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All Journal Jurnal Penamas Adi Buana Madrosatuna: Journal of Islamic Elementary School PREMIERE : Journal of Islamic Elementary Education Jurnal Aksi Afirmasi: Jurnal Pengabdian kepada Masyarakat Ibtida: Media Komunikasi Hasil Penelitain Pendidikan Guru Madrasah Ibtidaiyah Eduthink: Jurnal Pemikiran Pendidikan Islam El-Fata: Jurnal Ilmu Tarbiyah Carmin: Journal of Community Service Semar : Jurnal Sosial dan Pengabdian Masyarakat Journal of Education Counseling El-Madaniyah: Jurnal Pengabdian Masyarakat At-Taksis Jurnal Pendidikan Dasar Collaborative
Nurul Ngainin
IAINU TUBAN
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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TRIK DAN STRATEGI MENINGKATKAN NILAI PRODUK MELALUI BRANDING YANG EFEKTIF UNTUK PEJUANG UMKM DESA SAWIR BERSAMA KKN TEMATIK Nur Ma’rifati, Rr. Kusuma Dwi; Ngainin, Nurul; Gholiya, Nabila; Abdi F, Wildan
Collaborative: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Juni
Publisher : CV. Jendela Gagasan

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Abstract

In today’s competitive business world, branding has become a key element in differentiating products and services in the global marketplace. This article explores the importance of modern branding strategies in creating a strong and compelling product identity for consumers. We analyze the various approaches that can be used in building a brand, including the use of social media, creative visual design, effective brand narratives, and engaging customer experiences. In this article, we also review case studies from various industries that have successfully implemented successful branding strategies. We explore how elements such as brand mission, core values, and visual imagery can shape consumer perceptions and enhance competitive advantage. In addition, we discuss the positive impact of strong branding on customer loyalty, market penetration, and profit margins. Branding plays a central role in influencing consumer perceptions and preferences for products and services. This article explores the concepts and strategies of branding that contribute to marketing success. By highlighting elements such as brand identity, visual design, and brand narrative, we discuss how strong branding can differentiate products in a competitive marketplace. We also analyze the influence of social media as a critical tool in extending brand reach and engaging consumers.
Co-Authors Abdi F, Wildan Achmad Fastabikhul A’mal Agustin, Nurhaingtyas Ahmad Ali Imron Ahmad Ali Imron Ainiyah, Ziana Dhurrotul Akhmad Aji Pradana Alamsyah, Chabibah Bariroh, Nushatin Fashi Hatul Lisaniyah Fathoni Prasetyo, Agus Firman Septiawan Gholiya, Nabila Hafni, Nurlaili Dina Hidayati, Ninik Hidayatin, Eka Nur Irfai Alfian Mubaidilla Kusuma Dwi Nur M M. Fauzi M. Mansyur Misbahul Huda Mundzir, Moh. Muslimin Muslimin Ninik Hidayati Ni’am, Rodliyatin Nur Ma’rifati, Rr. Kusuma Dwi nurhaningtyas, Nurhaningtyas Agustin Nushatin Bariroh Oktaviana, Widya Fajar Prasetya, Agus Fathoni Rodliyatin Ni’am Rr. Kusuma Dwi Nur M Rr. Kusuma Dwi Nur M Rr. Kusuma Dwi Nur Ma'rifati Siswandi Siti Nurhidayah Ulya Ainur Rofiah Ummidlatus Salamah Ziana Dhurrotul Ainiyah