Article Per Year (5 Year)
p-Index From 2021 - 2026
3.153
P-Index
This Author published in this journals
All Journal INFORMASI Dinamika Hukum Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Jurnal Inovator Jurnal Hukum Positum Transparansi Jurnal Ilmiah Ilmu Administrasi COMMICAST Amsir Law Jurnal (ALJ) Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Jurnal Pengabdian Masyarakat (ABDIRA) Eruditio : Indonesia Journal of Food and Drug Safety Vifada Assumption Journal of Law
Prayudi Prayudi
Prayudi is a lecturer at the School of Communication Studies, UPN “Veteran” Yogyakarta and is a PhD candidate at RMIT University, Melbourne, Australia.
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Branding in Crisis: Pizza Hut Indonesia’s Strategic Response to Boycott through Ristorante Prayudi, Prayudi; Putra, Gilang Septian; Botu, Yehezkiel Ronaldo
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the brand strategy of Pizza Hut Indonesia in response to reputational damage caused by public boycott campaigns related to the Israel–Palestine conflict. The research particularly examines the strategic role of Ristorante, a localized sub-brand introduced following the crisis, in repositioning the brand, redefining its personality, and reconstructing its identity. Employing a qualitative method with a case study approach, the study draws from literature reviews, corporate documentation, and media sources to analyze the multidimensional branding strategy implemented. The findings reveal that Ristorante served as a branding innovation aimed at realigning Pizza Hut Indonesia with national values, emotionally engaging Generation Z consumers, and demonstrating empathy through local community involvement. The brand repositioned itself as culturally rooted and emotionally responsive, moving beyond global fast-food narratives to emphasize Indonesian ownership, lifestyle alignment, and corporate social responsibility. This research contributes to brand communication theory by showing how emotional branding, localized innovation, and socio-political sensitivity can serve as key mechanisms in brand recovery and resilience during crises. The study also highlights the importance of embedding empathy, cultural relevance, and consumer values into the core of brand strategy. However, the research is limited to a single case and relies on secondary data, suggesting opportunities for future studies to validate findings through comparative and longitudinal approaches.
Analisa Perawatan Sea Water Pump Terhadap Kebutuhan Direct Cooling System Di KMP. Salvino PT. Samudra Ferry Oktarina, Kurniawati; Yugianto, Haris; Saputra, Denni; Prayudi, Prayudi
Jurnal INOVATOR Vol. 8 No. 1 (2025): Jurnal INOVATOR
Publisher : LPPM Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/inovator.v8i1.410

Abstract

Kapal merupakan sarana transportasi yang saat ini menjadi salah satu transportasi yang diperlukan bagi menunjang aktivitas masyarakat sehingga diperlukan ketahanan kapal dalam main engine untuk beroperasi lebih lama maka dibutuhkan sistem pendingin yang dapat membantu main engine sehingga tidak terjadi overheat. Main engine memerlukan sistem yang dapat menjaga kestabilan suhu maka dibutuhkan direct cooling system. Untuk memenuhi kebutuhan direct cooling system perlu adanya komponen pendukung yang dapat menyuplai kebutuhan direct cooling system yaitu sea water pump. Metode yang digunakan adalah metode FTA (Fault Tree Analysis). Metode untuk mengidentifikasi penyebab terjadinya kerusakan pada sea water pump yang akan mempengaruhi kebutuhan pada direct cooling system. Dari hasil penelitian ini di simpulkan bahwa untuk memenuhi kebutuhan direct cooling system perlu dilakukan pemeriksaan dan pengontrol yang lebih intens pada sea water pump untuk menghindari terjadinya kerusakan yang dapat menimbulkan peningkatan suhu pada main engine akibat kurangnya kebutuhan direct cooling system.
Co-Authors Adi, Tri Wahyu Agus Taufik Mulyono ahsan, muh Ananda, Shafia Andi Vita Sukmarini Annisa, Arini Nur Arief Sosiawan, Edwi Arswendi, Alif Asnul, Nur Shania Auliah Ambarwati Basuki Agus Suparno Botu, Yehezkiel Ronaldo Carla Puspita, Fabiola Caswito, Ade Chairat, Arief Suardi Nur Christina Rochayanti Dody, Dody Fachdar, Rully Ashari Iqbal Nur Aswad Jandevi, Uspal Kartika Ayu Ardhanariswari, Kartika Ayu Kusumastuti, Dyah Pratiwi Lisdiana Lisdiana Mannan, Khaerul Muh. Darwis Muhammad Ridwan Najid Najid, Najid Nasril Sany Ninik Probosari, Ninik Oktarina, Kurniawati Prabowo, Eri Pradana, Syafa’at Anugrah Prasisto, Johamran PUJI LESTARI Purwanda, Nur Widia Putra, Gilang Septian Rahma, Nur Mifta Rexady, Virda Ghesela Saputra, Denni Sari, Endah Murtiana Sulastri Sulastri Sunardi Purwanda Susilo, M. Edy Tambun, Johan Rivaldo Tri Astuti Vaza, Hery Wulandari Wulandari Yugianto, Haris Yusmanizar Yusmanizar Yuwono, R. Sapto