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PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI PELUANG USAHA PADA UKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA Purwaningsih, Nining; Lena Erdawati; Dede Sunaryo; Metha Dwi Apriyanti; Andi Kusuma Negara
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1171

Abstract

Social media is now widely used in almost all companies, the reason is to reach consumers more quickly, easily and widely. Social media (Instagram, Whatsapp, Facebook, etc.) is part of digital marketing, namely product marketing efforts using digital media and internet networks. The change in marketing behavior from conventional to digital is not balanced by the existence of SMEs that use digital marketing, even though SMEs are believed to be able to stimulate the Indonesian economy. The methods used in this community service activity are training, lectures and questions and answers, and discussions. The result of this activity is to provide several solutions to be able to look for new business opportunities to maintain business continuity, namely utilizing social media. Apart from that, increasing digital marketing knowledge and increasing knowledge regarding the use of WhatsApp business social media as a sales promotion media. The conclusion of this activity is very useful for SMEs in providing suggestions, especially regarding digital marketing strategies.
Makna dan Pemahaman Orang Tua dalam Mendidik Anak Usia Dini (Studi Kualitatif pada Orang Tua di PAUD Al-Ansor Bina Bangsa) Purwaningsih, Nining
Al-DYAS Vol 4 No 3 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i3.6926

Abstract

This study is motivated by the limited research on the meaning and understanding parents hold regarding early childhood education, despite its significant impact on character development and the effectiveness of early childhood education programs. The objective of this research is to deeply explore how parents perceive and understand their roles in educating young children, particularly in navigating the challenges of parenting in the digital era. Employing a qualitative approach with an intrinsic case study design, the study involved four parents of students at PAUD Al-Ansor Bina Bangsa, selected through purposive sampling. Data were collected using semi-structured interviews, participatory observation, and documentation, and analyzed thematically. The findings reveal that parents perceive their roles as guides, mentors, and role models, carried out through emotional involvement and spiritual closeness. These findings reinforce the relevance of parental involvement theory and the authoritative parenting style, which emphasizes a balance between responsiveness and structure in early childhood education. The main conclusion is that parental involvement in child-rearing is not merely a functional act, but a reflective process that integrates value awareness, emotional connection, and moral responsibility. The study offers theoretical contributions to the literature on the meaning of parenting and practical recommendations for early childhood education institutions and policymakers to strengthen parenting programs grounded in reflection, values, and active support amid the challenges of the digital age.
Pemberdayaan Kaum Perempuan Untuk Membantu Ekonomi Rumah Tangga Melalui Inovasi Produk “Manisan Kulit Jeruk Bali” di Kampung Batu Nunggul Rajeg Kabupaten Tangerang Wiliana, Eneng; Purwaningsih, Nining; Hakim, Fauzan
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 1 (2024): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17417254

Abstract

Kampung Batununggul merupakan salah satu wilayah yang terletak di Kecamatan Rajeg Kabupaten Tangerang dengan mayoritas mata pencahariannya adalah petani, dan wiraswasta. Kampung rajeg ini mempunyai potensi yang cukup produktif khususnya bagi para ibu-ibu rumah tangga yang tidak bekerja untuk diberdayakan dalam membatu ekonomi keluarga. potensi inilah yang dikembangkan oleh para ibu- ibu rumah tangga yaitu dengan mengelola kulit jeruk bali yang tadinya menjadi sampah, maka dengan ide kreatifnya kulit jeruk bali di olah menjadi manisan. Dengan keterbatasan pengetahuan dan pengalaman masyarakat masyarakat menjadi satu- satunya akar permasalahan dari terbuangnya potensi bisnis pengolahan limbah kulit jeruk Bali Oleh karena itu, dengan mendaur ulang limbah yang seharusnya dibuang menjadi suatu produk yang lebih berguna dan mempunyai nilai lebih menjadi kebutuhan sebagai salah satu alternatif usaha kaum perempuan untuk membantu ekonomi ruah tangga. pengolahan ini juga dapat meningkatkan pendapatan masyarakat. Adapun luaran yang diharapkan dari program ini adalah berupa usaha produksi manisan sebagai sentra industry dan dapat dipasarkan ke masyarakat luas.
PERAN MEDIA SOSIAL DALAM PROSES PENDIDIKAN INFORMAL GENERASI Z Chanda maulana irawan; Nining Purwaningsih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42191

Abstract

The development of digital technology has brought significant changes to various aspects of life, including education. Social media is no longer used solely as a means of communication and entertainment, but has also become an important medium in informal education, particularly for Generation Z. Generation Z is a cohort that has grown up in the digital era and demonstrates a high level of engagement with social media platforms. This study aims to examine the role of social media in the informal education process of Generation Z, particularly in terms of knowledge acquisition, skill development, attitudes, and character formation. This research employs a qualitative approach using a literature review method. Data were collected through an analysis of relevant sources, including books, national and international journal articles, and previous studies related to social media, informal education, and the characteristics of Generation Z. The findings indicate that social media functions as an alternative learning resource that is flexible and easily accessible, a medium for fostering creativity and digital literacy, and a channel for internalizing social values such as tolerance, empathy, and social awareness. However, the use of social media in informal education also presents several challenges, including the spread of misinformation, digital addiction, and the potential emergence of negative behaviors such as cyberbullying and reduced face-to-face social interaction. Therefore, the active involvement of families and communities is essential in providing guidance and strengthening digital literacy so that social media can be utilized wisely and effectively to support the informal education of Generation Z. Keywords: Social media , Informal education , Generation Z
Makna Bantuan dan Proses Pembelajaran Informal: Resiliensi Keluarga Penerima Program Keluarga Harapan (PKH) Ahmad Fauzi; Nining Purwaningsih; M. Syadeli Hanafi
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8230

Abstract

Although the Program Keluarga Harapan (PKH) is designed to enhance the welfare and self-reliance of vulnerable families through financial assistance combined with educational activities such as P2K2/P3K, its implementation effectiveness does not always align with the policy design. This study aims to explore the experiences of PKH beneficiaries in the subdistricts of Cadasari and Karangtanjung and the City of Cilegon to understand how the assistance is interpreted, implemented, and perceived in relation to behavioral change and the development of beneficiaries’ capacity for self-reliance. Adopting a qualitative approach with an interpretative phenomenological method, the study draws on in-depth interviews, program observations, and document analysis. The findings reveal four main themes: assistance is more often perceived as a routine entitlement than as a transformative instrument; low financial and digital literacy constrains the optimal utilization of benefits; P2K2/P3K activities tend to function as administrative procedures rather than genuine learning spaces; and local resilience develops through informal coping strategies grounded in social capital. These findings indicate that PKH beneficiaries are not in a passive position but actively develop adaptive strategies, although these strategies are not yet fully oriented toward long-term economic self-reliance. The study concludes that PKH effectiveness requires a shift in implementation from mere benefit distribution to an empowerment-oriented model that strengthens financial and digital capacities, enhances the quality of adult-learning-based mentoring, and integrates local social capital into the program’s formal mechanisms. This study contributes to the development of an adaptive social protection approach in Indonesia and offers implementable recommendations for strengthening literacy and mentoring that are sensitive to local contexts.
PERAN LEMBAGA SERTIFIKASI PROFESI (LSP) DI BBPVP SERANG TERHADAP KESIAPAN KERJA PESERTA DIDIK Choerusyifa, Nabila Syahla; Purwaningsih, Nining
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51583

Abstract

This research is motivated by the importance of improving the quality of human resources and workforce readiness amid increasing competition in the industrial sector. The existence of Professional Certification Institutions (LSP) is considered to have an important role in providing competency recognition through the implementation of professional certification in accordance with workplace standards. This study employed a qualitative approach using a descriptive method. The research subjects consisted of two competency assessors and the Head of the LSP at BBPVP Serang. Data collection techniques were carried out through interviews, observations, and documentation. Based on the results of the study, it can be concluded that the Professional Certification Institution (LSP) at BBPVP Serang plays an important role in supporting students’ work readiness through the implementation of competency certification. Furthermore, the findings show that the Professional Certification Institution (LSP) at BBPVP Serang plays a significant role in improving students’ work readiness through the implementation of competency certification, the development of professional attitudes, the enhancement of technical skills, the strengthening of participants’ self-confidence, and the provision of competency recognition in accordance with industrial standards. Therefore, continuous improvement in the quality of certification implementation, participant assistance, and cooperation with the industrial sector is necessary to ensure that training graduates are more prepared to enter the workforce.
STRATEGI PELATIHAN MENJAHIT DALAM MENINGKATKAN MINAT DI BBPVP SERANG Andika Rashif Junaedi; Nining Purwaningsih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54704

Abstract

This study discusses sewing training strategis in increasing partticipants’ interest and skills at BBPVP Serang. Sewing training, as part of non-formal education, plays an important role in improving life skills, vocational abilities, and participants’ independence. The purpose of this study is to identify the training strategies implemented, the training process, and their impact on improving participants’ interest and competencies. The research method used is descriptive qualitative with a mixed methods approach through a convergent parallel design. Date collected through semi-structured interviews, participatory observation, pre- and post-training questionnaires, and practical skill test. The result show that systematic, practice-based, and participant-oriented training strategies are able to increase motivation, techninal sewing skills, and participants’ independence. In addition, sewing training provides opportunities for participants to create independent businesses and improve work readiness. Therefore, the sewing training program at BBPVP Serang contributes positively to community empowerment and unemployment reduction.
Strategi Bidang Instruktor dan Tenaga Pelatihan (INTALA) dalam Meningkatkan Kompetensi Profesional Instruktor TIK di BBPVP Serang Pinky Mesara Averoes; Nining Purwaningsih
YASIN Vol 5 No 3 (2025): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i3.5715

Abstract

This study is motivated by the importance of having competent and professional ICT instructors as a key factor in producing graduates from training programs capable of competing in the digital era. The objective of this research is to analyze the strategies implemented by the Instructor and Training Personnel (INTALA) in enhancing the professional competencies of Information and Communication Technology (ICT) instructors at the Vocational and Productivity Development Center (Balai Besar Pengembangan Vokasi dan Produktivitas) in Serang. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation studies. The results indicate that (1) the competencies of ICT instructors at BBPVP Serang have met professional standards, characterized by effective mastery of subject matter and teaching methodology; (2) the strategies implemented by INTALA include the Methodology Training Program, Technical Upgrading Training, and Soft Skills Strengthening Training; (3) supporting factors in the implementation of INTALA strategies include the availability of adequate training resources, encompassing facilities, infrastructure, and relevant teaching materials. However, there are several inhibiting factors affecting the effectiveness of implementation, namely the low motivation of some instructors, limited time to participate in competency development activities, and personal constraints that affect optimal participation.