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All Journal JPGSDI Jurnal Zeolit Indonesia Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Manajemen dan Akuntansi Terapan JMB : Jurnal Manajemen dan Bisnis Jurnal Prakarsa Paedagogia Community Development Journal: Jurnal Pengabdian Masyarakat BUDGETING : Journal of Business, Management and Accounting Quantitative Economics and Management Studies Dynamic Management Journal Jurnal Manajemen YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Comparative : Ekonomi Dan Bisnis Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat JURNAL ABDIMAS PLJ Nanggroe: Journal Of Scholarly Service West Science Business and Management Nanggroe: Journal of Scholarly Service Scientificum Hidroponik: Jurnal Ilmu Pertanian dan Teknologi dalam Ilmu Tanaman
Nining Purwaningsih
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : JURNAL ABDIMAS PLJ

 1 
PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI PELUANG USAHA PADA UKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA Purwaningsih, Nining; Lena Erdawati; Dede Sunaryo; Metha Dwi Apriyanti; Andi Kusuma Negara
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1171

Abstract

Social media is now widely used in almost all companies, the reason is to reach consumers more quickly, easily and widely. Social media (Instagram, Whatsapp, Facebook, etc.) is part of digital marketing, namely product marketing efforts using digital media and internet networks. The change in marketing behavior from conventional to digital is not balanced by the existence of SMEs that use digital marketing, even though SMEs are believed to be able to stimulate the Indonesian economy. The methods used in this community service activity are training, lectures and questions and answers, and discussions. The result of this activity is to provide several solutions to be able to look for new business opportunities to maintain business continuity, namely utilizing social media. Apart from that, increasing digital marketing knowledge and increasing knowledge regarding the use of WhatsApp business social media as a sales promotion media. The conclusion of this activity is very useful for SMEs in providing suggestions, especially regarding digital marketing strategies.
Co-Authors AA Sudharmawan, AA Akbari, Deni Adha Andi Kusuma Negara Anggraini, Adella Putri Apri Nuryanto Apriyanti, Metha Dwi Arif Wijayanto, Arif Arniwita, Arniwita Averoes, Pinky Mesara Billa, Syakila Salsa Dede Sunaryo Deiby Elsa Gisisi Dian Septinova Dicky Wahyudi Dwi Ismawati Eneng Wiliana Fauzi Ahmad Muda Gunawan, Yanthi Meitry Hakim, Fauzan Hanafi, M. Syadeli Lena Erdawati Mayratih, Siska Megaster, Teknik Metha Dwi Apriyanti Pratiwi, PH. Puji Yanti Fauziah Putri, Raras Arum Retna Hidayah Riyanti Riyanti Riyanti Riyanti Sri Surachmi Sri Utaminingsih Sudarmanto, Eko Tintin Kurtini Veronica Wanniatie Wiliana, Eneng Wulandjani, Harimurti Yani, Desi Gusti