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PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) pada MATAHARI DEPARTEMENT STORE PLAZA SIMPANG LIMA SEMARANG Putri, Cintia Maharani; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Modern retail that increasingly cause competition amongst the modern retail. In addition, the rise of modern retail also allows consumers to choose the preferred retail and matched with consumer desires. That matter, which requires the owners of retail outlets to continue to pay attention to the stores in order to survive in competition fairly tight retail businesses and to encourage an increase in profits. Increased profits can be done by increasing the purchase, and spontan purchase became an effective way. Unplanned purchases can be influenced by store atmosphere and convenient service. Matahari Department Store Plaza Semarang Simpang Lima as a retail company, continue to create the store's atmosphere and better service quality, in order to continue to survive in the competitive retail businesses are quite strict. Which is expected to influence consumers to buy products at the store mainly unplanned purchases.This study aimed to examine the effect of store atmosphere and quality of service to unplanned purchase (impulse buying). This type of research is explanatory research. The sampling technique used purposive sampling technique. Respondents in this research were 100 respondents who shopped at the Matahari Department Store Plaza Semarang Simpang Lima. Researchers at the data analysis using SPSS for windows 16.0.Results of this study concluded that the store atmosphere has a positive and significant impact on impulse buying, quality of service has a positive and significant impact on impulse buying, and store atmosphere and quality of service has a positive and significant impact on impulse buying. Results of this study suggest that in order to increase the purchasing behavior of unplanned need to take into account the store atmosphere and quality of service.
PENERAPAN BALANCED SCORECARD PADA PD. BPR BANK PASAR KABUPATEN KUDUS Pujiastuti, Herlina; Nugraha, Hari Susanta; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

A new measurement system based on performance become necessity in managing an organization. The study was conducted in District Company BPR Bank Pasar Region of Kudus. The research design is for performance measurement model business balanced scorecard approach through four perspectives: financial, customer, internal business processes and learning and growth. Performance measurement model is considered able to balance financial performance with non-financial performance.Type of research is a case study. The data used in this study is primary data obtained through focus group discussion (FGD) and using data collection instruments such as questionnaires. And secondary data from the bank's financial statements for 2009, 2010 and 2011. Data analysis begins with translating the vision and mission into strategic goals, set targets and weights through the FGD, performing measurements on each perspective and calculates a score balanced scorecard. Based on the analysis, it could be concluded that the balanced scorecard is a total score of 94.12 and in the category of healthy according to predicate the health of BPR. Financial and customer perspectives in the category of healthy as expected, but in the perspective of internal business processes and learning and growth in the category is quite healthy. Advice can be given to the company is to improve the performance of the non-financial aspects, especially in the perspective of internal business processes and learning and growth.
ANALISIS KEPUASAN KERJA KARYAWAN CV LAKSANA DITINJAU DARI KOMPENSASI DAN LINGKUNGAN KERJA (Studi pada Karyawan Bagian Body & Rangka) Febrianti, Fitria; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

CV Laksana as a bus carrosserie company has an increase in number of employees resign from the company year to year. The highest number of employees resignation occurred in the body & frame division. The number of body & frame employees that come out is caused on body & frame division the type of work performed is heavier, the air temperature is hotter and the risk of workplace accidents is higher when compared to other divisions. To preserve employees, CV Laksana needs to take notice to factors that can affect employee job satisfaction. This study aims to determine the level of employees job satisfaction reviewed by compensation and work environment by comparing the importance of employees and performance of company. The type of research used is descriptive research and sampling uses probability sampling with a accidental sampling of 74 respondents. Data collection uses a questionnaire. This study uses quantitative analysis with validity test, reliability test with the help of Microsoft Excel and SPSS version 23. Data is analyzed using Importance-Performance Analysis. The results of this research shows that all indicators provide satisfaction to employees but there are still indicators that are considered important but performance of company is not good enough.
PENGARUH BUDAYA PERUSAHAAN DAN KOMITMEN KERJA TERHADAP KINERJA KARYAWAN PT. FUMIRA SEMARANG Paramesthi, Rica Anindita; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 3, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Corporate culture and employee commitment are important factors for the achievement of employee performance. PT. FUMIRA semarang is a company engaged in the field of manufacture and strives to provide the best service for customers, and therefore requires human resources with good performance. This type of research is explanatory research, that explain the relation between one variable with other variable. Amount of sample is 55 respondents, they are the employees of PT. FUMIRA Semarang. Sample technique used proportional random sampling. Data collection used questionnaire with likert measurement scale. Data analysis method used validity and reability test, correlation coefficient (R), simple linear regression, multiple linear regression, coefficicient of determination (R2), F test, and t test used SPSS program version 22.0.Suggestions can be submitted is PT. FUMIRA semarang needs to be able to maintain employee commitments and improve employees' understanding of the company’s culture.
PENGARUH KUALITAS PRODUK MANDIRI MOBILE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENJADI NASABAH BANK MANDIRI (Studi Kasus pada Nasabah Bank Mandiri KCP Semarang Majapahit) Tavisar, Latanba Via; Prihatini, Apriatni Endang; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Mandiri Mobile provides convenience but often is constrained by barriers of  the use of technology, as well as service performance often does not suitable with customer’s expectations so that the number of complaints from customers and Bank Mandiri KCP Semarang Majapahit’s third-party funds target is not reached. Therefore it is necessary to know how big the influence of product quality of Mandiri Mobile and service quality to decision to become customer. Type of this research is explanatory research. Data collection technique using questionnaires which was distributed to 100 respondent with purposive sampling method by the way of accidental sampling. Data analysis consisted of validity, reliability crosstabs, simple linear regression, multiple linear regression, coefficient determination, t test and F test using SPSS for Windows version 16.0. The conclusions of this research is product quality of Mandiri Mobile and service quality has a positive and significant influences to decision to become customers, both of partially and simultaneously, where product quality of Mandiri Mobile gives bigger influence to the decision to become customer rather than service quality. Suggestions can be submitted are should increase the completeness of transaction’s types in Mandiri Mobile and reducing to ask and speak with other staff while serving customers.
PENGARUH ATMOSPHERE TOKO DAN KEBIJAKAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI GIANT TLOGOSARI SEMARANG Perkasa, Aditya; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In retail business competition, retailers are required to provide a fun shopping experience to consumers. This is due to changes in consumer lifestyles that make shopping activities not only as the fulfillment of economic needs, but evolved into prestige and shopping experience. Strategy that can be used by retailers that pay attention to store atmosphere and price policy. This study aims to determine the effect of store atmosphere and price policy on purchasing decisions at Giant Hypermarket Tlogosari. Type of research used is exsplanatory research. Sampling technique using non-probability sampling. Respondents in this study amounted to 96 respondents. Data collection using questionnaires and using Label scale. Data processing such as validity test, reliability, simple regression, multiple regression, cross tabulation (crosstab), T test, and F test using SPSS version 22.0 software. The results showed that all independent variables in this study have a positive and significant influence on the dependent variable. Positive and significant results are also obtained when the two independent variables are associated with the dependent variable simultaneously
Influence Leadership and Health and Safety (K3) on Employee Performance PT. PLN (Persero) UPJ-Central Semarang Engineering Aprilia, Riana; Prihatini, Apriatni Endang; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 2, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Every company needs a resource that has an important influence to achieve success. Human resource management play an active role in improving employee performance through a number of variables that influence including leadership and occupational health and safety (K3). Based on the existing problems in this study was a decrease in the performance of employees of PT. PLN (Persero) UPJ-Central Semarang technique in 2014 in repairing damaged transformers, transformer damage that should be the target of 25 units, but in reality to 39 units and the target shrinkage transformer is supposed to 8.55% but in fact 19.62%. The aim of this study was to determine the effect of leadership and occupational health and safety (K3) on the performance of employees of PT. PLN (Persero) UPJ-Central Semarang techniques. This type of research is explanatory research. The population in this study are employees of PT. PLN (Persero) UPJ Middle Semarang engineering section with a sample size of 50 respondents. Census sampling techniques. The technique of collecting data using questionnaires and interviews. The analytical method used is validity, reliability, cross tabulation, correlation, determination, regression analysis, the significance test with SPSS. Research, leadership is in excellent health and safety (K3) is quite good, and the performance as very good. It shows when the leadership is getting better and with the implementation of occupational health and safety (K3) is good, then the performance will increase. Researchers suggest that high employee performance it should be more assertive leadership, solid, and clear in giving instructions, so that each employee can capture well the instructions given by the leader and carry out their work according to the instructions of work that has been directed. Listening to complaints from employees, employee supervision until the work is completed on time. More attention to the work tools and equipment that are not proper to use immediately replaced a new one, so that employees feel comfortable in their work.
Pengaruh Electronic Word Of Mouth, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Kosmetik Sariayu Martha Tilaar (Studi Pada Konsumen Wanita Sariayu Martha Tilaar Yang Berada Di Kota Semarang) Siswanty, Yuliana Eka; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

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Abstract

The cosmetics industry in Indonesia is growing increasingly from year to year. There were many cosmetic brands in Indonesia, which makes the competition between brands become more stringent than before. This study aims to determine the effect of electronic word of mouth, brand image and brand trust on purchasing decisions of Sariayu Martha Tilaar’s cosmetics. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using questionnaires. The sample is used 100 respondents Sariayu Martha Tilaar consumers in Semarang City. The results of the study show that the variables of electronic word of mouth, brand image and brand trust have an significant effect on purchasing decisions. The Advices given to the company are improve Sariayu Martha Tilaar’s website, highlight the Indonesian element in product packaging and in the promotional tagline or advertisements, companies are expected to be fast and responsive at following the development of cosmetics, communicating and maintaining good relations with consumers, developing the product variations, and improving the product quality.Industri kosmetik di Indonesia berkembang semakin meningkat dari tahun ke tahun. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth, brand image, dan brand trust terhadap keputusan pembelian kosmetik Sariayu Martha Tilaar. Tipe penelitian yang digunakan adalah explanatory research, pengambilan sampel menggunakan teknik nonprobability sampling, dan menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner. Sampel yang digunakan sebanyak 100 responden konsumen Sariayu Martha Tilaar yang berada di Kota Semarang. Hasil penelitian menunjukkan variabel electronic word of mouth, brand image, dan brand trust berpengaruh signifikan terhadap keputusan pembelian produk kosmetik Sariayu Martha Tilaar. Saran yang dapat diberikan kepada perusahaan antara lain, pengembangan website Sariayu Martha Tilaar, menggunakan unsur Indonesia pada strategi branding, cepat dan tanggap mengikuti perkembangan kosmetik, komunikasi dan jaga hubungan baik dengan konsumen, pengembangan variasi produk, dan peningkatan kualitas produk.
Pengaruh Celebrity Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Produk Wardah (Studi Kasus Pada Konsumen Wardah Di Kota Semarang) Simanjuntak, Laela; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

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Abstract

Wardah is one of the local cosmetic products produced by PT. Paragon Technology and Innovation, established in 1985 by Drs. H. Subakat Hadi, M.Sc and Dra. Hj. Nurhayati Subakat, Apt. In 2018 and 2019 Wardah outlets in Semarang has descreased. The decline outlets an indication that Wardah has declined in Semarang. Type of this research is explanatory research and non-probability sampling techniques and purposive sampling method. Data collection was carried by distributing questionnaires and conducting interviews consumers at Wardah outlets in Semarang City. The sample used was 100 respondents. This sudy uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination, simple and multiple regression and the significance t and F test. Celebrity brand ambassador and brand image the both variable have positive. However celebrity brand ambassador together does not have effect significantly. In this study, brand image has greater effect on purchasing decisions. The independent variables cannot said very good, because there are negative perceptions from respondents. Therefore needed to pay attention deeper assessment to choose celebrity as brand ambassador in terms physical, skill and achievement. Improve the right marketing strategy, increasing consumer confidence so that consumers sure make Wardah the first choice and sure recommend Wardah to others. Wardah merupakan salah satu produk kosmetik lokal yang diproduksi oleh PT. Paragon Technology and Innovation, berdiri pada tahun 1985 oleh Drs. H. Subakat Hadi, M.Sc dan Dra. Hj. Nurhayati Subakat, Apt. Pada tahun 2018 dan 2019 outlet Wardah di Kota Semarang mengalami penurunan. Penurunan tersebut menjadi sebuah indikasi telah terjadi penurunan permintaan Wardah di Kota Semarang. Tipe penelitian ini adalah explanatory research, pengambilan sampel menggunakan teknik non-probability sampling dan menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner dan melakukan wawancara kepada konsumen di outlet Wardah di Kota Semarang. Sampel yang digunakan 100 responden. Penelitian ini menggunakan analisis kuantitatif dan kualitatif dengan uji validitas, reliabilitas, koefisien korelasi, determinasi, regresi sederhana dan berganda, serta signifikansi uji t dan F. Variabel celebrity brand ambassador dan brand image keduanya bersama-sama mempunyai pengaruh positif. Akan tetapi variabel celebrity brand ambassador secara bersama-sama tidak berpengaruh signifikan terhadap keputusan pembelian. Dalam penelitian ini variabel brand image mempunyai pengaruh yang lebih besar terhadap keputusan pembelian. Kedua variabel independen belum dinyatakan sangat baik, karena terdapat persepsi negatif responden. Oleh karena itu perlu pengakajian mendalam menetapkan celebrity brand ambassador dari segi fisik, skill maupun prestasi, meningkatkan strategi pemasaran serta meningkatkan kepercayaan sehingga konsumen yakin menjadikan Wardah sebagai pilihan utama dan merekomendasikan Wardah ke orang lain. 
Pengaruh Kualitas Pelayanan, Harga dan Word of Mouth terhadap Keputusan Pembelian pada Konsumen Natasha Skincare Candibaru Semarang sayoga, juvella sega dian; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

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Abstract

Natasha Skincare has the slogan "Nature Meet Technology" which means using natural ingredients and sophisticated technology to provide maximum results to its consumers, with this slogan being an attraction for people to take care of Natasha Skincare, but there are problems faced by Natasha Candibaru Skincare Semarang, namely the number of visitors who make transactions in the last four years. Based on the interview results it is known that the quality of services provided is good but there are still some things that need to be improved, one of them is the speed of service, and the relatively affordable price affordability, this is feared will create negative information in the community. This study aims to determine the effect of Service Quality, Price and Word of Mouth on Purchasing Decisions on Natasha Skincare Candibaru Semarang consumers. This type of research is explanatory research. The selected sample of 100 people with accidental sampling. These three variables influence the purchasing decisions of Natasha Skincare Candibaru Semarang, and of the three variables studied the quality of service is the variable that provides the greatest influence on purchasing decisions. The researcher suggests that parties improve service quality by increasing the variety or type of services, speed of service, friendliness of employees and also the quality of doctors, and reviewing pricing policies.Natasha Skincare memiliki slogan “Nature Meet Technology” yang berarti menggunakan bahan-bahan alami dan tekonologi yang canggih untuk memberi hasil yang maksimal kepada konsumennya, dengan adanya slogan ini menjadi daya tarik masyarakat untuk melakukan perawatan di Natasha Skincare, tetapi terdapat permasalahan yang dihadapi oleh Natasha Skincare Candibaru Semarang yaitu adanya jumlah penurunan pengunjung yang melakukan transaksi pada empat tahun terakhir. Berdasarkan hasil wawancara diketahui bahwa kualitas pelayanan yang diberikan baik tetapi masih ada beberapa yang perlu diperbaiki salah satunya yaitu tentang kecepatan pelayanan, serta keterjangkauan harga yang relatof masih mahal, hal ini dikhawatirkan akan menciptakan informasi negatif di masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan, Harga dan Word Of Mouth terhadap Keputusan Pembelian pada konsumen Natasha Skincare Candibaru Semarang. Tipe penelitian ini adalah explanatory research dimana teknik pengumpulan data yang digunakan yaitu alat bantu kuesioner. Sampel yang dipilih berjumlah 100 orang dengan accidental sampling. Ketiga variabel berpengaruh terhadap keputusan pembelian pada Natasha Skincare Candibaru Semarang, dan dari ketiga variabel yang diteliti kualitas pelayanan merupakan variabel yang memberikan pengaruh paling besar terhadap keputusan pembelian. Berdasarkan penelitian tersebut maka peneliti menyarankan pihak untuk meningkatkan kualitas pelayanan dengan meningkatkan ragam atau jenis layanan, kecepatan pelayanan, keramahan karyawan dan juga kualitas dokter, serta peninjauan kembali kebijakan penetapan harga.
Co-Authors Adin, Alexander Michel Syach Putra Agnes B. Sibagariang Agung Budiatmo Amanah, Kurnia Fatma Andi Wijayanto Anggraeni, Octovia Dwi Apong Utami Ardhian Prima Satya Ashfia, Sumayyah Ashfa Bahaudin Kahar, Bahaudin Bulan Prabawani Cintia Maharani Putri, Cintia Maharani Crismonita, Raisa Diah Kenanga Herukalpiko Diffa, Sovy Rahma Fahry Akbar Wiranda, Fahry Akbar Faizani, Risma Devita Fitria Febrianti, Fitria Ghaitsani, Sabrina Hari Susanta Nugraha Herlina Pujiastuti Ilham Alamsyah Ilham Ramadhan Iman, Clara Monica Kholifah Kholifah Latanba Via Tavisar, Latanba Via Maulida, Maria Maulidia, Ana Muhammad Ashari Munthalib, Nurul Nuha Suliestyana Nadia Lona Trista Nandha Meta K. D. Ngatno Ngatno Nur Fitriasih, Rika Nurulia, Maylinda Olvie Okta Prasetyo Paramesthi, Rica Anindita Parmana, Affan Eka Perkasa, Aditya Prasiwy, Deatamy Puspa Putri, Amanda Rizkya Putri, Anggia Rindra Ramadhan, Dimas Ramadhani, Ritma Ratih Nugraheni Renggowati, Wyanet Jolieane Riana Aprilia, Riana Riddho Perdana Putra Riki Kurniawan Rodhiyah Rodhiyah Sari Listyorini Saryadi Saryadi sayoga, juvella sega dian Sendhang Nurseto Simanjuntak, Laela Siswanty, Yuliana Eka Sri Suryoko Sudharto P Hadi Sukmawati Resa Putri Wahyu Hidayat Widayanto Widayanto Widhi Widyasari Widyadana, Danis Yuaninda, Silvia