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Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
Rekayasa Lalu Lintas Pada Simpang Empat Plaza Ratahan di Kabupaten Minahasa Tenggara Ricardianto, Prasadja; Sufriyano, Sufriyano; Suryobuwono, Abdullah Ade; Handayani, Susanty; Widiyanto, Prima
Jurnal Penelitian Transportasi Darat Vol. 25 No. 2 (2023): Jurnal Penelitian Transportasi Darat
Publisher : Sekretariat Badan Kebijakan Transportasi, Formerly by Puslitbang Transportasi Laut, Sungai, Danau, dan Penyeberangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/jptd.v25i2.2196

Abstract

Beroperasinya pusat perdagangan yang terletak di pusat kota Ratahan, Kabupaten Minahasa Tenggara mengakibatkan intensitas bangkitan dan tarikan lalu lintas dan volume lalu lintas pada ruas jalan Ratahan-Amurang, jalan Ratahan-Manado dan simpang empat plaza yang cukup tinggi. Penelitian ini bertujuan untuk menganalisis manajemen rekayasa lalu lintas pada simpang empat plaza Ratahan. Metode penelitian menggunakan prosedur perhitungan jalan perkotaan berdasarkan Pedoman Kapasitas Jalan Indonesia Tahun 2014 dan Peraturan Menteri Perhubungan Republik Indonesia Tahun 2015 dengan nilai standar Derajat Kejenuhan sebesar < 0,75. Kinerja simpang empat plaza Ratahan juga menunjukan pada saat volume kendaraan tertinggi, Derajat Kejenuhan 0,91, dan tundaan 15,98 det/smp, sehingga menunjukkan bahwa kapasitas simpang sudah jenuh dan tingkat pelayanan yang didapatkan adalah C. Pada ruas jalan Ratahan-Amurang dilakukan skenario dengan alternatif menghilangkan parkir di tepi jalan mampu meningkatkan kinerja ruas jalan menjadi 0,40 dengan nilai tingkat pelayanan A. Pada ruas jalan Ratahan Manado alternatif yang direkomendasikan yaitu pembatasan ruang parkir di badan jalan, hal ini dikarenakan nisbah volume per kapasitas sudah berada di angka > 0,7. Skenario dengan alternatif kedua melakukan pelebaran geometrik menjadi 10m nilai DS menjadi 0,56 yang berarti tingkat pelayanan jalan adalah A. Temuan kunci penelitian ini adalah pada penerapan manajemen rekayasa lalulintas direncanakan dengan melakukan pemilihan tipe bundaran lalu lintas pada simpang plaza yang lebih besar dengan range R10-22 dengan dua lajur masuk menggunakan jari-jari 10 m. Pengendalian simpang dengan menggunakan bundaran lalulintas mampu menurunkan nilai derajat kejenuhan 0,64 - 0,36 pada settiap jalinan.
Determination of Employee Job Satisfaction and Productivity of Port Loading and Unloading Workers: A Literature Review Primadi Candra Susanto; Samuel Darwisman; Prima Widiyanto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.6598

Abstract

The purpose of this study is to develop hypotheses related to factors that affect the productivity of loading and unloading workers, especially in transportation sector companies. The approach used in this literature review study is descriptive qualitative. The data collection technique used was a literature study or review of relevant previous articles published between 2020 and 2025. The technique used in this literature review was comparative analysis. The data used in this descriptive qualitative approach comes from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Ability s influence the job satisfaction of loading and unloading workers; 2) Competence influences the job satisfaction of loading and unloading workers; 3) Leadership influences the job satisfaction of loading and unloading workers; 4) Ability influences the productivity of loading and unloading workers; 5) Competence affects the productivity of loading and unloading workers; 6) Leadership affects the productivity of loading and unloading workers; 7) Job satisfaction affects the productivity of loading and unloading workers; 8) Ability affects productivity through the job satisfaction of loading and unloading workers; 9) Competence affects productivity through the job satisfaction of loading and unloading workers; 10) Leadership affects productivity through the job satisfaction of loading and unloading workers.
Sosialisasi Budaya Kerja Menuju Sumber Daya Manusia Unggul di Era Society 5.0 Agus Setiawan; Yuliantini; Aang Gunawan; Prima Widiyanto
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i3.1207

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan meningkatkan kesadaran masyarakat, khususnya para tenaga kerja dan generasi muda, mengenai pentingnya budaya kerja yang adaptif, kolaboratif, dan berorientasi pada inovasi dalam menghadapi tantangan Era Society 5.0. Era ini menuntut sumber daya manusia (SDM) yang tidak hanya kompeten secara teknis, tetapi juga mampu bersikap profesional, kreatif, serta memiliki nilai-nilai kerja yang tangguh. Melalui metode sosialisasi dan pelatihan interaktif, kegiatan ini dilaksanakan di lingkungan pendidikan dan komunitas kerja lokal dengan melibatkan narasumber dari kalangan akademisi dan praktisi industri. Materi yang disampaikan meliputi etos kerja, disiplin, tanggung jawab, integritas, serta kemampuan adaptasi terhadap teknologi dan perubahan sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep budaya kerja unggul dan urgensinya dalam pengembangan SDM yang berkualitas. Respon positif peserta juga mencerminkan antusiasme dan kesiapan untuk menerapkan nilai-nilai tersebut dalam kehidupan profesional mereka. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi terhadap pembentukan SDM unggul yang siap bersaing dan berkontribusi dalam mewujudkan masyarakat yang cerdas dan berdaya saing tinggi di era digital ini.
Enhancing Customers’ Purchase Decisions Making of PT. Pelni Through Service Quality and Price Taffarel Parikesit; Kelvin Aditya; Ovalia Rukmana; Prima Widiyanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8542

Abstract

The purpose of this study is to investigate factors that can enhance purchase decision making of PT PELNI. The target population of this study is PT PELNI’s customers; A non-probability sampling with purposive sampling technique adopted in this study with 52 numbers of respondents. Questionnaires were distributed to grasp the respondents’ perception on the impacts of service quality, price, and facilities on purchasing decisions of PT PELNI. The data were analyzed using multiple linear regression with SPSS version 26. The results showed that service quality has a positive and significant effect on purchasing decisions, and so does price. However, facilities do not have positive and significant effect to the purchase decision. Additionally, the findings indicated that those variables investigated simultaneously have significant effect to the purchase decision.
Revolutionizing Road Safety: Deep Learning in Vehicle Detection on Rs Fatmawati Road Muhammad Syafiq Reynara; Oktaria Dwi Yanti; Abdullah Ade Suryobuwono; Prima Widiyanto
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2106

Abstract

This study evaluates the YOLOv8 deep learning model for vehicle detection on Jalan RS Fatmawati, Jakarta, using publicly available CCTV footage. Extensive pre-processing and data augmentation enhance model robustness, with performance assessed through metrics like mAP, precision, recall, and F1-score. Results indicate YOLOv8's high accuracy and reliability in real-time vehicle detection across various weather and lighting conditions, offering significant implications for urban planning and traffic management. The research also compares YOLOv8 with previous models (YOLOv4 and YOLOv5), revealing superior performance under specific conditions but challenges in extreme environments. These findings underline the model's practical utility and identify areas for future research.
Determinasi Manajemen Bisnis pada Perusahaan Pelayaran: (Analisis Struktur Organisasi, Kepemimpinan dan Komunikasi) Sri Rusiyati; Mohamad Yusuf Kurniawan; Rintis Eko Widodo; Prima Widiyanto; Agus Suhendra
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.4152

Abstract

This study aims to identify and explain the factors that influence business management, particularly through a case study of a shipping company. The research employed a descriptive qualitative approach using a literature review method. Secondary data were collected from reputable national and international journal articles that had undergone a peer review process, ensuring that the sources used were academically reliable and relevant to the research focus. The data were analyzed through content analysis and thematic analysis to identify patterns, relationships, and key themes related to business management practices. The results of the study show that organizational structure, leadership, and communication are important factors that influence the effectiveness of business management. Organizational structure contributes to the clarity of roles, responsibilities, and work coordination. Leadership affects direction, decision-making, and employee motivation, while communication supports information flow, coordination, and organizational effectiveness. The managerial implications of this study indicate that efficient business management requires a well-structured organization, effective leadership, and clear communication to support better operational performance and decision-making