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All Journal JPGSDI Jurnal Zeolit Indonesia Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Manajemen dan Akuntansi Terapan JMB : Jurnal Manajemen dan Bisnis Jurnal Prakarsa Paedagogia Community Development Journal: Jurnal Pengabdian Masyarakat BUDGETING : Journal of Business, Management and Accounting Quantitative Economics and Management Studies Dynamic Management Journal Jurnal Manajemen YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Comparative : Ekonomi Dan Bisnis Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat JURNAL ABDIMAS PLJ Nanggroe: Journal Of Scholarly Service West Science Business and Management Nanggroe: Journal of Scholarly Service Scientificum Hidroponik: Jurnal Ilmu Pertanian dan Teknologi dalam Ilmu Tanaman
Nining Purwaningsih
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Social Media on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Tangerang Regency in an Effort to Penetrate the Global Market Purwaningsih, Nining; Wiliana, Eneng
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2995

Abstract

The purpose of this study is to analyze and analyze the influence of social media use on the performance of MSMEs in Tangerang Regency in an effort to penetrate the global market. The research uses a quantitative approach with the type of explanatory research. The research sample is 100 MSMEs selected using the purposive sampling technique. Data analysis using Partial Least Square (PLS) with SmartPLS software. Social media has a positive and significant effect on the performance of MSME actors, Social Media has a positive and significant effect on the global market, MSME performance has no effect on the global market and Social media has no effect on the performance of MSMEs through the Global Market. There are many limitations in conducting this research, many difficulties in determining respondents who have or have not done the global market in their business. Respondents are limited in using social media because there are still respondents who only use 1 or 2 social media. Therefore, this research is still not optimal, and it is difficult to reach respondents who are not members of the MSME group. This research hopes that MSME business actors can improve their performance and can strive to penetrate the global market in the business sector in order to increase profits and MSME performance by better understanding the use of social media. The results of the study show that social media has an impact on the performance of MSMEs.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. RODALINK INDO TAMA Gunawan, Yanthi Meitry; Purwaningsih, Nining; Wahyudi, Dicky
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.12979

Abstract

This study aims to determine the influence of Organizational Culture and Work Motivation on Employee Performance at PT. Rodalink Indo Tama (in the South Tangerang area). This study uses a quantitative approach. The population in this study is employees of PT. Rodalink Indo Tama (in the South Tangerang area) has a total of 60 employees, and samples were taken from the entire population. The sampling technique in this study uses non-probability (saturated sampling). The data source in this study uses primary data with observation, interview and questionnaire dissemination techniques measured by the Likert Scale, then processed using SPSS version 26. The results of this study show that partially, the variable of Organizational Culture has a positive and significant effect on employee performance, which is shown with a tcal value of 7.854>ttable 2.001 with a significant value of 0.000 (sig 0.000< α 0.05). For the variable of Work Motivation partially has a positive and significant effect which is shown by a tcal value of 10.554>ttable 2.001 with a significant value of 0.000 (sig 0.000< α 0.05). Simultaneously, Organizational Culture and Work Motivation have a positive and significant effect on Employee Performance shown by a value of Fcal 70.077 > Ftable 3.16 with a sig of 0.000 (sig 0.000 < 0.05).
Analisis Kualitatif Revitalisasi dan Strategi Budidaya Kopi Berkelanjutan di Halmahera Timur: Studi Kasus Koperasi Tani Permata Buli, Desa Geltoli, Kecamatan Maba Deiby Elsa Gisisi; Nining Purwaningsih
Hidroponik : Jurnal Ilmu Pertanian Dan Teknologi Dalam Ilmu Tanaman Vol. 2 No. 1 (2025): March: Hidroponik: Jurnal Ilmu Pertanian Dan Teknologi Dalam Ilmu Tanaman
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/hidroponik.v2i1.282

Abstract

The revitalization of coffee plantations is a strategic effort to enhance productivity and quality, particularly in Halmahera, which has favorable agroclimatic conditions. This study aims to analyze the implementation of revitalization programs and coffee cultivation practices adopted by the Permata Buli Farmers’ Cooperative in Geltoli Village, Maba District. A qualitative approach was used, involving field observations, interviews with farmers, and secondary data analysis related to coffee production and marketing. The results indicate that the adoption of sustainable farming techniques, such as selecting high-quality seedlings, agroforestry systems, and proper post-harvest management, contributes to increased productivity and coffee quality. Additionally, cooperative institutional support, access to capital, and government policies play significant roles in the success of coffee plantation revitalization. This study recommends optimizing farmer training, improving market access, and strengthening partnerships with the coffee processing industry to create a more sustainable and competitive coffee farming system.
The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

Abstract

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.
Development of Website-Based Traditional Games as an Introduction to Local Culture for Early Age Children Fauziah, Puji Yanti; Hidayah, Retna; Nuryanto, Apri; Pratiwi, PH.; Wijayanto, Arif; Ismawati, Dwi; Purwaningsih, Nining
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 8 No. 5 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v8i5.6098

Abstract

This research aims to develop traditional website-based games for early childhood. The research is ADDIE model R&D research. The subjects of this research were 2 expert validators and 30 teachers from 30 PAUD institutions in Indonesia. Data collection techniques use questionnaires.The research results are based on the results of validation by experts with a score. The validation instrument consists of material aspects and also ease of use, the assessment score range uses a Likert scale of 1-4, and the results of the validation carried out regarding the content on the website get a score of 3. 86 means that in terms of material on the website it is suitable for AUD and from the aspect of convenience it gets a score of 3.9 which means very good and easy to use. The research results were based on results from users or from 30 PAUD teachers from 30 PAUD institutions in Indonesia. The score obtained was that learning was in accordance with children's theories, 36.4% answered good and 63.6% very good.
Pengaruh Green Marketing dan Green Product terhadap Keputusan Pembelian dengan Brand Equity Sebagai Variabel Intervening pada Brand Sejauh Mata Memandang dalam Menghadapi Tren Fast Fashion (Studi Pada Generasi Z) Billa, Syakila Salsa; Nining Purwaningsih
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 3 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/e2h28k12

Abstract

This research explores consumer views regarding the slow fashion business which is starting to aggressively fight the fast fashion trend. This research examines whether green marketing and green product Sejauh Mata Memandang can be an effective strategy based on the purchasing decisions that consumers will make, and how brand equity Sejauh Mata Memandang if it participates in mediating these two variables. This research is quantitative research with a descriptive approach. The research data was collected from a sample of Generation Z consumers of Sejauh Mata Memandang in Tangerang City, totaling 100 respondents using nonprobability sampling technique and analyzed using SmartPLS 4.0 software. The result of the coefficient of determination R-Square of path model 1 (one) has a value of 0.590, which means that the ability of variables X1 and X2 to explain Z is 59% and, R-Square of path model 2 (two) has a value of 0.683, which means that the ability of X1 and X2 through Z to explain Y is 68.3%. . The results showed that green marketing has no significant effect on purchasing decisions, green products have a significant effect on purchasing decisions, green marketing has a significant effect on brand equity, green products have a significant effect on brand equity, brand equity has a significant effect on purchasing decisions, brand equity successfully mediates green marketing on purchasing decisions significantly, brand equity cannot mediate green products on purchasing decisions significantly. This study concludes that green marketing carried out with sincerity and transparency will build brand value in the eyes of consumers, and the integration of innovative products with the concept of slow fashion can make consumer purchasing decisions without thinking back. These findings provide valuable insights for businesses that run the slow fashion concept to be able to see the consumer's vision of the brand.   Keywords: Brand Equity, Green Marketing, Green Product, Keputusan Pembelian.
PENGARUH POLA PIKIR KEWIRAUSAHAAN ADVERSITY QUOTIENT DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI KOTA TANGERANG Purwaningsih, Nining; Megaster, Teknik
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.333 KB) | DOI: 10.36694/jimat.v10i2.196

Abstract

This study aims to determine the effect of Entrepreneurial Mindset, Adversity Question and Entrepreneurship Education on student entrepreneurial interest in the city of Tangerang. Entrepreneurship education is intended as a learning process to change students' attitudes and mindsets on entrepreneurial career choices. The sampling technique used is purposive sampling, Research respondents used were students from universities in the city of Tangerang. This research is included in quantitative research. The data source in this sztudy is primary data. The data is used by distributing questionnaires directly. The data analysis method used is Structural Equation Modeling (SEM) analysis with the help of LISREL software. Research Results show that entrepreneurial mindset influences entrepreneurial interest with a correlation value of 0.63, which means that entrepreneurial mindset has a positive direction towards entrepreneurial interest. , adversity quotient influences entrepreneurial interest with a correlation value of 0.58, which means adversity quotient has a positive directional effect on entrepreneurial interest. entrepreneurship education has an effect on entrepreneurial interest with a correlation value of 0.66 which means that entrepreneurship education has a positive influence on entrepreneurial interest.
Pemberdayaan Kaum Perempuan Untuk Membantu Ekonomi Rumah Tangga Melalui Inovasi Produk “Manisan Kulit Jeruk Bali” di Kampung Batu Nunggul Rajeg Kabupaten Tangerang Wiliana, Eneng; Purwaningsih, Nining; Hakim, Fauzan
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 1 (2024): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17417254

Abstract

Kampung Batununggul merupakan salah satu wilayah yang terletak di Kecamatan Rajeg Kabupaten Tangerang dengan mayoritas mata pencahariannya adalah petani, dan wiraswasta. Kampung rajeg ini mempunyai potensi yang cukup produktif khususnya bagi para ibu-ibu rumah tangga yang tidak bekerja untuk diberdayakan dalam membatu ekonomi keluarga. potensi inilah yang dikembangkan oleh para ibu- ibu rumah tangga yaitu dengan mengelola kulit jeruk bali yang tadinya menjadi sampah, maka dengan ide kreatifnya kulit jeruk bali di olah menjadi manisan. Dengan keterbatasan pengetahuan dan pengalaman masyarakat masyarakat menjadi satu- satunya akar permasalahan dari terbuangnya potensi bisnis pengolahan limbah kulit jeruk Bali Oleh karena itu, dengan mendaur ulang limbah yang seharusnya dibuang menjadi suatu produk yang lebih berguna dan mempunyai nilai lebih menjadi kebutuhan sebagai salah satu alternatif usaha kaum perempuan untuk membantu ekonomi ruah tangga. pengolahan ini juga dapat meningkatkan pendapatan masyarakat. Adapun luaran yang diharapkan dari program ini adalah berupa usaha produksi manisan sebagai sentra industry dan dapat dipasarkan ke masyarakat luas.
Pemberdayaan Pengrajin Batik Tasikmalaya Melalui Pemasaran Digital Wiliana, Eneng; Purwaningsih, Nining; Apriyanti, Metha Dwi
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 3 (2024): June
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12549279

Abstract

The program to empower Tasikmalaya batik craftsmen through digital marketing is an initiative aimed at increasing the competitiveness and sustainability of the local batik industry in the digital era. Through a series of training, mentoring and field practice for six months, this program succeeded in increasing the digital literacy and online marketing abilities of craftsmen. Results show significant improvements in artisans' online presence, quality of digital content, and expansion of market reach. As many as 78% of participants succeeded in creating and managing business accounts on social media, while 65% already had active online shops on e-commerce platforms. There was an average increase of 35% in online sales and 28% in artisan income. This program also has an impact on strengthening the Tasikmalaya batik brand and product innovation based on digital feedback. Despite challenges in adapting to technology, the program demonstrates the significant potential of digital marketing in empowering traditional creative industries. Sustainability and further development of these achievements requires continued support and collaboration between craftsmen, local governments and other stakeholders.
THE INFLUENCE OF COORDINATION AND SUPERVISION ON EMPLOYEE PERFORMANCE AT THE REGIONAL REVENUE MANAGEMENT UPTD (PPD) BALARAJA BANTEN PROVINCE Purwaningsih, Nining; Anggraini, Adella Putri
Jurnal Comparative: Ekonomi dan Bisnis Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v5i2.9560

Abstract

This study aims to determine the effect of Coordination and Supervision on Employee Performance, both partially and simultaneously at UPTD Regional Revenue Management (PPD) Balaraja, Banten Province. This study uses a quantitative approach method. The sample was taken as many as 64 employees. The sampling technique uses NonProbability sampling using Saturated Sampling. The data management is assisted by using the Microsoft Excel application and Spps Software version 25. The results showed that partially Coordination (X1) had a positive and significant effect on Employee Performance with a t count of 9.529 > t table of 1.998 and a sig value of 0.000 <0.05. As for Supervision, it has a positive and significant effect on Employee Performance with a t count of 8.138 > t table of 1.998 and a sig value of 0.000 > 0.05. Simultaneously it shows that Coordination (X1), Supervision (X2) on Employee Performance by having f count 50.771 > f table 3.15 and sig. 0.000 < 0.05. The results showed that there was an effect of Coordination and Supervision on Employee Performance with the value of the multiple regression equation Y = 5.863 + 0.549 X1 + 0.312 X 2+ eKeywords: Coordination; Supervision; Employee Performance
Co-Authors AA Sudharmawan, AA Akbari, Deni Adha Andi Kusuma Negara Anggraini, Adella Putri Apri Nuryanto Apriyanti, Metha Dwi Arif Wijayanto, Arif Arniwita, Arniwita Averoes, Pinky Mesara Billa, Syakila Salsa Dede Sunaryo Deiby Elsa Gisisi Dian Septinova Dicky Wahyudi Dwi Ismawati Eneng Wiliana Fauzi Ahmad Muda Gunawan, Yanthi Meitry Hakim, Fauzan Hanafi, M. Syadeli Lena Erdawati Mayratih, Siska Megaster, Teknik Metha Dwi Apriyanti Pratiwi, PH. Puji Yanti Fauziah Putri, Raras Arum Retna Hidayah Riyanti Riyanti Riyanti Riyanti Sri Surachmi Sri Utaminingsih Sudarmanto, Eko Tintin Kurtini Veronica Wanniatie Wiliana, Eneng Wulandjani, Harimurti Yani, Desi Gusti