ali Formen Alifa Fegasanti, Prahda Amalia, Widya Amin Retnoningsih Anwar, Choiril Arriyani, Nurfisi Ashar, Baihaqi Caesar, Yuniar Chrismonia Dewi Sartika Dwi Rukmini Eko Suwignyo Eko Suwignyo Fadillah, Syifa Fellashufa Fahrur Rozi Fajlin, Eka Yulianti Fajlin, Eka Yulianti Fathur Rokhman Fatma Hetami Fauzi, Iwan Ferrian Erwanto Fitriani, Walida Wahid Frimadhona Syafri Galuh Kirana Dwi Areni Hadzik, Muhamad Irfan Hanik Nurul Faizah Hartono, Rudi Hidayat, Rayhan Imanuel Kamlasi, Imanuel Indah Nurhidayah Issy Yuliasri istiani, imas Januarius Mujiyanto Januarius Mujiyanto, Januarius Januarius, Januarius M. Sukarno Maria Johana Ari Widayanti Ma’mun, Nadiah Mujianto, Januarius Mumtaza, Anis Ardiana Nadiah Ma’mun Nafi', Mar' Atul Latifah Jauharin Nugroho, Kurniawan Yudhi Nurcahya, Wirawan Firman Nyoman Karina Wedhanti Pryla Rochmahwati Puji Astuti Puteri, Siti Azizah Putri, Alisha Rahma Putri, Stephanie Priyanto Raspati, Bintang Retno Rahayuningsih Rika Riwayatiningsih Rini Susanti Wulandari Seful Bahri Setiani, Imas Shabrina, Annisa Nurul Sri Wahyuni Sri Wuli Fitriati Suwandi Suwandi Suwandi Suwandi Syahid Abdulloh Titus Adhi Sukmana W, Widhiyanto Yunda Lestari, Yunda zulfa Sakhiyya Zulfa Sakhiyya