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Pengaruh Produk Wisata, Citra Destinasi Dan Word Of Mouth Terhadap Keputusan Berkunjung Pada Pantai Bandengan Jepara (Studi Pada Pengunjung Pantai Bandengan Jepara) Ghaitsani, Sabrina; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.069 KB)

Abstract

Bandengan beach is one of the attractions located in Jepara Regency. Based on the data obtained the number of visitors to the Bandengan Beach is fluctuating and never reaches the target. This can predicted due to the declining quality of the facilities that cause visitors to perceptions about Bandengan to be negative. This study aims to identify the effect of Tourism Products, Destination Image and Word of Mouth on the decision to visit the Bandengan Beach of Jepara. This type of research is explanatory research, where data collection techniques used are questionnaire aids. The selected sample of 100 visitors with accidental sampling and purposive sampling. The respondents were visitors of the attraction of Bandengan Beach who had visited Bandengan Beach and learned information about Bandengan Beach from others. The results showed that the three variables, respectively, and simultaneously, influenced the decision to visit Bandengan Jepara Beach, and of the three variables studied, the tourism product variable was the variable that had the greatest influence on the decision to visit. Pantai Bandengan merupakan salah satu obyek wisata yang berada di Kabupaten Jepara. Berdasarkan data yang didapatkan jumlah pengunjung Pantai Bandengan fluktuatif dan tidak pernah mencapai target. Diduga menurunnya kualitas fasilitas yang mengakibatkan persepsi pengunjung mengenai Pantai Bandengan menjadi negatif. Penelitian ini bertujuan untuk mengetahui pengaruh Produk Wisata, Citra Destinasi dan Word Of Mouth terhadap keputusan berkunjung pada Pantai Bandengan Jepara. Tipe penelitian ini adalah explanatary reasearch, dimana teknik pengumpulan data yang digunakan yaitu alat bantu kuesioner. Sampel yang dipilih berjumlah 100 orang dengan accidental sampling dan purposive sampling. Responden tersebut adalah pengunjung objek wisata Pantai Bandengan yang sudah pernah berkunjung ke Pantai Bandengan dan mengetahui informasi Pantai Bandengan dari orang lain. Hasil penelitian menunjukkan bahwa ketiga variabel, masing-masing maupun secara bersama berpengaruh terhadap keputusan berkunjung Pantai Bandengan Jepara, dan dari ketiga variabel yang diteliti variabel produk wisata merupakan variabel yang memberikan pengaruh paling besar terhadap keputusan berkunjung.
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Keputusan Penggunaan Maskapai Lion Air (Studi Pada Penumpang Rute Semarang - Jakarta) Crismonita, Raisa; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract

 Abstract: The existance of low-cost airlines or Low Cost Carrier (LCC) is much in demand by the public, one of  airlines as a pioneer of the LCC flights is Lion Air Airlines. However, the results of the Top Brand Index (TBI) in the Airlines category showed that the percentage of TBI had decreased. The results of On Time Performance (OTP), which serves as a benchmark for flight timeliness, show that the percentage is decreasing. This research purpose to determine the influence of service quality and brand image on the decision to use the Lion Air airline. This research using nonprobability sampling and the type of research is explanatory research. The sample used was 100 respondent with quetionaire.This study uses quantitative and qualitative analysis with validity, reliability, normality, correlation coefficient, determination coefficient, simple and multiple regression, significance of t test and F test. The results of this study indicate that correlation coefficient of service quality variables and brand image on using decisions has a strong relationship. However, the two independent variables cannot be said excellent because there are negative perceptions from respondents. Therefore, the Lion Air airline must improve the quality of service with internal company repairs. Then to improve brand image, companies must increase responsibility and communication to strengthen the brand of Lion Air. Keywords: Service Quality; Brand Image; Using Decisions. Abstrak: Hadirnya penerbangan dengan biaya yang terjangkau atau Low Cost Carrier (LCC) banyak diminati oleh masyarakat Indonesia, maskapai yang menjadi pelopor penerbangan LCC yaitu maskapai Lion Air. Namun, hasil Top Brand Index (TBI) kategori Airlines menunjukkan bahwa persentase TBI mengalami penurunan. Hasil On Time Performance (OTP) yang menjadi tolak ukur ketepatan waktu penerbangan menunjukkan bahwa persentase OTP  semakin menurun. Tujuan dari riset ini adalah untuk melihat hasil dari pengaruh kualitas pelayanan dan citra merek terhadap keputusan penggunaan maskapai Lion Air. Pengambilan sampel menggunakan teknik nonprobability sampling dan tipe penenlitian ini termasuk dalam explanatory research.. Penelitian ini menggunakan responden sebanyak 100 orang dengan kuesioner. Riset ini menggunakan analisis kuantitatif dan kualitatif dengan uji validitas, reabilitas, uji normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikasi uji t dan uji F. Hasil penelitian ini menunjukkan koefisien korelasi variabel kualitas pelayanan dan citra merek terhadap keputusan penggunaan memiliki hubungan yang kuat. Namun, kedua variabel independen tersebut belum dapat dikatakan sangat baik karena terdapat persepsi negatif dari responden. Maskapai Lion Air harus meningkatkan kualitas pelayanan dengan perbaikan internal perusahaan. Kemudian untuk meningkatkan citra merek,  perusahaan harus  meningkatkan tanggung jawab atas permasalahan yang terjadi dan komunikasi untuk memperkuat brand lion air . Kata Kunci: Kualitas Pelayanan; Citra Merek; Keputusan Penggunaan
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kecantikan Mustika Ratu (Studi Pada Konsumen Mustika Ratu Di Kota Semarang) Maulidia, Ana; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract: The research was motivated by the increasing growth of brand cosmetics and offers a variety of benefits for fulfilling the needs of beauty and skin care.”Mustika Ratu“is one of the brand cosmetic that seeks to meet the needs of consumers for health and beauty care that is universally accepted as a product based on culture, natural, and modern.”Mustika Ratu’s sales has decrased in the last three years from 2017 to 2019. The purpose of this research is“to determine the effect of brand quality and brand image on purchasing decision Mustika Ratu’s products.”This“type of research is explanatory research and sampling uses non-probability sampling techniques through purposive sampling technique. The sample used was 100 respondents. Brand quality and brand image the both variable have positive and significants effect on purchasing decision.”In“this study brand quality variable has a greater effect on purchasing decision.” The independent variables cannot be said to be very good, because there are still negative perceptions from respondents. Based“on the result of this research, researcher suggest that Mustika Ratu” should to improve packaging, do product innovation and development. As well as increasing consumer confidence in Mustika Ratu so that consumers are sure to make Mustika Ratu the first choice and did not take long time in deciding to buy Mustika Ratu’s products.Keywords: “Product Quality; Brand Image; Purchase Decision” Abstrak: “Penelitian ini dilatarbelakangi oleh semakin banyaknya produk kosmetik yang muncul dan menawarkan berbagai manfaat untuk memenuhi kebutuhan di bidang kecantikan dan kesehatan kulit.”Mustika Ratu yakni salah satu merek “kosmetik yang berusaha memenuhi kebutuhan konsumen dalam bidang perawatan kesehatan dan kecantikan yang diterima secara universal sebagai produk yang berbasis kebudayaan, alami dan modern.”Penjualan Mustika Ratu mengalami penurunan selama tiga tahun terakhir dari 2017 hingga 2019. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian produk Mustika” Ratu. Tipe “penelitian ini yakni explanatory research dan mengambil sampel dengan teknik non-probability sampling melalui teknik purposive sampling.” Sampel yang dipakai sebanyak 100 responden. Variabel kualitas produk dan citra merek keduanya secara bersama-sama mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian.”Dalam “penelitian ini variabel kualitas produk mempunyai pengaruh yang lebih besar terhadap keputusan pembelian.” Kedua “variabel independen tersebut belum dapat dikatakan sangat baik, karena masih terdapat persepsi negatif dari responden.” Oleh karena itu,“peneliti menyarankan Mustika Ratu” sebaiknya meningkatkan penampilan kemasan, melakukan inovasi dan pengembangan, serta meningkatkan kepercayaan konsumen terhadap Mustika Ratu sehingga konsumen yakin menjadikan Mustika Ratu sebagai pilihan utama dan tidak membutuhkan waktu lama dalam memutuskan membeli produk Mustika Ratu..Kata Kunci: “Kualitas Produk; Citra Merek; Keputusan Pembelian
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Kemudahan Penggunaan Aplikasi Shopee Terhadap Keputusan Penggunaan E-Commerce Shopee Renggowati, Wyanet Jolieane; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39759

Abstract

Perdagangan saat ini dapat dilakukan secara online melalui ¬e-commerce. Saat ini sudah banyak perusahaan e-commerce yang menjalankan bisnisnya di Indonesia dan salah satu yang terbesar, yaitu Shopee. Shopee Indonesia mengalami penurunan jumlah pengunjung dan tergeser oleh kompetitor e-commerce lainnya, karena adanya ulasan bernilai negatif dan keluhan dari pengguna mengenai penggunaan aplikasi e-commerce Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh E-WOM dan kemudahan penggunaan aplikasi Shopee terhadap keputusan penggunaan e-commerce Shopee. Tipe penelitian ini adalah explanatory research. Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan purposive sampling. Adapun jumlah sampel yang diambil sebanyak 100 responden, yang merupakan pengguna Shopee. Penelitian ini menggunakan statistik dengan bantuan IBM SPSS versi 26. Hasil penelitian menunjukan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan penggunaan. Kemudahan penggunaan berpengaruh positif dan signifikan terhadap keputusan penggunaan. Secara simultan E-WOM dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap keputusan penggunaan. Semakin baik E-WOM dan kemudahan penggunaan maka semakin tinggi keputusan penggunaan e-commerce Shopee. Saran dalam penelitian ini adalah agar Shopee dapat menyelesaikan keluhan yang disampaikan oleh penggunanya melalui media online dengan tanggap, Shopee juga dapat dapat melakukan pembaruan fitur yang diimbangi dengan dibuatnya prosedur penggunaan aplikasi, sehingga akan semakin dapat mempermudah penggunanya dalam menggunakan aplikasi e-commerce Shopee.Trade can now be done online through e-commerce. Currently, many e-commerce companies are doing business in Indonesia and one of the biggest is Shopee. Shopee Indonesia experienced a decrease in the number of visitors and was displaced by other e-commerce competitors, due to negative reviews and complaints from users regarding the use of the Shopee e-commerce application. This study aims to determine the influence of E-WOM and the ease of use of the Shopee application on the decision to use Shopee e-commerce. This research type is explanatory research. The sampling technique used non-probability sampling technique with purposive sampling. The number of samples taken was 100 respondents who were Shopee users. This study uses statistics with the help of IBM SPSS version 26. The results show that E-WOM has a positive and significant effect on usage decisions. Ease of use has a positive and significant effect on usage decisions. Simultaneously E-WOM and ease of use have a positive and significant effect on usage decisions. The better E-WOM and ease of use, the higher the decision to use Shopee e-commerce. The suggestion in this study is that Shopee can resolve complaints submitted by its users through online media responsively, Shopee can also update features that are offset by making procedures for using the application, so that it will make it easier for users to use the Shopee e-commerce application.
The Influence of Brand Image and Product Quality on Purchasing Decisions for Supermi Products in Semarang City Nurulia, Maylinda; Prihatini, Apriatni Endang; Purbawati, Dinalestari; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39717

Abstract

Supermi merupakan pelopor mi instan di Indonesia yang mengalami penurunan Top Brand Index dari 2018 hingga 2022. Salah satu hal yang mendasari perilaku konsumen dalam melakukan pembelian produk adalah persepsi konsumen terhadap citra dari suatu merek dan tingkatan kualitas produk guna memenuhi kebutuhan konsumen. Berdasarkan permasalahan tersebut maka tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian Supermi di Kota Semarang. Jumlah sampel yang digunakan yaitu 100 responden yang merupakan konsumen Supermi di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan teknik Non-probability dan purposive sampling serta diolah menggunakan SPSS versi 21.0. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian juga menunjukkan bahwa terdapat pengaruh yang signifikan antara citra merek dan kualitas produk secara bersama-sama terhadap keputusan pembelian.Supermi is a pioneer of instant noodles in Indonesia, which experienced a decline in the Top Brand Index from 2018 to 2022. One of the things that underlies consumer behavior in purchasing products is consumer perception of the image of a brand and the level of product quality to meet consumer needs. Based on these problems, the purpose of this study was to determine the effect of brand image and product quality on Supermi purchasing decisions in Semarang City. The number of samples used is 100 respondents who are Supermi consumers in the city of Semarang. This type of research is explanatory research with non-probability and purposive sampling techniques and is processed using SPSS version 21.0. The results showed that brand image had a positive and significant effect on purchasing decisions, product quality had a positive and significant effect on purchasing decisions. The research results also show that there is a significant influence between brand image and product quality together on purchasing decisions.
Pengaruh Green Product dan Social Media Advertising Terhadap Keputusan Pembelian Produk Emina Natura Pal Series (Studi pada Konsumen di Kota Semarang) Putri, Amanda Rizkya; Listyorini, Sari; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39786

Abstract

Kosmetik  merupakan  industri yang  paling  pesat  peningkatannya  dari  segi permintaan konsumen dan dengan semakin banyaknya isu kerusakan  lingkungan,  Natura Pal Series merupakan salah satu produk kosmetik ramah lingkungan yang diluncurkan oleh Emina. Kurangnya pengetahuan dan ketertarikan konsumen akan green product dan iklan di media sosial menjadi salah satu penyebab penurunan penjualan Emina di Kota Semarang, dimana hal tersebut berpengaruh terhadap keputusan pembelian, Penelitian ini bertujuan untuk mengetahui pengaruh green product dan social media advertising terhadap keputusan pembelian Emina Natura Pal Series di Kota Semarang. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampel non-probability sampling dengan metode accidental dan purposive sampling. Sampel pada penelitian berjumlah 100 responden pengguna Emina Natura Pal Series yang berdomisili di Kota Semarang. Analisis data menggunakan SPSS for Windows Versi 25.0. Hasil penelitian menunjukkan bahwa: (1)  green product (X1) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (2) social media advertising (X2) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (3) green product dan keputusan pembelian secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Saran dalam penelitian ini adalah Emina dapat mengoptimalkan green product dan social media advertising secara lebih baik agar dapat meningkatkan keputusan pembelian Emina Natura Pal Series.Cosmetics is the fastest increasing industry in terms of consumer demand and with the increasing number of environmental damage issues. Natura Pal Series is one of the environmentally friendly cosmetic products launched by Emina. The lack of knowledge and consumer interest in green products and advertisements on social media is the cause of the decline in sales of Emina in Semarang City, which affects purchasing decisions. This study aims to determine the influence between green products and social media advertising on the purchase decision of Emina Natura Pal Series in Semarang City. This type of research is explanatory research and non-probability sampling techniques with accidental and purposive sampling methods. The sample in the study amounted to 100 respondents of Emina Natura Pal Series users who were domiciled in Semarang City. Data analysis was processed using SPSS for Windows Version 25.0. The results showed that: (1) green product (X1) had a positive and significant influence on the purchase decision (Y), (2) social media advertising (X2) had a positive and significant influence on the purchase decision (Y), (3) green product and purchase decision simultaneously had a positive and significant effect on the purchase decision (Y). The suggestion in this study is that Emina can optimize green product and social media advertising better in order to improve the purchase decision of Emina Natura Pal Series.
The Effect of Brand Trust and Brand Awareness on Bear Brand Dairy Products Purchasing Decisions in the Era of the Covid-19 Pandemic (Study on Bear Brand Milk Consumer in Semarang City) Iman, Clara Monica; Listyorini, Sari; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39746

Abstract

Pandemi Covid-19 menjadi tantangan besar yang dihadapi setiap negara. Selama puncak gelombang pandemi, masyarakat melakukan panic buying terhadap produk yang dianggap penting untuk menghadapi virus, salah satunya adalah susu Bear Brand. Brand trust dan brand awareness diduga sebagai faktor yang dapat memengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan brand awareness terhadap keputusan pembelian produk susu Bear Brand di Kota Semarang. Tipe penelitian menggunakan explanatory research dengan teknik pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Sampel berjumlah 100 responden yang merupakan konsumen susu Bear Brand di Kota Semarang. Penelitian ini diolah melalui SPSS versi 24.0. Hasil penelitian menunjukkan bahwa variabel brand trust (X1) memiliki pengaruh signifikan dan positif terhadap variabel keputusan pembelian (Y), variabel brand awareness (X2) memiliki pengaruh signifikan dan positif terhadap keputusan pembelian (Y), serta variabel brand trust (X1) dan brand awareness (X2) memiliki pengaruh signifikan dan positif terhadap keputusan pembelian (Y). Saran dalam penelitian ini adalah Bear Brand dapat meningkatkan brand trust dan brand awareness untuk dapat meningkatkan keputusan pembelian.The Covid-19 pandemic is a big challenge faced by every country. During the peak of the pandemic wave, people panic bought products that were considered important to deal with the virus, one of which was Bear Brand milk. Brand trust and brand awareness are thought to be factors that can influence purchasing decisions. This study aims to determine the influence of brand trust and brand awareness on the purchase decision of Bear Brand dairy products in Semarang City. This type of research uses explanatory research with sampling techniques using non-probability sampling using purposive sampling techniques. The sample amounted to 100 respondents who were consumers of Bear Brand milk in Semarang City. This research was processed through SPSS version 24.0. The results showed that the brand trust variable (X1) had a significant and positive influence on the purchase decision variable (Y), the brand awareness variable (X2) had a significant and positive influence on the purchase decision (Y), and the brand trust (X1) and brand awareness (X2) variables had a significant and positive influence on the purchase decision (Y). The suggestion in this study is that Bear Brand can increase brand trust and brand awareness to be able to improve purchasing decisions.
Economic Rationalities of Loksado Indigenous in a Redenomination Perspective Prabawani, Bulan; Prihatini, Apriatni Endang; Purbawati, Dinalestari
JURNAL ILMU SOSIAL Vol 18, No 1 (2019)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (42.375 KB) | DOI: 10.14710/jis.18.1.2019.1-16

Abstract

Dayak Meratus is one of the tribes in Indonesia consisting about 633 ethnic groups in total. The Dayak Meratus tribe represents the majority of the tribe in Indonesia which tends to be isolated, has a low formal education, and lacks of public facilities. This research was aimed at describing the economic rationalities of Tribe Dayak Meratus, a Loksado Indigenous in the Regency of Hulu Sungai Selatan, Borneo Island in term of redenomination perspective. This research is important since redenomination has potential to create hyperinflation if it was not implemented properly, especially related to the inland community in Indonesia which is more than 13,000 islands. The data collecting applied focus group discussion which involved the chair and member of the Tribe, also survey as the data triangulation of method. This research applied explanation building and frequency distribution for the data analysis. The results show that the Loksado Indigenous has a  marginal economy and formal education,but the Tribe has high social capital for its gotong royong (mutual cooperation) spirit and has sufficiently good financial literacy that forms good economic rationalities. In the term of redenomination, the economic rationalities would be essential to maintain so that economic crashes would not be occured. Redenomination for indigenous people would be considered the same as the change in currency that has occurred several times in Indonesia, in wchich the socialization was through conventional media.
Co-Authors Agnes B. Sibagariang Agung Budiatmo Andi Wijayanto Apong Utami Ardhian Prima Satya Bahaudin Kahar, Bahaudin Bulan Prabawani Cintia Maharani Putri, Cintia Maharani Crismonita, Raisa Diah Kenanga Herukalpiko Fahry Akbar Wiranda, Fahry Akbar Faizani, Risma Devita Fitria Febrianti, Fitria Ghaitsani, Sabrina Hari Susanta Nugraha Herlina Pujiastuti Ilham Alamsyah Iman, Clara Monica Kholifah Kholifah Latanba Via Tavisar, Latanba Via Maulidia, Ana Muhammad Ashari Nadia Lona Trista Nandha Meta K. D. Nurulia, Maylinda Olvie Okta Prasetyo Paramesthi, Rica Anindita Parmana, Affan Eka Perkasa, Aditya Putri, Amanda Rizkya Putri, Anggia Rindra Ramadhani, Ritma Ratih Nugraheni Renggowati, Wyanet Jolieane Riana Aprilia, Riana Riddho Perdana Putra Rodhiyah Rodhiyah Sari Listyorini Saryadi Saryadi sayoga, juvella sega dian Sendhang Nurseto Simanjuntak, Laela Siswanty, Yuliana Eka Sri Suryoko Sudharto P Hadi Sukmawati Resa Putri Wahyu Hidayat Widayanto Widayanto Widhi Widyasari