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All Journal Language Circle : Journal of Language and Literature Pendidikan Bahasa Inggris Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris JURNAL PENDIDIKAN TAMBUSAI Lectura : Jurnal Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Indonesia Berdaya Lesson Journal International Journal of English and Applied Linguistics (IJEAL) Jurnal Pengabdian Multidisiplin Journal Of Human And Education (JAHE) Literasi Nusantara Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Journal of Research and Investigation in Education
Rosi Kumala Sari
Universitas Putra Indonesia YPTK Padang
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Journal : Language Circle : Journal of Language and Literature

 1 
A Multimodal Discourse Analysis of KFC Fried Chicken’s Video Advertisement Dania, Rahma; Sari, Rosi Kumala
Language Circle: Journal of Language and Literature Vol 18, No 1 (2023): October 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v18i1.48587

Abstract

In recreating new advertisement during the pandemic, the culinary companies, including KFC Indonesia, take full advantage of using Instagram in promoting their brand and product. This study examined the process of how semiotic system create the overall meaning of the advertisement, used in KFC Indonesia’s Instagram video in order to attract costumer. The data of this study were collected from a video advertisement published by KFC Indonesia on Instagram. This study employed descriptive qualitative study.This study analyzed the multimodal elements by using the theory proposed by Anstey and Bull (2010). This study focuses on the analysis of linguistics, visual, gestural and audio analysis of multimodal system occured in the video. The analysis foundthat the combination of linguistics, visual, and gestural elements in the video advertisement of KFC Indonesia could maintain the aim of advertisement to influence the costumers to purchase the products, eventhough it was spesifictly created for pandemic situation.In linguistics analysis, the study found that the video used formal and standard Indonesian language as the script of the video. Further, the language used could deliver the process of informing new policy to the costumer. Meanwhile, the analysis of audio used on the video determined that the use of music and narrator’s voice in the same volume could affect the ambiance of the video. The findings revealed that the video was created to influence the costumer to keep buying the products despite the pandemic by delivering the video advertisement in the Instagram account.
Improving Student’s Descriptive Writing Skill through Silent Card Shuffle Strategy Sari, Rosi Kumala; Putri, Dwi Megista Putri; Dania, Rahma
Language Circle: Journal of Language and Literature Vol 18, No 2 (2024): April 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v18i2.50289

Abstract

This study aims to improve students’ descriptive writing skill by applying Silent Card Shuffle Strategy. The method used this research is action research. The subject was students on semester 3 from Management Class of UPI YPTK Padang. They are chosen because they are learning the English business subject on this semester and have learned simple present tense in previous semester. Writing English Skill is important for Management students for productive skill. One of them is creating the English brochure. English brochure can be as basic media for creating business for management students. Unfortunately, most of them have not master in writing English. So lecturer has chosen Silent Card Shuffle Strategy to improve the student’s English descriptive writing skill. The instruments were used to collect the data were observation, questionnaire, Students’ writing test. Then the qualitative data were grouped based on the indicators. In addition, quantitative data has analyzed by Anggoro Formula. Then the researcher interpreted the data to get the result of this research. The research shows that Silent Card Shuffle Strategy is quite good. It can improve the students ‘English descriptive writing skill. This is evidenced by the score of students’ writing test. It increases from the pretest, cycle I and cycle II. The increasing can be seen from of students ‘mean score on pretest, cycle I and II. The students mean ‘score are 50, 5 on pretest, 67, 7 on cycle I and 83, 8 on cycle 2. Thus, the application of Silent Card Shuffle Strategy can increase the students’ descriptive writing skill.
Co-Authors Andreas, Mentari Ariani, Fitria Desi Andriani Desi Andriani Deta Prima Eka Putra Dice Hardianty Engla Lia Sari Eriyanti Eriyanti Fitria Ariani Heti Juwita Kosassy, Siti Annisa Marce Sismaroza Mona Afersa mona afersa Nelsi Yerniati Nola Nastika Sari Novi Ardila Nursyahadani Putri Popi Darmasanti Putri, Dwi Megista Putri, Dwi Megista Putri Putri, Nur Syahadani Rahma Dania Rasmita Rasmita Rasmita, Rasmita Resti Resti Riny Dwitya Sani Siska Andriyani Suparmi Suparmi, S Wienda Gusta Yuni Putri Eka Sari