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All Journal INFORMASI Dinamika Hukum Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Jurnal Inovator Jurnal Hukum Positum Transparansi Jurnal Ilmiah Ilmu Administrasi COMMICAST Amsir Law Jurnal (ALJ) Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Minfo Polgan (JMP) Eruditio : Indonesia Journal of Food and Drug Safety Vifada Assumption Journal of Law
Prayudi Prayudi
Prayudi is a lecturer at the School of Communication Studies, UPN “Veteran” Yogyakarta and is a PhD candidate at RMIT University, Melbourne, Australia.
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengenalan Energi Baru Terbarukan melalui Media Pembelajaran Interaktif pada Tingkat Pendidikan Dasar Chairat, Arief Suardi Nur; Ridwan, Muhammad; Prayudi, Prayudi; Sany, Nasril; Dody, Dody; Kusumastuti, Dyah Pratiwi; Vaza, Hery; Asnul, Nur Shania
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1216

Abstract

Global warming has become a major concern due to its impacts on the environment and human life. One way to reduce these impacts is by increasing the use of renewable energy. Introducing the concept of renewable energy at the elementary school level is expected to foster students’ awareness and understanding of the importance of using clean energy. This Community Service (PkM) program aims to enhance the knowledge and understanding of students and teachers at SD Islam Al Azhar 5, West Jakarta, regarding solar-based renewable energy through an interactive learning approach. The activities were carried out in several stages, including survey, socialization, training, evaluation, and sustainability. The socialization session was delivered through material presentations supported by engaging visual media, while the training involved assembling toys powered by solar energy. The results showed strong enthusiasm, improved understanding of renewable energy among students and teachers, and enhanced teacher skills in implementing interactive learning. This program also encouraged greater awareness of the importance of adopting renewable energy in daily life.
Branding in Crisis: Pizza Hut Indonesia’s Strategic Response to Boycott through Ristorante Prayudi, Prayudi; Putra, Gilang Septian; Botu, Yehezkiel Ronaldo
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

This study investigates the brand strategy of Pizza Hut Indonesia in response to reputational damage caused by public boycott campaigns related to the Israel–Palestine conflict. The research particularly examines the strategic role of Ristorante, a localized sub-brand introduced following the crisis, in repositioning the brand, redefining its personality, and reconstructing its identity. Employing a qualitative method with a case study approach, the study draws from literature reviews, corporate documentation, and media sources to analyze the multidimensional branding strategy implemented. The findings reveal that Ristorante served as a branding innovation aimed at realigning Pizza Hut Indonesia with national values, emotionally engaging Generation Z consumers, and demonstrating empathy through local community involvement. The brand repositioned itself as culturally rooted and emotionally responsive, moving beyond global fast-food narratives to emphasize Indonesian ownership, lifestyle alignment, and corporate social responsibility. This research contributes to brand communication theory by showing how emotional branding, localized innovation, and socio-political sensitivity can serve as key mechanisms in brand recovery and resilience during crises. The study also highlights the importance of embedding empathy, cultural relevance, and consumer values into the core of brand strategy. However, the research is limited to a single case and relies on secondary data, suggesting opportunities for future studies to validate findings through comparative and longitudinal approaches.
Co-Authors Adi, Tri Wahyu Agus Taufik Mulyono ahsan, muh Ananda, Shafia Andi Vita Sukmarini, Andi Vita Annisa, Arini Nur Arief Sosiawan, Edwi Arief Wicaksono, Arief Arswendi, Alif Asnul, Nur Shania Auliah Ambarwati Basuki Agus Suparno Botu, Yehezkiel Ronaldo Carla Puspita, Fabiola Caswito, Ade Chairat, Arief Suardi Nur Christina Rochayanti Darmawati Darmawati Dody, Dody Fachdar, Rully Ashari Iqbal Nur Aswad Isnatul, Via Jandevi, Uspal Kartika Ayu Ardhanariswari, Kartika Ayu Kusumastuti, Dyah Pratiwi Lisdiana Lisdiana Mannan, Khaerul Muh. Darwis Muhammad Ridwan Najid Najid, Najid Nasril Sany Ninik Probosari, Ninik Oktarina, Kurniawati Prabowo, Eri Pradana, Syafa’at Anugrah Prasisto, Johamran PUJI LESTARI Purwanda, Nur Widia Putra, Gilang Septian Rahma, Nur Mifta Rexady, Virda Ghesela Saputra, Denni Sari, Endah Murtiana Sulastri Sulastri Sunardi Purwanda Susilo, M. Edy Tambun, Johan Rivaldo Tri Astuti Vaza, Hery Wulandari Wulandari Yugianto, Haris Yusmanizar Yusmanizar Yuwono, R Sapto Yuwono, R. Sapto