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All Journal JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Syntax Idea Autentik : Jurnal Pengembangan Pendidikan Dasar JURNAL TUAH: Pendidikan dan Pengajaran Bahasa Journal Respecs Research Physical Education and Sports Syar'ie: Jurnal Pemikiran Ekonomi Islam Education Journal: General and Specific Research Jurnal Pengabdian Ilmu Kesehatan Jurnal Ilmiah Teknik Informatika dan Komunikasi E-JRM Jurnal Manajemen Dan Bisnis Ekonomi Alfihris: Jurnal Inspirasi Pendidikan Jurnal Kesehatan Siliwangi Ardhi: Jurnal Pengabdian dalam Negri Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Jurnal Abdimas Kesehatan
Safitri Safitri
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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

 1 
Analisis Komunkasi Persuasif dalam Dakwah Ustdzah Oki Setiana Dewi Melalui Akun Tiktok Alifia Nindi; Safitri Safitri; Adhi Kusuma
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1213

Abstract

Persuasive communication is a method of delivering messages that aims to influence the attitudes and behavior of the audience in a subtle and convincing manner. In the context of preaching, this approach is important so that religious messages can be well received by modern society, especially on social media. Ustadzah Oki Setiana Dewi as one of the Indonesian Muslim figures who actively preaches through the TikTok platform uses a persuasive communication style in conveying Islamic teachings. This study aims to examine how Ustadzah Oki Setiana Dewi applies persuasive communication in her preaching through her TikTok account. The method used is descriptive qualitative with a content analysis approach. The results of the study show that Ustadzah Oki Setiana Dewi uses persuasive communication strategies such as building empathy, using everyday language, and strengthening personal narratives to get closer to the audience. In addition, attractive video visualizations and relaxed delivery make the preaching message easier to understand and accept by the wider community.
Co-Authors Adhi Kusuma Aham Mutasyarifin Alifia Nindi Arnati Wulansari Becky Sonata dede pebrianto Devy Rahmadhani Eka Novia Rahmawati Eko Nursalim Elmustian Endi Rustandi Fahrurrozi Rahman Fatihatul Hayati Lisastri Syahrias Muchti Inayah Muhammad Yoga Julyanur Nia Yuniarsih Oman Farhurrahman Putri Kasandra D Ramlah Harniati hapsah Ratih Fatonah Rien Anitra Rodi Rodi Ronny Malavia Mardani Sa’baniah Sa’baniah Shafa Salsabila Sri Ayu Winarti Sugeng, Santoso Sumarli Sumarli Syafiqah Fakhirah Syafrial Syafrial Thayyibatul Islamiyah Windi Ikhtianingsih Zulfani Sesmiarni