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All Journal HUMANIKA Jurnal Cita Hukum Jurnal Media Hukum Lire journal (journal of linguistics and literature Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya ENDOGAMI Jurnal Ilmiah Kajian Antropologi HARMONI JHCLS Refleksi Hukum: Jurnal Ilmu Hukum Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Lire Journal (Journal of Linguistics and Literature)
Suryaningsih, Sukarni
English Department, Faculty Of Humanities, Diponegoro University
Religion Arts Humanities Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran multikulturalisme dalam mempertahankan identitas budaya pada film Ngeri-Ngeri Sedap karya Bene Dion Anggraeni, Rezki Amelia; Suryaningsih, Sukarni; Widyatwati, Ken; Suryadi, M.
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 1 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i1.1187

Abstract

This study explores the role of openness to Batak culture as the majority culture in the film Ngeri-Ngeri Sedap to maintain its cultural identity amid diversity. The openness referred to here is the recognition and acceptance of the existence of minority cultures, in line with the concept of multiculturalism, to minimize the potential for horizontal conflicts that could threaten the survival of cultures. The research method employs a sociology of literature approach, with Ngeri-Ngeri Sedap as the material object of the study. The data analysis technique uses interpretive analysis with the aid of film narrative structure theory from Himawan Pratista and the concept of multiculturalism proposed by Charles Taylor. As this research is qualitative and descriptive, the findings are narrative. The results of the study indicate that multiculturalism, as a bridge for interaction between minority and majority groups, plays a role in maintaining the existence of each cultural identity within a multicultural society, marked by the creation of a dynamic and harmonious social environment.
Sosialisasi Customer Loyalty Melalui Whatsapp Group Kepada Umkm Amina Kabupaten Karanganyar Suryaningsih, Sukarni; Wilujeng, Sri Rahayu; Wulandari, Retno
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2025): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.9.1.24-27

Abstract

Dalam perkembangan ekonomi saat ini, dengan situasi dan kondisi sosial yang terus berubah, UMKM menghadapi tantangan persaingan yang semakin beragam dan berubah. Agar dapat menghadapi persaingan, setiap produk UMKM perlu mengembangkan strategi kesetiaan pelanggan atau customer loyalty yang tepat untuk mencapai tujuan yang diinginkan. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan bahasa media sosial untuk menumbuhkan loyalitas pelanggan dan lebih mempromosikan produk UMKM. Pelaku UMKM, terutama yang berhubungan langsung dengan konsumen, perlu mengembangkan model relasi dengan pelanggan yang tidak konvensional.
Co-Authors Agus Riwanto Agus Riwanto Agus Riwanto Agus Riwanto, Agus Anggraeni, Rezki Amelia Delasari Krisda Putri Firmandiaz, Viddy Ken Widyatwati M. Noor Harisudin, M. Noor M. Suryadi, M. Putri, Delasari Krisda Retno Wulandari Sri Rahayu Wilujeng Sri Rahayu Wilujeng Sri Rahayu Wilujeng Sri Rahayu Wilujeng