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All Journal Sains Manajemen:Jurnal Manajemen UNSERA JURNAL GOVERNANSI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdimas Sang Buana JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Multifinance IJEB JPM Toplama Commercium: Journal of Business and Management
Muhammad Dadi Priadi
Universitas Sangga Buana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS PERENCANAAN DAN PENGENDALIAN PRODUKSI INJECTION PART NEW MODEL PAJERO SPORT 20 MY DI PT. SHIN SAM PLUS INDUSTRY KARAWANG Supriatna, Yana; Hersusetiyati, Hersusetiyati; Priadi, Muhammad Dadi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4536

Abstract

The purpose of this study is to analyze how planning, controlling and project recommendations for making injection components for the New Model Pajero Sport 20 MY car at PT. Shin Sam Plus Industry in fulfilling customer demand Using a qualitative approach, data collection techniques through interviews and observations, compiling research instruments and conducting analysis and checking the validity of the data, the object of research is in the Division of Production Planning and Inventory Control (PPIC) Sukaluyu, Telukjambe Timur, Kabupaten Karawang. The results of the research on project planning for the manufacture of injection components for the New Model Pajero Sport 20 MY car at PT. Shin Sam Plus Industry, in fulfilling customer requests, performs machine check sheets, for example 5 (five) minutes before starting the process is checked so that when production hours are running well there are no obstacles whatsoever that impact Stop production. Checking the raw materials, the plan has been distributed H-1 or according to company policy, all according to the plan that has been set, if there is a revision, it is not immediately revised. Control is carried out indirectly, meaning that the capacity is insufficient and a back up plan is needed, namely by subcontracting the product to the vendor and the need for a feasibility study with an audit so that it can meet the requirements requested by the customer. Control based on certain conditions is by means of the need for a contingency plan in all aspects so as to meet customer demand when there are internal or external abnormal conditions. PPC also monitors the materials required for production. Convey as detailed information as possible from internal and customers. Analyze the data obtained. Display data and discuss and then monitor production forecasts that have been made. Taken from the forest data sent by the customer and calculated for the Reject Ratio, Monitor consumption consumption, production and standard consumption data from engineering. Proposals related to solutions for fulfilling customer requests that can be provided to Management, so as to increase company profits, Request to the Dept. Engineering to be able to review consumption standards at least once a month to avoid differences in consumption usage. Then the addition of equipment/tools used by the process (such as packaging, jigs, trolly, etc.), agenda for routine review between departments. POs received from customers must enter the maximum AKR at the end of the month or on the 20-25th to carry out cost calculations and update production capacity, recommendations for employees of PT. Shin Sam Plus Industries. In order to be more intentional about checking raw materials, this is done to ensure that production does not stop due to waiting for material or not available so that productivity is constrained.
EFEKTIVITAS PEMASARAN MEDIA SOSIAL DALAM MENINGKATKAN KESADARAN MEREK: STUDI KASUS PADA STARTUP DI INDONESIA Oldisan, Dian; Priadi, Muhammad Dadi; Hartono, Yull; Jufri, Yenni; Putra, Seven
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.42335

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas pemasaran media sosial dalam meningkatkan kesadaran merek pada startup di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei kepada 150 responden yang terdiri dari konsumen startup aktif di berbagai platform media sosial, seperti Instagram, Facebook, dan TikTok. Hasil analisis menunjukkan bahwa strategi pemasaran media sosial memiliki pengaruh signifikan terhadap peningkatan kesadaran merek, terutama melalui konten yang interaktif, konsistensi dalam branding, dan penggunaan influencer. Faktor-faktor seperti frekuensi posting, relevansi konten, dan interaksi langsung dengan audiens juga memainkan peran penting dalam menciptakan keterlibatan dan loyalitas konsumen. Penelitian ini menyimpulkan bahwa media sosial adalah alat yang efektif bagi startup untuk membangun dan memperluas kesadaran merek mereka, dengan implikasi penting untuk pengembangan strategi pemasaran digital di masa depan.
Analisis Pengaruh E-Commerce Terhadap Pertumbuhan Ekonomi UMKM: Kajian Studi Literatur Herlina, Herlina; Ningrum, Mardani Eka; Effendi, Marwan; Priadi, Muhammad Dadi; Sofyan, Ade
Indonesian Journal of Economic and Business Vol. 3 No. 2 (2025): NOVEMBER_IJEB
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v3i2.154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce terhadap pertumbuhan ekonomi Usaha Mikro, Kecil, dan Menengah (UMKM). Perkembangan teknologi digital telah membawa perubahan signifikan dalam pola bisnis, di mana e-commerce menjadi salah satu instrumen penting dalam memperluas pasar, meningkatkan efisiensi, dan memperkuat daya saing UMKM. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada pelaku UMKM yang aktif menggunakan platform e-commerce. Data dianalisis menggunakan uji regresi linier untuk mengukur hubungan antara variabel pemanfaatan e-commerce dan pertumbuhan ekonomi UMKM. Hasil penelitian menunjukkan bahwa e-commerce berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi UMKM. Penggunaan e-commerce terbukti mampu meningkatkan omzet, memperluas jangkauan konsumen, serta mendorong efisiensi operasional. Meskipun demikian, masih terdapat kendala berupa rendahnya literasi digital dan keterbatasan infrastruktur teknologi yang menghambat optimalisasi manfaat e-commerce. Oleh karena itu, diperlukan dukungan kebijakan dan pelatihan digital bagi pelaku UMKM agar transformasi ekonomi digital dapat berlangsung secara inklusif dan berkelanjutan. Kata Kunci: E-Commerce, Pertumbuhan Ekonomi, UMKM, Transformasi Digital, Teknologi Informasi.
IMPACT OF SERVICE QUALITY AND DIGITAL MARKETING ON SALES GROWTH OF CREATIVE ENTERPRISES Nurhaeni Sikki; Najmi Ihwani; Dadi Priadi
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.452

Abstract

This study investigates the impact of service quality and digital marketing on sales growth in creative enterprises, with a case study of the Kisah Hari Bandung start-up. The research aims to identify how these factors influence the achievement of sales targets and overall business performance. A quantitative survey method was applied with 99 respondents selected from a population of 4,224 consumers using probability sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. The findings reveal that service quality and digital marketing both have a positive and significant effect on sales growth, either individually or simultaneously. Together, these variables contribute 71.8% to sales growth, while the remaining proportion is influenced by other factors not examined in this study. The results highlight the importance of quality service delivery and effective digital marketing strategies for creative business sustainability.
Co-Authors Abdurrahman Rahim Thaha Adi Permana Sidik Adirama, Satria Agnie Imaniar W. Barick Ahmad Setiawan Berliana, Regina Deni Nurdyana Hadimin Desty Rara Pringgandinie Dwi Handayani Fauzan Aziz Guterres, Alexandre de Sousa Hartono, Yull Hayun Setiawan Herlina Herlina Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Irawati, Dwi Sandra Jufri, Yenni Kirana Lesmi Leni Rohida Martowinangun, Kasino Marwan Effendi Najmi Ihwani Ningrum, Mardani Eka Nugroho Djati Satmoko Nurhaeni Sikki Nurhaeni Sikki Oldisan, Dian Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnomo, Yudiyanto Joko Putra, Dwi Kurniawan Riyadi Putra, Seven Rachman, Reza Saeful Roni Tabroni Sandra Irawaty Sanusi, Nunung Sofyan, Ade Supriatna, Yana Tatang Sudrajat Widyapuri Prasastiningtyas Witri Cahyati Wulandari Wulandari Yadiman Yadiman Yuyun Yuniarsih