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All Journal Journal of Economic, Bussines and Accounting (COSTING) KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat eCo-Buss Community Engagement and Emergence Journal (CEEJ) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Abdi Widya: Jurnal Pengabdian Masyarakat National Conference on Applied Business, Education & Technology (NCABET) Jurnal Pengabdian Pancasila (JPP) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Indonesian Journal Economic Review (IJER) Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Indonesian Journal of Innovation Multidisipliner Research
Elizabeth Elizabeth
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Influence of Ethical Leadership, Employee Digital Competence, and Team Collaboration on the Organizational Citizenship Behavior of Manufacturing Industry Employees Djunaedi Djunaedi; Anton Nurcahyo; Sri Purwati; Heny Herawati; Elizabeth Elizabeth; Hartanto Hartanto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1868

Abstract

This study aims to analyze the effect of Ethical Leadership, Employee Digital Competence and Team Collaboration on Organizational Citizenship Behavior on workers in the manufacturing business. The research was conducted quantitatively using the survey technique on the respondents from several manufacturing organizations. Data were collected by online surveys using a purposive sampling technique. The data were analyzed using multiple linear regression after the study instruments were found to be valid and reliable. The results show that Ethical Leadership, Employee Digital Competence and Team Collaboration have positive and significant effect on Organizational Citizenship Behavior. Out of the three factors, Team Collaboration is the most dominant factor that has an impact on Organizational Citizenship Behavior. The results of this study show that improving ethical leadership, enhancing employee digital competence, and improving effective team collaboration are important strategies for improving organizational citizenship behavior which will contribute to the productivity, work effectiveness and competitiveness of manufacturing companies in the digital transformation era.
Pengaruh Kualitas Produk, Media Promosi Digital dan Fear Of Missing Out (FOMO) terhadap Keputusan Pembelian: Studi pada Konsumen Kopi Kenangan Raden Saleh, Kota Tangerang Siti Hapsah; Elizabeth Elizabeth; Yugi Setyarko; Rina Ayu Vildayanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6687

Abstract

This study aims to analyze the partial and simultaneous influence of Product Quality, Digital Promotion Media, and Fear of Missing Out (FoMO) on Purchase Decisions among consumers of Kopi Kenangan Raden Saleh, Tangerang City. This research employs a quantitative method with a descriptive approach to explain the relationship between variables. Since the population size was unknown, the sampling technique used was non-probability sampling with the accidental sampling method. Based on the Lemeshow formula, a total sample of 121 respondents was obtained. Data were collected through questionnaires and analyzed using the SPSS program with multiple linear regression techniques. The results indicate that, simultaneously, Product Quality, Digital Promotion Media, and FoMO have a significant effect on Purchase Decisions. Partially, each of these independent variables also has a significant influence on Purchase Decisions. Product quality reflects consumers’ perception of the value and performance of the product, while digital promotion media plays an important role in delivering information and attracting consumer attention. In addition, FoMO encourages consumers to make faster purchasing decisions due to psychological pressure and social influence. These findings suggest that both marketing strategies and consumer psychological factors are important determinants in shaping purchase decisions.
Short Video Content and Live Selling Training in Digital Marketing on Social Media Dian Arisanti; Elizabeth Elizabeth; Munandar Wahyudin Suganda; Anindya Putri Pradiptha; Devit Setiono
Jurnal Pengabdian Pancasila (JPP) Vol. 5 No. 2 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v5i2.17

Abstract

This community service activity aims to provide training in short video content and live selling in digital marketing on social media. The implementation and methods of this community service activity use a practical training method. Secondary data such as books, journal articles, and related sources are used to support the practical training method. The conclusion of the community service activities indicates that short video content and live selling training are strategic digital marketing programs on social media to increase business competitiveness in the digital economy era. These two strategies combine entertainment through short video content and shopping through live selling, now popularly known as shoppertainment. This training shifts the traditional marketing paradigm into a more interactive one. The key to success lies not in expensive equipment, but in content creativity, authentic interactions, and consistent execution on social media.
Transcendent Brand Meaning, Perceived Brand Authenticity, Moral Brand Consistency, Emotional Brand Synchronicity, and Communal Brand Identification in Building Brand Loyalty: A Concurrent Triangulation Mixed-Methods Approach Elizabeth Elizabeth; Silvia Ekasari; Heny herawati; Gusti Noorlitaria Achmad; Syamsul Syamsul
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.1009

Abstract

This study investigates the combined influence of five brand dimensions Transcendent Brand Meaning (TBM), Perceived Brand Authenticity (PBA), Moral Brand Consistency (MBC), Emotional Brand Synchronicity (EBS), and Communal Brand Identification (CBI) on Brand Loyalty (BL), employing a concurrent triangulation mixed-methods design. Drawing on 200 valid consumer responses collected through structured surveys and semi-structured interviews, quantitative data were analyzed via SPSS 26.0 using validity, reliability, normality, correlation, regression, F-test, t-test, PCA, ANOVA, and Chi-Square procedures, while qualitative insights were integrated to triangulate findings. Results revealed that the model was statistically significant (F = 89.247, p < 0.001), explaining 69.3% of variance in brand loyalty. Perceived Brand Authenticity (β = 0.318, p < 0.001) and Emotional Brand Synchronicity (β = 0.284, p < 0.001) emerged as the strongest predictors, followed by Communal Brand Identification (β = 0.207, p < 0.01), Moral Brand Consistency (β = 0.152, p < 0.05), and Transcendent Brand Meaning (β = 0.129, p < 0.05). All hypotheses were supported. Qualitative themes reinforced that consumers seek brands that align with personal values, demonstrate consistent moral conduct, and foster emotional and communal bonds. The study contributes an integrated framework linking symbolic, ethical, emotional, and social brand attributes to loyalty, addressing critical gaps in the branding literature by examining these five constructs simultaneously through a mixed-methods lens.
Co-Authors Andre Gustriandi Andre Gustriandi Anindya Putri Pradiptha Anton Nurcahyo Devit Setiono Dewi Pugersari Dhika Purnama Putra Dian Arisanti Djunaedi Djunaedi Donny Dharmawan Fani Sartika Gusti Noorlitaria Achmad Hartanto Heny Herawati Heny herawati Hidayat, Ravindra Safitra I Wayan Gede Antok Setiawan Jodi Lalang Saksono Luthfiyana Viska Candra Munandar Wahyudin Suganda Musran Munizu Ngurah Pandji Mertha Agung Durya Prasetya, Rizky Eka PUTRA, RICKY WIDYANANDA Rini Novianti Silvia Ekasari Silvia Ekasari Siti Hapsah Sonny Santosa Sri Purwati Sulistyo Budi Utomo Syamsul Syamsul Tri Angreni Vildayanti, Rina Ayu Wiryawan, Dedik Wulandari Yugi Setyarko Yuwono Yuwono