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Emeraldy Chatra
Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Andalas
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Implementasi Media Digital dalam Pengembangan Citra Positif Wakil DPRD Sumbar Reza Prayogi; Emeraldy Chatra; Elva Ronaning Roem
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1622

Abstract

This study aims to analyze the role and implementation of digital media use by the Deputy Speaker of the West Sumatra Provincial DPRD in the context of political communication, while also examining the relevance of content to audience perceptions and satisfaction levels in building a positive image. Using a qualitative approach and case study method, this study examines in depth how the simultaneous use of digital media, particularly through Instagram, Facebook, and TikTok, influences public perception of the legislator. Research data was collected through interviews, field observations, and document analysis, then analyzed using Miles and Huberman's interactive analysis technique. The results show that although digital media has been utilized as a means of disseminating constitutional activities, its effectiveness in building a strong positive image still needs to be improved, especially in terms of transparency and public support. The type of content considered most effective is content that displays direct interactions between legislators and the public and shows the process of conveying public aspirations. Based on the analysis by admin Iqra Chissa, content with these characteristics is able to present a more humanistic and communicative image compared to content that displays formal activities such as meetings, regional visits, or hearings, which tend to be rigid and less engaging for the audience. However, there is still a perception that some content emphasizes political and personal interests over public interest. Therefore, content relevance that focuses on public needs and aspirations is crucial for increasing public satisfaction and trust.
Strategi Komunikasi Caleg Petahana DPRD Kota Padang Laila Marni; Emeraldy Chatra; Rahmi Surya Dewi
Lingua Susastra Vol 5, No 1 (2024)
Publisher : Departemen Bahasa dan Sastra Indonesia dan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ls.v5i1.295

Abstract

This research aims to understand the communication strategies of incumbent candidates of the Regional House of Representatives in Padang City who were successfully re-elected in the 2024 elections. A qualitative method was used, with three candidate informants and five constituents. The data was analyzed using James E. Grunig's dialogue theory. The main findings reveal three strategies: adjustment of communication language, strengthening emotional relationships, and maintenance of good relations and empathy. This research has important implications for political communication practitioners and researchers. It highlights the significance of two-way communication and public engagement in building relationships between politicians and constituents. It also emphasizes the importance of building emotional relationships and empathy, as they contribute to increased constituent trust and support. Additionally, the research suggests adjusting communication strategies according to constituent characteristics.
Co-Authors AB Sarca Putera Adang Bachtiar Ade Faulina Adri Yanto Agustin, Sonia Ahady, Yazhra Azmi Aidinil Zerra Anak Agung Istri Sri Wiadnyani Andina, Nurullita Mutia Ariescha, Putri Ayu Yessy Arif , Ernita Asmawi Asmawi Asmawi Asrinaldi Asrinaldi Aulia Gusnita Azwar, Azwar Charlie Doma Putra Dewi Surya Rahmi, Dewi Surya Dhiki Hamdhany Diego Yenmis Dio Putra Dwiana Ocviyanti Eda Elysia Edy Zaputra Effendy, Nursyirwan Elva Ronaning Roem Ernita Arif Fathur Rahmi Afdhila Fatriana, Disya Faulina, Ade Febrianty Hanif, Whulan Finny Fitry Yani Firgi Nurdiansyah Fitri Andriani Fitri, Miftahurrahmi Fitriani Ayu Lestari Hafizah, Sucia Ilham Firdaus Ilham Havifi Ilham Havifi Ilham Havifi Jendrius Jendrius Laila Marni M, Anggi Heru M. Nur M.A Dalmenda Melisa Mivadila Miko, Alfan Mivadila, Melisa Mona Triana Muhammad Zaki Ni Putu Eka Budi Pradnya Wulandari Dewi Niko Trisusilo Ningsih, Sri Wahyu Noverdy Putra Nur Afrainin Syah Nursyirwan Effendi, Nursyirwan Rahmat Hidayat Rahmi Surya Dewi Reza Prayogi Ria Ariany Rizanda Machmud Robi Jaya Putra Sandy, Fafiola Sarmiati Sarmiati Sefrita Zaher Sevri Pebriona Stefan Antonio Syafira Natasya Syahrizal Syahrizal Thaufan, M Tifany, Nazlia Trisusilo, Niko Wafi, Fadhlil Whulan Febrianty Hanif Wiztian Yoetri Yesi Puspita Yesi Sumarni Yulia Sari Yusrawati Yusrawati zaher, sefrita Zis, Sirajul Fuad Zuldesni Zuldesni