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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Economac: Jurnal Ilmiah Ilmu Ekonomi Petra International journal of Business Studies (IJBS) Jurnal Karinov Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies JAPI: Jurnal Akses Pengabdian Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Salingka Nagari Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora International Journal of Economics and Management Research
Astri Yuza Sari
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Operations Management and Information System Studies

 1 
The role of social media in building shopping value, customer trust, and customer engagement Siti Zuhra Handayani; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.54

Abstract

This paper aims to determine the role of Instagram live streaming in building shopping value and customer trust towards customer engagement in Padang Makeup Store Consumers in Padang City. The sample in study are 170 consumers in Padang society. Data processed using Smart PLS 3.0. The result of this research are: (1) utilitarian value has a positive effect on customer trust at the Padang makeup store, (2) hedonic value has a positive effect on customer trust at the Padang makeup store, (3) utilitarian value has a positive effect on customer engagement at the Padang makeup store, (4) hedonic value has a positive effect on customer engagement at the Padang makeup store, (5) customer trust has a positive effect on customer engagement at the Padang makeup store, (6) utilitarian value has a positive effect on customer engagement through customer trust at the Padang makeup store, (7) hedonic value has a positive effect on customer engagement through customer trust at the Padang makeup store.
Repurchase intention and customer satisfaction in e-commerce application Vaisal Malik Nasmizal; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 2 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i2.72

Abstract

This study aims to analyze the repurchase intention of the Pegipegi e-commerce application with satisfaction as a mediating variable. The research sample amounted to 130 respondents. The data is processed using Smart PLS 3.0. The results of the study are: (1) confirmation (ECT) has a positive and significant effect on post-purchase, (2) post-purchase has a positive and significant effect on satisfaction, (3) confirmation (ECT) has a positive and significant effect on satisfaction, (4) post-purchase positive and significant effect on repurchase intention, (5) satisfaction has a positive and significant effect on repurchase intention, (6) post-purchase has a positive and significant effect on repurchase intention through satisfaction.
Co-Authors Abidin, Naufaldi Ahlunnazak, Ahmad Istiqlal Aisyah Hamida Zahra Akram Gumi Anisa Yuniar Safira Arsita, Sari Ayang Pradila Cyntiara Wiranisa Defni, Siti Salma Dwita, Vidyarini Fenni Aryani Pertiwi Fevriadi, Dwi Fithrah, Rahmuliani Fitria Ridhaningsih Hafiz Fahza Jefriyanto Jefriyanto Maulidina, Yuriza Muhammad Jidan Muthia Roza Linda, Muthia Roza Niza Mefid, Khairen Nur Rosita Ofanto Ofanto Ofanto, Ofanto Okki Trinanda Ravelby, Thesa Alif Revando Rahmad Dian Rifki Oktoviandry Ryswaldi, Ridho Saladin, Khairani Salma Nabilla Sari Lenggogeni Shaadiqiin, Muhammad Siti Zuhra Handayani Solusia, Carbiriena Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Tasya Adfioni Thaib, Ilham Trinanda, Okki Trismiyanti, Dessy Vaisal Malik Nasmizal Wesondra, Qory Yasri, Yasri Yonita, Riza Yulia Yulia