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All Journal INFORMASI Dinamika Hukum Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Inovator Jurnal Hukum Positum Transparansi Jurnal Ilmiah Ilmu Administrasi COMMICAST Amsir Law Jurnal (ALJ) Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Minfo Polgan (JMP) Eruditio : Indonesia Journal of Food and Drug Safety Vifada Assumption Journal of Law
Prayudi Prayudi
Prayudi is a lecturer at the School of Communication Studies, UPN “Veteran” Yogyakarta and is a PhD candidate at RMIT University, Melbourne, Australia.
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : COMMICAST

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Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Nur Aswad, Iqbal; Prayudi, Prayudi; Rochayanti, Christina
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Abstract

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.
Digital marketing model on Hospitality business’s social media : (Study at Indoluxe Hotel Jogjakarta) Carla Puspita, Fabiola; Prayudi, Prayudi; Arief Sosiawan, Edwi
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.9492

Abstract

The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.
Co-Authors Adi, Tri Wahyu Agus Taufik Mulyono ahsan, muh Ananda, Shafia Andi Vita Sukmarini, Andi Vita Annisa, Arini Nur Arief Sosiawan, Edwi Arief Wicaksono, Arief Arswendi, Alif Asnul, Nur Shania Auliah Ambarwati Basuki Agus Suparno Carla Puspita, Fabiola Caswito, Ade Chairat, Arief Suardi Nur Christina Rochayanti Darmawati Darmawati Dody, Dody Fachdar, Rully Ashari Iqbal Nur Aswad Isnatul, Via Jandevi, Uspal Kartika Ayu Ardhanariswari, Kartika Ayu Kusumastuti, Dyah Pratiwi Lisdiana Lisdiana Mannan, Khaerul Muh. Darwis Muhammad Ridwan Najid Najid, Najid Nasril Sany Ninik Probosari, Ninik Oktarina, Kurniawati Prabowo, Eri Pradana, Syafa’at Anugrah Prasisto, Johamran PUJI LESTARI Purwanda, Nur Widia Rahma, Nur Mifta Rexady, Virda Ghesela Saputra, Denni Sari, Endah Murtiana Sulastri Sulastri Sunardi Purwanda Susilo, M. Edy Tambun, Johan Rivaldo Tri Astuti Vaza, Hery Wulandari Wulandari Yugianto, Haris Yusmanizar Yusmanizar Yuwono, R Sapto Yuwono, R. Sapto