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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Terapan Abdimas Journal of Economic, Bussines and Accounting (COSTING) Economac: Jurnal Ilmiah Ilmu Ekonomi Petra International journal of Business Studies (IJBS) Jurnal Karinov Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies JAPI: Jurnal Akses Pengabdian Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Salingka Nagari Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora International Journal of Economics and Management Research
Astri Yuza Sari
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Marketing Management Studies

 1 
Ambient factors, design factors, and social factors towards satisfaction by irritation as mediating variabel Cyntiara Wiranisa; Astri Yuza Sari
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.414 KB) | DOI: 10.24036/jkmp.v1i1.9

Abstract

This study aims to analyze the influence of Ambient Factors, Design Factors, and Social Factors on Satisfaction with Irritation as a Mediation Variable for Foodmart Basko Grand Mall Visitors Padang. This research is a causative descriptive research. The population of this research is 230 respondents who visited Foodmart Basko Grand Mall Padang. While the number of research samples is determined based on a non-probability method with a purposive sampling technique. The analytical method used is descriptive analysis. This research was analyzed using SPSS v21 software. The results of this study indicate that: The ambient factor variable has a positive and significant effect on irritation, the design factor variable has a positive and significant effect on irritation, social factors have no effect on irritation, the irritation variable has a positive effect on satisfaction, the irritation variable is not able to mediate ambient factors on satisfaction, the irritation variable is able to mediate design factors on satisfaction, factor variables have an effect on satisfaction which is mediated by irritation
The influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang. Yulia Yulia; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.66

Abstract

The purpose of this study was to analyze the influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.. The results of the study are (1) There is a significant and positive effect between service quality and monetary price on KiosK Padang. (2) There is a significant positive effect between service quality on behavior price on KiosK Padang. (3) There is a significant positive effect between the monetary price on word of mouth. (4) There is a significant positive effect between behavior price on word of mouth. (5) There is a significant positive effect between service quality on word of mouth. (6) There is a significant positive effect between word of mouth on revisit intention. (7) There is a significant positive effect between monetary price on revisit intention through word of mouth. (8) There is a significant influence between behavior price on revisit intention through word of mouth
Customer engagement effect on relationship quality through customer co-creation Akram Gumi; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.324

Abstract

This study aims to analyze the influence of customer engagement on relationship quality through customer engagement at the Gaprusy Bukittinggi bag shop. The population in this study are all customers or customers who have shopped at the Gaprusy bag store whose number is not known for certain. While the number of samples in this study amounted to 100 respondents with the characteristics of having shopped in the last 3 months and using the purposive sampling method. The analytical technique used is SEM analysis using smart PLS4. The results of this study are (1) There is a significant and positive influence between customer engagement on relationship quality. (2) There is a significant and positive effect between customer engagement on customer co-creation. (3) There is a significant and positive influence between customer co-creation on relationship quality. (4) Customer co-creation is able to provide a positive mediating role on customer engagement on relationship quality.
The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable Wesondra, Qory; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.511

Abstract

The aim of this research is to analyze the influence of market orientation, managerial capability, and market innovation on the marketing performance of small and medium-sized enterprises (SMEs) in the city of Padang. The population of this study comprises all owners of small and medium-sized enterprises in Padang. The sample size for this research was determined to be 94 samples using the Slovin formula. The data analysis technique employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings of this study indicate that (1) There is a significant influence of market orientation on marketing performance. (2) There is a significant influence of managerial capability on marketing performance. (3) There is no significant influence of market orientation on market innovation. (4) There is a significant influence of managerial capability on market innovation. (5) There is a significant influence of market innovation on marketing performance. (6) The market innovation variable cannot mediate the relationship between market orientation and marketing performance. (7) There is an indirect and significant influence of managerial capability on marketing performance through market innovation..
The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation Defni, Siti Salma; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.554

Abstract

The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.
The influence of financial risk, product risk, security risk, and psychological risk on online purchase intention of health products through Tokopedia application Abidin, Naufaldi; Sari, Astri Yuza
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.593

Abstract

This research examines the influencing factors Online Purchase Intention on health products in the Tokopedia application in Padang City, with a focus on roles Financial Risk, Product Risk, Security Risk, Psychological Risk. This research aims to determine the effect Financial Risk, Product Risk, Security Risk, Psychological Risk To Online Purchase Intention. The sample used was 140 respondents. Data is processed using SmartPLS and collected via online questionnaires. The research results show that (1) Financial Risk negative and significant effect on Online Purchase Intention. (2) Product Risk negative and insignificant effect. (3) Security Risk positive and insignificant effect. (4) Psychological Risk negative and significant effect on Online Purchase Intention.
Co-Authors Abidin, Naufaldi Ahlunnazak, Ahmad Istiqlal Aisyah Hamida Zahra Akram Gumi Anisa Yuniar Safira Arsita, Sari Ayang Pradila Cyntiara Wiranisa Defni, Siti Salma Dwita, Vidyarini Fenni Aryani Pertiwi Fevriadi, Dwi Fithrah, Rahmuliani Fitria Ridhaningsih Hafiz Fahza Harman, Arvin Jefriyanto Jefriyanto Khairi Murdy Maulidina, Yuriza Muhammad Jidan Muthia Roza Linda, Muthia Roza Niza Mefid, Khairen Nur Rosita Ofanto Ofanto Ofanto, Ofanto Okki Trinanda Ravelby, Thesa Alif Revando Rahmad Dian Rifki Oktoviandry Ryswaldi, Ridho Saladin, Khairani Salma Nabilla Sari Lenggogeni Shaadiqiin, Muhammad Siti Zuhra Handayani Solusia, Carbiriena Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Tasya Adfioni Thaib, Ilham Trinanda, Okki Trismiyanti, Dessy Vaisal Malik Nasmizal Wesondra, Qory Yasri, Yasri Yonita, Riza Yulia Yulia